Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. If you can’t identify the specific target persona for a particular post, is it really worth writing?

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. A strong B2B digital marketing strategy starts with defining your target audience, or buyer persona.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Structure your website in a way that makes sense for your business, visitors, and buyer personas.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

B2B Marketing Traction

APRIL 27, 2012

One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

ClearVoice

MAY 26, 2022

A study of 488 buyers who represented $4.2 Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Brandpoint

DECEMBER 27, 2018

Which one works best for you depends on your industry and buyer personas , how many case studies you have and what other kinds of gated content assets you offer. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

NOVEMBER 29, 2018

Whether you’re looking for a simple theme for your business, blog, photography, or creative website, these multi-purpose themes can be manipulated and designed to fit your exact needs. No matter your industry, there’s a simple WordPress theme option that works your website, buyer personas, and company.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. Business Blog. Check out the topics they talk about on their blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

JUNE 16, 2020

Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them. Determine your persona. Your business already has a buyer persona — a fictionalized idea of the perfect customer. Keep that customer in mind when you're writing.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 21, 2010

Business copywriting must convey core brand messages, tell your organization’s story and create positive perceptions that motivate action. Buyer Persona Focused - Great c opy writing makes personal connections with readers. Copy n eeds to speak directly to buyer personas , address their pain points and bring value.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

FEBRUARY 28, 2012

Create a blog that covers topics your buyer personas find useful, and come up with creative ways to repurpose that blog content (as well as content from other assets like videos, ebooks and webinars) in your emails. How do you focus on content?

Traffic 28

Traffic Generation Business Buyer Personas 28

Webbiquity

DECEMBER 21, 2021

A few noteworthy posts that didn’t quite crack the top 10 were 12 Fascinating Facts About Global Internet Use in 2021 , How Social Media and Influencers Have Radically Changed B2B Marketing , How to Create a B2B Buyer Persona – Six Key Dimensions , and Web Presence Optimization (WPO) — Its Origin, Evolution, and Future.

B2B Marketing 313

B2B Marketing Screencast Budget Programs B2B 313

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 18, 2015

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope. Graham Charlton, Econsultancy. 1) Remain consistent. Linda Bolg, SocialBro. 7) Research your audience.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

MAY 24, 2012

As a serious marketer, you should strive to expand your content library so you can pick and choose what offers to use to nurture your various buyer personas. 15) Most marketers recognize the value of blogging. 81% of marketers rated their blog as "useful" or "better." 16) Blog reading peaks around 10AM.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Rework Existing Offers for Personas. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

SmartBug Media

NOVEMBER 13, 2020

And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine? The Benefits of Business Blogging. For marketers looking to build a scalable content marketing strategy, one of the most impactful places to start is blogging.

Lead Generation 111

Lead Generation Traffic Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 7, 2012

In fact, you'll notice that we do it on this very blog. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog." well, education. 4) Customer Success Stories/Case Studies. 9) Sales Knowledge Quizzes. 13) Product Digest Emails.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

WebMarketCentral

SEPTEMBER 18, 2007

Organizations gain credibility and loyalty with buyers through content, and smart marketers now think and act like publishers in order to create and deliver content targeted directly at their audience.” Thought leadership content is the ultimate marketing message.

PR 20

PR Rules Web 2.0 Wiki 20

Leadspace

SEPTEMBER 14, 2019

My business will generate 25% more in revenue this year due to overall efforts of the inbound marketing and sales teams to increase inbound and outbound leads by the end of the year. Creating a buyer persona. As a business owner, you might have an idea of who your audience is.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? This is where creating your buyer personas comes in handy.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. This is where creating your buyer personas comes in handy.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

FEBRUARY 7, 2013

Tailor Progressive Profiling Form Fields to Various Buyer Personas: Finally, consider crafting different Progressive Profiling form questions based on different segments of your leads. This can help you figure out the right questions for particular points along leads' conversion path.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Hubspot

SEPTEMBER 24, 2012

Nailing the right one takes a thorough understanding of your buyer personas , as well as some plain ol' trial and error. 23) Including "Free" in the Content: We recently wrote a blog post about whether including the word "Free" in email content impacted deliverability and clickthrough rate. Email Copy Tests.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

OCTOBER 9, 2014

If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. For example, I analyzed all of the articles on one business blog over the last year and found that on average, a typical article gets several hundred shares on social media.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

ClearVoice

OCTOBER 19, 2022

Setting measurable key performance indicators (KPIs) for your business social media will help you measure results. Would you like your business blog to gain more readers? Clicks, along with conversions are important metrics if your business is looking for leads. It should also match your buyer personas.

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Biznology

APRIL 10, 2014

Utilize analytics, SEO, PPC, buyer persona, and email data. Blogging Content Marketing Organic Search Social Media Marketing Content management Content marketing Editorial calendar Search engine optimization'

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

Hubspot

SEPTEMBER 17, 2018

Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution. What buyer persona are you targeting? This may be a segment of your company’s typical buyer persona.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Increase Your Reach and Engagement.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58