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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. percent) and conversions (24.7

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative.

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Use Empathy to Enhance Content Marketing

ClearVoice

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? How can your company use empathy in marketing? And that can be incredibly powerful.

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The Crack in Influencer Marketing You Need to Know About

Marketing Insider Group

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. This lower effort content is often created by your employees and your customers, themselves.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Every employee has a story to tell, you can scale up content marketing while retaining its effectiveness if you can figure out a way to give your employees a voice that resonates in your industry. Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes.

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