SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. In this article, I explore both questions.

Twitter 52

Twitter Phishing Domain Privacy 52

Buzz Marketing for Technology

JUNE 27, 2008

The future or just another buzz word? The future or just another buzz word? One of the key aims of the discussion sessions was to discover what questions and concerns are raised within the practitioner community to this concept which is both new and radical. Individual examples of PLE-like tools, and courses which utilise web 2.0

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

ClearVoice

MAY 4, 2021

A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads, according to Kelly Chase, the director of brand, content, and communications for the popular photo decor company, Fracture. Sticky ideas are generally simple, unexpected, credible, and impactful.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. For example, every bank hires security consultants to test its systems. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Ontraport

DECEMBER 9, 2019

For example, if you tease your new content in a weekly or monthly newsletter, mix it up with a written teaser one week, a video another, and an audio clip in the next. Host your giveaways on one of your social media accounts and create certain criteria for entering to win a prize. Gamify the membership experience.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Scoop.it

SEPTEMBER 7, 2021

You can let your subscribers know that you are using social media and request them to follow you so that they will be up-to-date with the latest happenings, discounts, offers, and new product launches. Here’s an example of a social media invitation email from the brand Fruit of the Loom.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Biznology

SEPTEMBER 4, 2015

Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity.

Social Media 80

Social Media Social Marketing Media Buzz 80

Sprout Social

MAY 11, 2020

Doing so means paying keen attention to seemingly small details of your profile and social bios. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. These tips apply to other social networks as well, though. Journalists represent a community.

Social Media 120

Social Media Effectiveness Media Ethics 120

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. What to do now to be more competitive online.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in an instant.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. That’s a total of 35 purchases, compared to the one (1) purchase in the website example.

Social Media 98

Social Media Rules Media Click Rate 98

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Biznology

APRIL 5, 2016

Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Did I know about Oiselle Running and Athletic Apparel for Women before last Friday?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Marketing Insider Group

JUNE 24, 2010

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Sherwin-Williams Color Snap and Springpad are great examples. See this latest example from Mercedes-Benz. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 129

Youtube Communities Work Management Effectiveness 129

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. This tutorial from MAC Cosmetics on Pinterest is a concise example of the sort of share-worthy content beauty brands put together for their customers. Mini beauty lessons are all the rage on Instagram as well.

Social Media 101

Social Media Media Tagging User-Generated Content 101

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally. HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

ConvertKit

DECEMBER 10, 2020

For example, you could sell an ebook on how to get a jumpstart on something, achieve an outcome quickly (think building a morning routine or creating an easy-to-follow meal plan for the week). If you don’t have an email list yet, or if you have any social following, you can also use those social networks to poll your audience.

Pricing 127

Pricing Price Screencast Amazon 127

Hubspot

FEBRUARY 1, 2021

In a waterfall structure, for example, registrants are aware of price change dates through calendar reminders from your email team. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. Purchase paid ads on social media.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Chris Koch

JUNE 26, 2009

To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Buzz Marketing for Technology. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Adobe Experience Cloud Blog

MAY 5, 2016

Earlier this year, a team of researchers at University of Southern California (USC) discovered a social media phenomenon called the majority illusion, which happens when well-placed members of a social network create the illusion that items on social media are more popular than they actually are. Imagine a community.

Verticals 48

Verticals Thought Leadership Paid Search Agency Social Media 48

KoMarketing Associates

MAY 16, 2013

In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there.

Facebook 120

Facebook B2B Gartner Best Practices 120

Buzz Marketing for Technology

JUNE 27, 2008

Community for the 25 Tools Programme. Social Networking in plain English. Social bookmarking in plain English. Welcome to the 25 Tools Community. Can you share any examples of Moodle courses that you have set up. Can you share any links to Ning communities you have created or belong to? Zoomii Books.

Ning 100

Ning RSS Social Networks Paid Search Agency 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

APRIL 10, 2018

Having a smaller but engaged community can actually prove more valuable. In contrast, if people are asking you and fellow community members questions, sharing content and joining in conversations, then it’s much more likely they’re genuine fans of your brand and your business’s reach will improve because of this. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). However, there are still good reasons to allow employees to utilize social media and one site in particular, is a perfect example.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Buzz Marketing for Technology

JULY 24, 2008

Social bookmarking. Social Networking. Online Communities. We review several approaches for creating researcher bio pages- from personal websites to blogs to professional networking sites such as LinkedIn. and examples of how these may be used for collaborative purposes. Social networking for professionals.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Tags: Social Networking Facebook.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Find Missing Links in your Social Networks with MyBlogLog Connector. Then we took that one step farther by delivering you the updates online that are most interesting to you in New With My World, all the buzz online, based on what you have told us is cool. Use Connector to fill in the gaps in your personal social network.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

Social Networks 100

Social Networks Barriers Network Marketing Internet Marketing 100

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a Very Close Social Media Community. and how they like to communicate. Know Your Audience.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28