What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. So What Exactly Is Buzz Marketing?

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Twitter Buzz from Content Marketing World Health Summit


The post Twitter Buzz from Content Marketing World Health Summit appeared first on Fathom. Buzz/Viral Marketing Content Creation & Strategy Healthcare Industry content content marketing Content Marketing World healthcare healthcare industry healthcare online marketing

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Buzz Marketing: What It Is & How to Do It Right


The show’s marketing & advertising team also generated huge amounts of buzz for its final season and successfully sustained it for nearly two years. What is buzz marketing? How Buzz Marketing Can Backfire On Your Brand.

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Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)


It’s only a matter of time before someone reminds you that Robinhood , Harry’s and Dropbox all drove significant hype through engineering virality before launch. uplift from virality ! Strategy: Engineering Virality Launch Checklist. Looking to launch a viral campaign yourself?

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Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”


There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them.

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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). PPPS: If you've tried a viral campaign.

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B2B Book Buzz: Return On Influence by @MarkWSchaefer

MLT Creative

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big


When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

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The Winners of the Social Media Super Bowl


Buzz/Viral Marketing Social Media Budweiser Doritos Oreo Super BowlEvery year, people gather around to watch the Super Bowl with hopes that their team will take home the winning title.

Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves


And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in a matter of seconds. Buzz/Viral Marketing Facebook Reputation Management Social Media amy''s baking company reputation management

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Burger King’s Twitter Account Hacked: Social Media Implications?


Burger King’s Twitter account has been hacked and it’s causing quite a buzz in the social media world. Branding Buzz/Viral MarketingJust a few minutes ago, the account was suspended after Burger King’s Twitter picture changed to a McDonald’s logo, and obscene drug … Continue reading → The post Burger King’s Twitter Account Hacked: Social Media Implications? appeared first on Fathom.

10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit


Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. In May, agencies got creative with alternative advertising mediums.

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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature


And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights.

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Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building


The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. Increased viral potential of your content and offers.

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Buzz Marketing: Thought Leadership with Paul Dunay


The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. You also talk a lot about the value of "buzz" worthy marketing campaigns. How do you think buzz marketing and innovation tie together?

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5 Viral Marketing Lessons From Dropbox


This growth was due to word-of-mouth buzz about their product. Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy.

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7 Companies That Jumped on a Viral Craze at Just the Right Time


These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze!

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Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her.

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. .

Kiss your line-of-shame smack on its social media lips!


“Goose, it’s time to buzz the tower.” Nothing you will do in your blog posts will ever be as humpy or as nast or as raunchy as all the people in your office have already possibly been when they clicked upload and your Harlem Shake video went live and possibly went quasi-viral.

The Interview as Sony False Flag Publicity Stunt


Crisis Management Reputation Management Viral Marketing Associated Press Business Insider Central Intelligence Agency Interview (2007 film) James Franco Kim Jong-un North Korea Seth Rogen Sony Sony Pictures Entertainment

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What Makes Irresistibly Shareable Content

Modern Marketing

Harvard University ran a study and found that we actually get a “brain buzz” when talking about ourselves. Content Marketing interactive marketing Josh Haynam personalized content quizzes Seven Habits of Highly Effective People shareable content Upworthy viral

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

And Social Media can actually help accelerate this stat for you because of the viral effect. Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership

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Snuggie Hopes to Recruit YouTube Parodymakers to Make its Next Viral Ad


” But Allstar Products Group, which makes the Snuggie and other as-seen-on-TV products like the “Perfect Brownie Pan Set,” apparently thinks all this buzz is a good thing. The Snuggie. Can any marginally-useful product peddled on late night TV ever match its success?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results : 500,000 viral updates on company products. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

But even better than that because Mister Splashy Pants was so popular and a viral sensation the Government of Japan decided to abandon plans to kill humpback whales in the Southern Ocean before Greenpeace even left the dock! Ok so what does a humpback whale have to do with marketing?

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“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti

Buzz Marketing for Technology

Why do some ideas go viral and others don't? Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. But sub viral growth is still growth. People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. What does this mean – as I understood it – they make various viral marketing campaigns or social applications that can then be shared with friends who can customize them to post it to their blog or website via an iFrame. All of these examples needed consumers to make customize the message and make it their own then spread it virally.

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas.

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Three Creative Ways to Use Social Media to Promote your Event


Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Guest post by Rosemary McKee.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]


While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?

What Does a Corporate Conscience Cost?

Eric Mower + Associates

While typical CSR efforts resonate with a broad spectrum of consumers by showing empathy, awareness and support for important causes, the campaigns that generate the largest buzz — and the loudest criticism — tend to be ripped from the headlines.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

While the retail mattress chains leveraged traditional broadcast and print advertising to drive foot traffic to their stores, Casper drove their message home via multiple viral YouTube videos and digital advertising.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website


To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered.