Buzz Marketing for Technology

JANUARY 6, 2011

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

APRIL 21, 2009

But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by the Marketplace on Facebook. The old marketplace was a owned and operated by Facebook but the new one is a much more elegant platform by oodle which opens it up to over 200 local and national sites affiliated with oodle.

Facebook 100

Facebook Differentiation Tagging Impressions 100

Buzz Marketing for Technology

JULY 30, 2009

But recently after writing Facebook Marketing for Dummies (due out in September by Wiley) it occurred to me why would I ever pay for that if I can create the same thing on Facebook for FREE! Tags: Facebook social media. Many services started to pop up after that to create and host a social media news room for companies.

Facebook 100

Facebook RSS PR Social Media 100

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

MAY 4, 2010

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Share this on Facebook. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Answer – Yes I think it could! Tweet This!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 25, 2008

Report on Business. Small Business. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Jim Rudnick had run his two small businesses out of his Hamilton, Ont.-area unlike the popular consumer-oriented service Facebook ? On business-oriented sites ?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why ….

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. 2) Align big data goals with your individual business goals. Interactive Marketing Online Testing Strategy. But don’t try to change everything at once.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 7, 2011

What business problem are you trying to solve? While social data is exciting because it’s abundant and easily accessible, it’s still relatively new for corporations and how they’re integrating the voice of the consumer into business processes. And to do that, you need to start with how you’re going to use the data.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

JUNE 17, 2015

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Again this approach isn’t new technically innovative, but it is underexploited.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Standard networks are collecting numbers (Facebook etc)= quantity, truly effective networks are about relationships = quality.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 29, 2009

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. 24 months from now Social Search should be common place – we should see social tools like Facebook Connect or OpenID which are already out there, used for search.

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. Avaya makes Business Communications more Social It’s a very exciting day for me here at. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Share this on Linkedin. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Facebook. Tags: Business Intelligence Data Mining. Tweet This! Share this on Linkedin.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Tags: Business Intelligence Data Mining. If you have any insights on how best to get there please share them.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. But can you really get a good handle on the business impact in real time? Share this on Facebook. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 25, 2013

Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! In this new era, business models cannot be limited to what legacy IT is able to support. So how are you preparing for this new reality? . I hope to see you there!

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JANUARY 28, 2010

I think growing and focusing on this group is the key to igniting more WOM in your business! Share this on Facebook. Avaya makes Business Communications more Social It’s a very exciting day for me here at. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

JANUARY 5, 2010

Every business must recognize that customer service is now their primary business. Share this on Facebook. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. But more importantly I think this is a sign of things to come in this decade.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 21, 2010

That’s on the business impact side. Share this on Facebook. The software may be real time but the sales people aren’t. How about your partner community and the leads you have given over to them. Are they reporting back to you in real time? How about on the front end with your budget and invoicing? Probably not. Tweet This!

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JANUARY 26, 2010

While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Because I am so busy, I decided to kill two birds with one stone and do a blog post and the "assignment" for the course this week. Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook).

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate.

Web 2.0 100

Web 2.0 Paid Search Agency Companies Generation 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Social Media 100

Social Media Lead Gen Media Leads 100