Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. If you can include your keywords. Lists – People like to read posts with a nice, simple presentation of information. Blog Checklist. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

SmartBug Media

JANUARY 23, 2019

We live in an information age. This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? So how do you attract people looking for help relevant to your business? Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

DECEMBER 20, 2012

It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! First and foremost, accountability is the foundation to business blogging success. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

ClearVoice

MAY 26, 2022

Why content marketing is important for business? Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Or Why Not?”

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JUNE 12, 2012

You can search sites like Flickr, Fotopedia, Pixabay, and Google Images for your images -- just be sure to give attribution somewhere within your blog post to the original artist, and a link back to their page! 3) Google Keyword Tool. But how do you know what keywords to target if you don't know their search volume and competitiveness?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JANUARY 2, 2013

Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." We can still see all of that information. But now, that is all changing. What does that mean?

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. First, try to include your city or regional keywords in: Your URL. Best Practice #1: Refrain From Keyword Stuffing. Avoid keyword stuffing as best you can. Page Titles.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

NOVEMBER 22, 2010

If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Blogging is yet another chance to create content around long-tail keywords.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Your content should be so enjoyable and informative that your fans are dying to tell their friends about it.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Connect with HubSpot :

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. There are many other things you can include on your blog , but if you start with the basics we've mentioned here, you'll be off to a great start.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

AUGUST 24, 2011

Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you. So, no question about it: the more blog content you publish on a regular basis, the better!

Lead Scoring 28

Lead Scoring Lead Ranking Hubspot Inbound Marketing 28

Hubspot

FEBRUARY 10, 2014

Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog. We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 13 Common Add-Ons to Consider for Your Blog.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

AUGUST 5, 2011

Leverage the information you can gather from your prospects and customers in order to create fine-grained segments and target messaging and offers that specifically cater to those segments' individual needs. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Keyword Specific Anchor Text is Key. Runtime: 12:46.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

DECEMBER 7, 2011

A big part of successful business blogging is starting with a strong idea that resonates with your target audience. Then use those topics as fodder for your business blog. Identify Potential Guest Bloggers: Your business' employees aren't the only ones who can contribute to your inbound marketing content machine.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28