KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Thorough contact information. Easy to scan visual layout and organization. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. And here’s an example of the top tech conferences; and all come with event hashtags.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. What are the best use cases for our products or services? Contact us today to learn more.

SME 64

SME Content Trade Show Case Studies 64

SalesIntel

DECEMBER 6, 2023

According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools. As a result, businesses are preferring video conferences for running online meetings to demo and/or share their offerings.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A new contact downloads a piece of content. A Five-Step Sample Process for Smarketing.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I’ve written for brands like Martindale-Avvo, Constant Contact, and edX, plus many more I can’t mention because of ghostwriting agreements.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. RSA Conference. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. A case for adequate channel marketing funds is twofold. Blogging can be done more frequently than email marketing.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

Mailmunch

MAY 20, 2021

Your social media profiles should provide easy access for your customers to contact you, sign up for your newsletter, shop your products, and more. . Add contact details. Provide clear contact information on your profiles. A lead magnet is a free item or service provided to the customers in exchange for their contact details.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

KEO Marketing

JULY 13, 2017

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Case studies. Look on the digital marketing company’s website for these case studies. . Contact KEO Marketing today for a complimentary audit and consultation. Thought Leadership.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. The Science of Influence B2B Technology Purchase Decision Study.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. What title does your ideal contact hold and how is this role best reached? Joint case studies are a great first step towards showcasing your joint value proposition. .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

thePoint

SEPTEMBER 10, 2019

The point I want to make is that demand-generation response is real engagement – a prospect willing to provide key contact information and perhaps even asking for direct contact – with content specifically designed to create this type of engagement. Or it might just be an accident based on keywords.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

BOP Design

JANUARY 29, 2018

We’ve heard speakers at conferences say that B2C and B2B marketing is all the same. This is often not the case for B2B. In addition to having a variety of end users, B2B products and services often have a variety of use cases. The decision relies heavily on proof (case studies/results). The Sales Cycle Is Longer.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content. Blog Posts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

EMagine B2B Blog

MAY 21, 2015

Thorough Contact Information – no one wants to wait for a service representative to contact him or her in 24-48 hours, they want to pick up the phone and talk to you right away. So don’t just hide behind a contact form, let your site visitors know all the ways they can easily reach you.

Marketing Websites 40

Marketing Websites Paid Search Agency Ad Building Education 40

Kapost

MAY 12, 2016

Here, browse our white papers,” we say. In other words, if I get asset #1 WITHOUT providing my contact information, I want to sign up for the second because I anticipate it will be great. RR: The key ingredient is a collection of content that builds value. Or, “please click here to review our 100 webinars.”

Differentiation 48

Differentiation High Quality Lead Marketing & Strategy B2B Sales 48

Directive Agency

OCTOBER 20, 2017

Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. They also performed another experiment where they picked five accounts to receive a case of branded energy drinks with the message, “Fuel your sales team…” Their conversions rose 30 to 40% during the test.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

SugarCRM

DECEMBER 11, 2013

White Papers. Case Studies. Contact Us. I have a serious case of wanderlust. Contact Us. Fused Conference. Marketing Heroes. Partner Portal. Agencies & Consultants. On-Demand Webinars. Learning Management. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Gordon Crovitz notes an interesting phenomenon--business conferences are doing better than ever.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

ClearVoice

DECEMBER 18, 2023

You can create white paper content tailored to the needs of your target e-commerce accounts. The white paper can include e-commerce automation use cases and success stories that mirror your audience’s pain points and the outcomes they’re looking for in a martech solution. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. White papers? Case studies? What do people like to link to? Informative how-to blog posts? Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). Sensible rules (such as strictly regulated contact points across organizational sections) are â?? is the study of argumentation and persuasion (Aristotle 1991) â??

Work Management 100

Work Management Research Verticals Press 100

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. Studies show that at least $50 billion dollars are spent each year on wasted content.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

Buzz Marketing for Technology

JUNE 27, 2008

Building a personal information collection arises out of everyday information events, which occur when an individual makes contact with an information source or channel. This contact may be the result of purposeful information seeking, incidental or accidental information encountering, or being given information by another person.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Buzz Marketing for Technology

JUNE 27, 2008

» Contact HP. Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. ask yourself these questions: Who to contact to get and give help? Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Business Case vs. Business Plan.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Vidyard

JANUARY 21, 2013

It took 5 months, 9 interviews, and hundreds of hours spent on learning how to code, preparing presentations and writing case studies. I’m rarely contacted through that resource and don’t remember seeing this message. Strangely, I haven’t heard back since I sent in that case study more than four weeks ago.

Startups 58

Startups Case Studies Case Study Screencast 58

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Ask three customers if they’re willing to be the subject of case studies. Create a landing page for each of your white papers. Contributors.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40