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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76
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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

The earliest CDPs actually bundled the database building capability with an application. We’re also seeing CDP used more for advertising applications, as companies lean more heavily on first-party data to replace the loss of third-party cookies and replace other targeting methods that become harder as privacy rules become more stringent.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

Monitor your data privacy compliance more efficiently and prevent privacy risks using the new Data Privacy Dashboard, which shows six reports for contact engagement, behavior, region, the legal basis for processing data and more.

SMS 105
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Europe moves to end dominance of Big Tech

Martech

In a significant speech last year, Jeff Green, CEO of The Trade Desk, said many tech companies are using privacy “both as a sword and a shield. There are also likely to be constraints on bundling services and self-preferencing. To protect themselves in some cases, and in other cases to gain more ‘land.’

Bundling 113
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

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SMX Convert kicks off in two weeks… don’t miss out!

Martech

Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the changing privacy landscape , quantitative and qualitative data , and more. Register anyway. Psst… Hungry for more?

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Lowest SMX Convert rates expire Saturday

Martech

You’ll also attend two exclusive keynotes featuring Google’s Group Product Manager for Trust and Privacy Chetna Bindra , Michael Aagaard , Senior CRO Consultant at Michael Aagaard Consulting, and more special guest speakers. Bundle your All Access pass with an immersive two-day workshop for just $209. Can’t attend live?