Industrial Marketing Today

FEBRUARY 17, 2011

Lead nurturing for better lead generation. How to feed your sales funnel with a business blog. Content includes: Understanding the industrial buy cycle. What inbound marketing with content will do for you. Web design for attracting more engineers and industrial professionals. Key benefits of marketing automation.

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NuSpark Consulting

OCTOBER 24, 2011

Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. The Benefits of a Business Blog. It takes time and effort, knowledge and finesse.

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Industrial Marketing Today

DECEMBER 22, 2011

B2B Lead Generation without Lead Nurturing is Doomed to Fail. 3 Business Blogs with Proven ROI from Industrial Companies. Innovative Uses of QR Codes by the AEC Industry. Thought Leadership: Marketing Engineering Services with Technical Articles. Deconstructing the Four Stages of the Industrial Buy Cycle.

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Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get stuck in your marketing funnel. Okay, okay! So go on, download it and get started !

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Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 1: Lead Nurturing.

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Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Tags: business blog lead generation blogging.

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markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Hubspot

JULY 6, 2010

This eBook provides clear step-by-step advice for improving major components of your online marketing strategy including social media marketing, lead nurturing, business blogging and website optimization. Learn how to create an online marketing strategy for your business. Did you find this eBook helpful?

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Industrial Marketing Today

MAY 7, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ?

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Brandpoint

DECEMBER 27, 2018

If your blog posts establish your company’s expertise in the industry, then a user may sign up for a newsletter, continue to browse other blog posts or download a gated piece of content. Related content: Is Business Blogging Still Worth It? ].

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Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

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Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

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Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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Hubspot

JANUARY 24, 2012

Possible Goals: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal).

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Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Hubspot

FEBRUARY 28, 2012

A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. A good example of this is the State of Inbound Marketing Report we included in one of our HubSpot emails, featured below.

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Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. 9) I resolve to make my lead nurturing campaigns more personal and relevant because, hey, my emails deserve to be read.

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Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

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Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes. Update Out-of-Date Offers.

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Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. A Little More Ado. Just a little more; I promise.

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Hubspot

OCTOBER 4, 2011

If you haven't already, start a business blog and regularly write about educational topics related to your industry. With email, create lead nurturing campaigns to show your leads you care about their needs and are happy to provide them with relevant, valuable content.

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Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email.

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Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. 4) Leverage lead generating and lead nurturing tools. 5) Stay organized with a CRM.

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Hubspot

FEBRUARY 7, 2013

But because a lead has already converted, Progressive Profiling will enable you to optimize your form for that second conversion, allowing you to capture additional lead intelligence you can use to better segment, nurture, and sell to that lead in the future.

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Hubspot

NOVEMBER 22, 2010

You can put them in an email marketing campaign or a lead nurturing campaign. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information.

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Hubspot

APRIL 5, 2013

Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. subscribers to your business blog). Key Ingredients: Subscribers.

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Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Spend 30% on Calls-to-Action and Landing Pages.

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Hubspot

JULY 13, 2010

Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email merketer can facilitate big business gains. Business Blogging - Blogging is a multi-purpose tool for businesses. Free Download: 2010 Online Marketing Blueprint.

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Hubspot

MAY 13, 2013

For instance, you might notice leads that come from your business blog are cheaper to acquire, and easier to close; naturally, this (and other similar channels) is where you should be investing more resources -- so you can get more leads and customers from your cheapest sources. 6) Marketing Influenced Customer %.

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Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. I bet many of the leads in your database are reading your blog -- shouldn''t you pay them some attention, too? 11 Smart Ways to Nurture Leads With Your Blog.

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Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

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Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

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Hubspot

APRIL 19, 2012

HubSpot's Landing Page Analytics report (pictured below), for instance, uses last touch attribution to help marketers evaluate which landing pages were most effective at generating leads and customers. First touch attribution answers the question, "How did this lead or customer originally find you?" First Touch Attribution.

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Hubspot

JANUARY 25, 2012

For example, you could be sending automated emails to blog email subscribers and leads who have been entered into a lead nurturing campaign , weekly/monthly newsletters highlighting your top content, or individual dedicated sends just to promote your new offers. Social Media and Blogging. SEO and Blogging.

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Hubspot

APRIL 3, 2013

There are two clear benefits here: One, subscribers have indicated they have an interest in your business' content and, thus, will likely also be interested in your lead generating offers. Two, once they convert into a lead on one of those offers, they can become part of a more sophisticated lead nurturing process.

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Hubspot

JUNE 25, 2012

Business blogging allows you to demonstrate your expertise before someone even talks to you -- and as you build a relationship with them over time. But by creating landing pages, setting up lead nurturing, and monitoring prospect activities, they've turned their website into a lead generation tool.

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Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Lead Generation & Nurturing Stats.

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