PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? Business Blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. Are there any business or legal issues they’re facing? Do their customers rave about them? Are there any customer complaints? Business Blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

ClearVoice

MAY 26, 2022

The best place to start is to think about what’s driving your customers crazy. Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JUNE 21, 2010

Business copywriting must convey core brand messages, tell your organization’s story and create positive perceptions that motivate action. Buyer Persona Focused - Great c opy writing makes personal connections with readers. Copy n eeds to speak directly to buyer personas , address their pain points and bring value.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Rework Existing Offers for Personas. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. What Is a Blog? A blog is literally short for "web log." Step 2: Create your blog domain.

Template 101

Template CMS Development Domain Buyer Personas 101

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Grow your customer base by X%. Creating a buyer persona.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. How to Write a Blog Post: From Your First Blog Post to Your First Customer.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

PureB2B

SEPTEMBER 11, 2016

This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Churn Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

ClearVoice

OCTOBER 19, 2022

Using social media is a powerful strategy for B2B businesses. Because it allows businesses to create content that informs and engages their audience. This helps build trust between the business and the customer. Are you using social media to acquire customers? Would you like your business blog to gain more readers?

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Now, I''d like to address a concern I''ve heard from some fellow marketers: that overly aggressive remarketing will make your prospective customer feel uncomfortable.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Sparking deeper loyalty with current customers. And it makes sense.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Biznology

APRIL 10, 2014

Utilize analytics, SEO, PPC, buyer persona, and email data. Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics).

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

PureB2B

SEPTEMBER 11, 2016

This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Churn Rate.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

SEPTEMBER 17, 2018

90% of customers also say videos help them make buying decisions. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. Once you have your list, categorize them according to pain points or your buyer personas and create a content calendar. Blog Consistently and Often What are our favorite SEO tips?

Lead Scoring 283

Lead Scoring Lead Ranking SEO Tips 283

Moz

MAY 6, 2019

When getting started with creating blog content , you want readers to easily comprehend what it is you’re trying to tell them. There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. What do our prospects and customers need help with?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. 2) It Builds Trust with Customers.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

ClearVoice

JUNE 13, 2022

Above all, be clear about how your blog will serve your business and its customers. For example, a beauty blog might have one content area for older women, one for new professional makeup artists, and a third for young women who are learning to use beauty products for the first time. How do you do that? Through research.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

DECEMBER 29, 2014

If you can answer these questions with some clarity and then collate them into one defining statement, you create a powerful anchor for all future blogging (and marketing) decisions. 2) Buyer Personas. Who are your ideal customers? What to document: A clear, detailed description of your ideal customer(s).

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 24, 2012

The first step to creating content that resonates with readers is getting a better understanding of who your readers are, especially the ones you want to convert into leads and customers. That means if you haven't developed personas yet, now's the time. But in addition to buyer personas, consider also creating reader personas.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. but an actual paying customer! Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. The results are paying off in content that truly speaks to the buyer.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. Where should I publish my content , you ask? With almost 4.5 Audit your content.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Content marketing isn’t just a business blog.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 28, 2012

Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

JULY 10, 2018

The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. A lot has been said about the benefits of business blogging. Repeat business. Convert traffic to leads.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!).

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 19, 2020

That's because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Beyond revenue, blogs are a great way to raise brand awareness, share engaging articles, and bring in new customers. 55% of bloggers see results from blog posts with 2,000 words or more.

Blogger 101

Blogger Work Management Marketing Management Statistics 101