PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Anything Goes Marketing

SEPTEMBER 24, 2006

It permits you the opportunity to share a story, post an industry tip or promote your new business. If your a business out there looking for an avenue to outflank your competitor in, get blogging. You can't tell me that you don't need to promote your business as it's already too well known.

Business Blogging 100

Business Blogging Promotion Business Tagging 100

Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. This is what makes a blog not just informative, but interesting.

Business Blogging 100

Business Blogging Business Blogger Digg 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Here’s how blogging helps build customer engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

OCTOBER 25, 2023

limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. We can achieve business goals with blogging!” Interviews with experienced construction workers.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

OCTOBER 22, 2020

You might not necessarily need to wear a suit (in many industries this could be inappropriate) however you should always aim to dress smart. Most business owners use blog posts to offer advice that can help to attract new visitors. This blogging resource guide may be useful when building a blog on your business website.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. This is the most valuable audience a brand can have. Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

OCTOBER 29, 2023

Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads. Guest Blogging Statistics 60% of blogs write 1-5 guest posts per month. 3% of blogs write over 100 guest posts per month. 79% of editors say guest content is too promotional.

Statistics 96

Statistics Paid Content Stats Blogger 96

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

FEBRUARY 23, 2021

My favorite case studies will: Position your business as an industry leader. Lead-nurturing campaigns: If you have an industry-specific case study, you can segment your email list to share the content with those working in the industry. Add to Your Blog. The other service provider hasn’t. The first one, of course!

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

JANUARY 8, 2019

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers. If you’d like to share your brand content on prominent industry blogs, avoid the sins below.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. It’s not about self-promotion but about encouraging dialogue and increasing our understanding of what the staffing universe is all about. We get that. 4. TechnologyAdvice.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Consider how you can use your blog to promote your amazing offers, and come up with article topics from there.

Template 28

Template Business Blogging Planning Buyer Personas 28

Valasys

DECEMBER 21, 2022

This concept includes how influential and reliable your brand is compared to similar sites in your industry. With this method of promotion, you can reach an entirely new audience, eventually becoming your potential customer. As a person who decided to read this article, you are most likely interested in promoting your website.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Have the icons display alongside your blog posts. Think about your industry - Is it more technical? Blog Checklist. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

MAY 26, 2022

billion in purchases across 25 industries found it takes an average of 8 touches to secure an initial meeting or achieve another conversion with a new lead. Your business blog can: Position you as a thought leader in your industry. Plus, business blogging is measurable and gives you plenty of data to work with.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Go Beyond SEO

JUNE 28, 2021

Your clients come to you for the benefits, not the features, you offer…so promote them. Instead of talking about what your business does, discuss the outcome or emotion your clients will get after working with you. Do you need help identifying how to narrow your target market in your specific industry?

Bandwidth 78

Bandwidth Barriers Sales Cycle Trust Marketing 78

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Hubspot

FEBRUARY 23, 2021

"At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.". It's an investment.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62