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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Using customer activity data in segmentation : American Airlines and Woot! data show I am a superfan.

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Invest in Customer Service Agents for Business Growth (and Beat The Great Resignation)

Salesforce Marketing Cloud

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

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Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022

Biznology

Stakeholders such as investors, customers, and employees are insisting that the companies with which they affiliate have inclusive cultures built on diversity, equity, and inclusion. To become a best-in-class workplace where employees thrive driving business results for the benefit of all. Will they stay?

Trends 190
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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. So don’t wait until you’ve had your hand burned by a deliverability meltdown. Nearly 30.8%

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” How do you manage campus events, dorm life, classes, and dining in a safe way?

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The Demand Generator’s Guide to Maximum Lead Conversion

Vidyard

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer?

Demand 70
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The Demand Generator’s Guide to Maximum Lead Conversion

Vidyard

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer? Source of the Highest Conversion Rates.

Demand 54