Industrial Marketing Today

FEBRUARY 17, 2011

Lead nurturing for better lead generation. How to feed your sales funnel with a business blog. Content includes: Understanding the industrial buy cycle. What inbound marketing with content will do for you. Web design for attracting more engineers and industrial professionals.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

DECEMBER 22, 2011

B2B Lead Generation without Lead Nurturing is Doomed to Fail. 3 Business Blogs with Proven ROI from Industrial Companies. 7 Key Components of a Successful Lead Generation System. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

NuSpark Consulting

OCTOBER 24, 2011

Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. The Benefits of a Business Blog. It takes time and effort, knowledge and finesse.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them.

Tips 100

Tips Content Trade Show Lead Generation 100

Industrial Marketing Today

JULY 9, 2010

Don’t think of it as the panacea for your lead generation problems. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 1: Lead Nurturing.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

JULY 6, 2010

Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. Did you find this eBook helpful?

Online Marketing 28

Online Marketing Video Marketing Lead Nurturing Hubspot 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JANUARY 24, 2012

Possible Goals: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Business Blogging. Possible Goals: Business blog posts include any content you publish to your business blog and usually serve as shorter-form content.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. 3) Remember that blogging isn't just for marketers. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. 7) I resolve to build some seriously stunning landing pages and optimize them for converting more visitors into leads.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes. Update Out-of-Date Offers.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Does your company use a blog?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

MAY 13, 2013

For instance, you might notice leads that come from your business blog are cheaper to acquire, and easier to close; naturally, this (and other similar channels) is where you should be investing more resources -- so you can get more leads and customers from your cheapest sources.

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Hubspot

JULY 13, 2010

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. Business Blogging - Blogging is a multi-purpose tool for businesses.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

Hubspot

APRIL 3, 2013

Which do you think would be more effective at getting someone to click through -- a well-written, informative blog post that naturally leads the reader to the next step, or a pushy, intrusive ad? 6) Blog posts provide pathways to qualified lead generation. 7) Blog posts are easily spreadable.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Webbiquity

SEPTEMBER 25, 2018

Blogs are one of the best channels for publishing and promoting thought-leadership content. Four Lead Generation Tactics Marketers Disagree About. While there’s pretty much a consensus among marketers that blogging is productive, video is hot, and budgets are too small, there are also areas where opinions diverge.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Hubspot

APRIL 27, 2012

Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 25, 2012

That's because most lead generation efforts collect a very vital communication staple -- email addresses. Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship. SEO and Blogging. Email and Social Media.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. (Cisco; Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JUNE 25, 2012

Business blogging allows you to demonstrate your expertise before someone even talks to you -- and as you build a relationship with them over time. But by creating landing pages, setting up lead nurturing, and monitoring prospect activities, they've turned their website into a lead generation tool.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

NOVEMBER 11, 2016

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Valasys

FEBRUARY 17, 2020

4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions. Content published on the blog can also be repurposed & republished. Building a business blog always helps & thereafter, marketers can share their content types on other channels.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Hubspot

SEPTEMBER 26, 2013

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Even the start-ups can come up with business blog ideas or can work on ideas around holidays & use it with their content strategy.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Even the start-ups can come up with business blog ideas or can work on ideas around holidays & use it with their content strategy.

B2B 40

B2B Branding Brand Identity ROMI 40