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How to Build a High-Converting Landing Page for Healthcare Campaigns

Lake B2B

As we all know, landing pages are dedicated web pages designed for a specific purpose mostly for email marketing campaigns, lead generation, and other marketing strategies.

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Here’s why. But let’s not forget principles.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Collecting data on your various customer personas allows you to personalize your marketing campaigns. Get Your Landing Pages Right.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established. Ensure your page loads quickly to make it easy for visitors to access the information they want. With that in mind, let’s begin.

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3 Steps to Creating Effective Landing Pages for Your App Install Campaigns

Outbrain

When it comes to App Install campaigns, there’s no such thing as a “one size fits all” approach – planning begins and ends with your app type and business goals. At Outbrain, we’ve had loads of experience with app install campaigns for many big and small brands, including leaders such as Lifesum, Blinkist, Innogames, and Babbel.