Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness.

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

The Daily Egg

FEBRUARY 11, 2019

A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel.

Click Rate 111

Click Rate Cost per Lead CTR Conversion Rate 111

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. Late in the day, professionals engage most.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Porch Group Media

JANUARY 14, 2023

There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more. However, email personalization may just be the number one factor that makes or breaks the success of your campaigns.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Litmus

JANUARY 29, 2024

Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. Source: Litmus’ Email Gallery Build powerful personalization in just minutes Embed a live poll into your email with just a few clicks. Try it for free 5.

Personalization 106

Personalization Marketing AI Urgency Marketing Forecasting 106

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

NuSpark Consulting

DECEMBER 29, 2013

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Optinmonster

JUNE 7, 2024

Some business owners focus so much on their digital campaigns that they forget to integrate phone calls into their overall strategy. Here are 3 statistics about why and how customers use their phones to connect with businesses: Phone calls have 30-50% conversion rates , compared to only 1-2% for clicks.

Marketing Websites 87

Marketing Websites Paid Search Agency Click Rate Copywriting 87

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Become the email marketing GOAT Tired of your email campaigns not delivering results?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Litmus

JANUARY 25, 2022

In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers. Click-through rate (CTR).

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Optinmonster

JUNE 14, 2024

Inactive subscribers : You should regularly remove contacts who haven’t opened any of your emails and don’t respond to a re-engagement campaign. Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn? CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Navigate the Channel

JULY 18, 2023

49% responded that supermarkets have successful e-mail campaigns. Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail.

Product 65

Product Ad Building CTR Allocation 65

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Enhanced opportunities for interactive campaigns. While cookies are going away, IP targeting is here to stay.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. It ensures that your campaigns are always performing at their best. Should we be running brand campaigns? Messaging Control: Ensuring your brand’s message is conveyed effectively.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Outbrain

MARCH 4, 2020

And when it comes to conversions, the solution is conversion rate optimization. Conversion rate optimization (CRO) – or what gets people to do what you want them to do on your website – is an essential element to deliver better customer journeys. Pros and cons of running paid search campaigns.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

SmartBug Media

MARCH 7, 2023

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. percent conversions 22.7 percent click-through rate (CTR) $4.42 percent for email The average SMS conversion rate was 29 percent versus 1.22

SMS 98

SMS Conversion Click Rate CTR 98

Liveintent

FEBRUARY 5, 2020

On Super Bowl Sunday we saw clicks and conversions start to pick up around 8am, and peak at 10am-11am. The clicks and conversions consistently decreased through the afternoon as the game (and preparations for it) came closer. then we saw a brief spike around 9pm in clicks and conversions.

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Navigate the Channel

JANUARY 10, 2024

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. The bounce rate is a more specific cousin of the time spent on site metric. No deep dive. No second page.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Litmus

MAY 24, 2024

With just a few clicks, you can bring a sense of excitement and exclusivity into subscribers’ inboxes. To participate in the “scratching,” subscribers will first click a cover image from your email. Landing page : The page your subscribers will be directed to once they click your cover image in an email. The best part?

Landing Pages 79

Landing Pages Webinar Metrics Click Rate CTR 79

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. 46 percent of clicks on a page go to the top 3 PPC ads. 41% of all click-throughs in the SERPs go to the top 3 results. New Media Campaigns).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Valasys

MAY 27, 2020

A website with more traffic and improved engagement ultimately witnesses higher conversion rates and helps you accomplish your core business bottom-lines. SEO copywriting is all about striking the right conversation with the customers. Write Better Headlines. Use Short Phrases in Your Writing.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52