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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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MarTech’s ecommerce experts to follow

Martech

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. The Rise of Internet Radio Ads Internet radio and podcasts have ushered in a new era for audio advertising. In fact, audio advertising was recently ranked the fastest growth of any media !

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Why we care about advertising: A marketer’s guide

Martech

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. The decline of third-party cookies.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.

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The Shift to Screens: Capturing Voter Attention in a Digital World

Digilant

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. While media consumption varies from generation to generation, it is clear that people across the board are allocating significant portions of their day to digital channels like: Advanced TV: 83.5 A startling 75% of these budgets, or between $7.5