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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

These changes are designed to enhance email security, improve user experience, and ensure that emails reaching users’ inboxes are not only relevant but also safe. Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. Writing, designing , and testing your email campaigns is overwhelming enough.

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Keep Your Inbox Clean From Coronavirus Phishing Scams

Belkins

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Let them know how to distinguish real, corporate emails from phishing scams. Health advice.

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This Month in Email: A Recap of Email Marketing News in October 2023

Litmus

Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail. And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Worried about Apple’s iOS 17 impacting your emails? Beware of unsubscribe email scams.

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Email marketing strategy: A marketer’s guide

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

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How to Audit your Email Campaigns for Better Results

Webbiquity

It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Keep away from words like “free” or “Act now” to avoid spam filters. Email Design.