Biznology

MARCH 18, 2014

To be honest, in a world where there are so many “safe” channels for promotion, branding, advertising, and dissemination that exist — that are so well-understood, are completely legal, effective, and time-tested — why would anyone be the first (second, third, fourth, fifth, sixth) into market? Whale Watch Marketing.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

SEPTEMBER 11, 2017

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. An even bigger network is invisible.

Cable 169

Cable Class Mobile Advertising Amazon 169

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

ClearVoice

APRIL 15, 2019

Apple is particularly confounding, since laptops use a standard headphone jack while phone earbuds have the “lightning cable” connector. Test how fast and steady your internet connection will be. The website Speedtest.com will test download and upload speed of the main source of internet (cable or Wi-Fi) for your device.

Conference 63

Conference Video Marketing Practices Personalization 63

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

NOVEMBER 18, 2019

As the only generation to grow up with anytime-anywhere digital connections, Gen Z has different views on the internet, privacy, content and commerce. It is therefore crucial for them to tap into “thin” data (large-scale market research) to learn about consumer trends and expectations. Gen Z is no exception.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. In an age where the brand’s target market is concerned about the nutritional value of fast food, this content could strike a chord.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Social Media 60

Social Media Social Marketing Media Planning 60

Biznology

JANUARY 8, 2018

They can then turn to your company and sell you access to your own customers and markets! You could grow markets by giving people extraordinary new abilities. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? They’ll call it advertising and retail.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Contently

APRIL 21, 2017

” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. A bitter pill.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Click To Tweet.

Communities 92

Communities Content Cable Fulfillment 92

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Oktopost

FEBRUARY 18, 2021

The internet is the most powerful global communications tool ever invented. But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). There is, however, one arena where memes have proven they are more than just throwaway gags — marketing. Why use memes for marketing?

Social Media 116

Social Media Tools Media Template 116

Biznology

MAY 26, 2015

In a world where everyone’s obsessed with SEO and inbound marketing, it all comes down the the “ last mile ,” so to speak. After stringing gorgeous fiber optic cable all the way to your front door, companies hate that your home is a hundred years old with moldering copper wiring right under a powerful transformer.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

BOP Design

APRIL 18, 2022

If possible, spread the content over multiple pages. . Read more: Key metrics to track for B2B marketing. . Your server hardware is connected to the internet via fiber cables that move data through, which is limited to the speed of light and traffic. . Aim to use no more than 3 levels per page unless it is necessary.

Optimization 66

Optimization B2B Tips Lead Scoring 66

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Optimizing Video Content. Distributing Your Videos.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Content Standard

MAY 16, 2016

Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Biznology

APRIL 29, 2014

And, the best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well. Main photo credit: Jason A. Howie via photopin cc.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Choozle

JANUARY 20, 2020

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Hubspot

JUNE 3, 2015

Here are some of the tricks I've picked up along the way -- both from my own experimentation and from reading the content others in our industry publish -- that helps transform a snooze-worthy topic into a more engaging read. Download real examples of remarkable content marketing in "boring" industries here. One of my favorites?

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Valasys

JANUARY 9, 2023

Change is the only constant in the field of digital marketing. Marketing sector packs a powerful punch the moment you think you have figured out what it’s all about. Staying on your toes and flexible is the golden rule every marketer will vouch for. Users are browsing through a lot more content than before.

Lead Ranking 40

Lead Ranking SEO Lead Scoring Marketing & Strategy 40

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Hubspot

OCTOBER 21, 2013

As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. So, when you work for a content creation machine like HubSpot , you have to work hard to find inspriation to produce high-quality content. Trouble is, it''s difficult to do the former right without the latter. 4) Television.

Resources 28

Resources RSS Case Study Case Studies 28

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. And many marketers and business leaders settle for mediocre presentations at best and dreadful presentations at worst. Come with every possible adapter/cable you may need for A/V. Don’t let yourself be a victim!

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Biznology

MAY 13, 2013

If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations. As you know, the news media is not dead.

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. When our Internet Child grows into an Adult Digital Earth. digital ad market.” According to Cleland: Revenues: 80% or $347b of $434b in total Internet market annual revenues. The impacts are game changing.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. That sounds expensive.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Content Standard

SEPTEMBER 5, 2017

On the more playful end, we watched some of our favorite programs like The Office poke fun with overt, often tongue-in-cheek product placements , while on the more extreme end we’ve seen consistent growth in the number of households cutting their cable cords in return for ad-free alternatives.

Brand Identity 60

Brand Identity Branding Cable Paid Search Agency 60

Hubspot

APRIL 27, 2011

With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. Looking at Netflix's growth, we drew five valuable lessons for marketers. 5 Marketing Lessons From Netflix.

Marketing Budget 28

Marketing Budget Cable Verticals Distribution 28

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126