5 Useful Lead Nurturing Tactics to Get More Opportunities
B2B Lead Generation
MARCH 2, 2017
At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Bottom of the Funnel (BOFU) – People are moving through a series micro-yeses and decisions on their journey.
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