SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

Vision Edge Marketing

APRIL 9, 2024

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. We believe that the board of directors needs to play a crucial role in steering an organization toward a customer-centric model.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Crimson Marketing

AUGUST 4, 2014

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well. James Thomas is the CMO of Allocadia. Podcast] appeared first on.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Martech

FEBRUARY 25, 2022

What digital asset management capabilities does our organization need? At what level in the organization will it be managed? C-suite buy-in and appropriate staffing are crucial to the effectiveness of any digital asset management platform. The post Does your organization need a digital asset management platform?

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

ViewPoint

MAY 17, 2018

The frustration by the CMO stemmed from running various campaigns only to have sales either ignore the leads or complain loudly about lead quality. To the sales VP, a contact (you can buy 200,000 or more of them for $100,000) was undifferentiated from a sales qualified lead. First, it’s never wise to buy 200,000 contacts all at once.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Ranking Lead Scoring 120

Marketing Insider Group

SEPTEMBER 2, 2020

Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. CMOs need buy-in from major players to push the marketing agenda and be effective.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk….

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. products they buy. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. When their Global Chief Marketing.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

SalesIntel

FEBRUARY 8, 2023

To maximize your chances of generating qualified leads, focus on who actually buys your product and apply firmographic filters from there. Technographic Data Technographic data provides the technology stack of an organization. Research shows about 10% of buyers are actively buying or want to buy at any time.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I probably buy the most technology out of any buyer here at Planful.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Know the Prospect’s Buying Committee.

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

6sense

DECEMBER 16, 2021

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how: Piano’s sales team leverages key account insights to prospect with a purpose, using data to uncover, prioritize, and engage accounts in-market. Presentation Slides: ?.

Organization 62

Organization Marketing Analytics Tools CMO Intent Data 62

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Mereo

MARCH 21, 2024

While members of the buying committee were engaging “solution providers,” they were not even looking for solutions yet. Second, the buying organizations were mostly retailers or brand companies selling directly to consumers. Second, the buying organizations were mostly retailers or brand companies selling directly to consumers.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Mereo

MARCH 14, 2024

They increase client acquisition costs (CAC) for your organization and frustrate sellers, leaders and prospective buyers stuck in their status quo. In qualifying leads, many sellers still focus on buyer budgets first and foremost, but that approach is outdated for today’s marketplace and buying trends. That is huge.

Top of Funnel 41

Top of Funnel Organization Allocation Lead Qualification 41

ANNUITAS

SEPTEMBER 6, 2016

Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Understand what drives your other audiences and pitch the ideas accordingly.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

chiefmartech

DECEMBER 6, 2020

For this 9th episode of The Martech Show , I was delighted to have Rishi Dave , CMO of MongoDB , join me for a conversation about his experience as a tech-savvy CMO. Prior to MongoDB, Rishi had served as the CMO of Vonage and Dun & Bradstreet. Agile marketing practices, modern team organization. Any surprises?

CMO 57

CMO Enterprise Management API Impressions 57

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Strategic-IC

JANUARY 11, 2023

How to get Leadership buy-in for your ABM strategy. But one of the hardest parts of all when launching an ABM program is making sure that your strategy is fully aligned with what your organization is looking to achieve. Here are some thoughts on how to get that important buy-in from your Leadership team. Ultimately, that’s it.

Account Based Marketing 62

Account Based Marketing ABM Buy Thought Leadership 62

Terminus

NOVEMBER 14, 2023

I spoke with several marketing and financial leaders in the SaaS industry and aggregated their insights on how marketing leaders can advocate for their needs while building a partnership with finance to drive success for the entire organization. The whole organization has to hit its metrics — and spend appropriately to do so.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Martech Advisor

AUGUST 27, 2019

The truly crazy thing is, this ancient method of buying almost everything was still the norm about a dozen years ago. Advertisers have long held that if you listen to the market – by simply measuring what it buys or doesn’t buy – the consumer will tell you exactly what it wants. Sounds crazy, doesn’t it?

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

6sense

SEPTEMBER 14, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson, you’re missing out big time. Fast forward to last week, and picture me, total fangirl, hosting THE BRENT ADAMSON as our guest speaker in CMO Coffee Talk. It’s all about being empathetic to your customers and prospects in light of the modern buying journey.

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Martech

MARCH 8, 2024

Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies CMO 119

B2B Marketing Traction

APRIL 30, 2014

The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011). The study also shows a correlation between CMOs who have adopted digital marketing and higher financial performance of their organizations.

CMO 100

CMO Social Media Media Correlation 100

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. They have changed how businesses interact and engage in the acts of buying and selling. Goal-Directed Decision Making.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Webbiquity

NOVEMBER 8, 2022

82% of your prospects seek recommendations from their friends and families before buying. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). You can’t buy great customer reviews (at least not legally or ethically). Reduces Marketing Costs.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

AUGUST 28, 2023

Organizations are spending 25.4% Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. “It’s One of the reasons for the ever-growing stack may be short-term CMOs. billion in 2020 to $23.6

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

SalesIntel

MAY 12, 2023

It creates a situation where the organization wastes money maintaining lead databases that will not convert effectively, will continue to bloat, and cost a lot of money. First and foremost, don’t define your lead quality based on where they are in the buying cycle. But this is where I often see teams make two mistakes.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80