Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Expand social media strategies.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. There is no doubt that other forms of marketing, including all the effective types of inbound and outbound marketing , should still be included in your overall strategy.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Zoominfo

JUNE 19, 2018

Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Combine your influencer marketing and live video strategies. Need some ideas? Final Thoughts.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Martech

MAY 27, 2022

This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies. Here are some guiding principles that can help with your advertising strategy. For example, Instagram offers engagement insights for Reels and live broadcasts. Be adaptive.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But the real basic definitions are linear is broadcast television and cable.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful. To stay ahead of the curve, your B2B social media management strategy must have a consistently good sense of self-identity.

Transparency 130

Transparency Social Media Work Management Media 130

Oktopost

APRIL 8, 2020

and best known for finding organizations’s “secret sauces” for growth, joins Oktopost ’s Managing Director of EMEA, Colin Day , to explain the importance of taking action and being proactive in your marketing strategy during a crisis. Subscribe wherever you listen to podcasts and stay tuned for our next episode. Social Media channels.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 130

Cable Social Media Distribution Promotion 130

Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. This strategy persists even as media consumption habits have significantly evolved. Its impact is particularly pronounced among the 18-35 age group, where 50% report consuming podcasts weekly—nearly matching TV viewership at 54%.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Oktopost

JULY 20, 2020

In our original podcast series, Stuff You Should Know About Our Changed New World , Jonathan Lawson , Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University , chats with host Colin Day , Managing Director EMEA at Oktopost about the state of small businesses. Offer Re-training.

Broadcasting 84

Broadcasting Small Business Marketing Training B2B Sales 84

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Address the insights, and pivot your content strategy going forward.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Oktopost

MAY 24, 2020

Join the discussion by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new. But corporate social channels alone will not be enough to leverage new lead pools.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

B2B Digital Marketer

OCTOBER 27, 2022

For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. Podcast Timestamps/Outline. 13:35 – Insights to build strategy and tactics for your scorecards. Learn how you can plug scorecards into your marketing funnel.

Marketing Funnels 52

Marketing Funnels Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Tomorrow People

OCTOBER 24, 2017

content marketing strategy. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. She also profiles executives through her podcast, “ Insider Interviews with E.B.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Biznology

MAY 10, 2017

If a potential influencer only broadcasts their content, this person would not be a good influencer for your business. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Adapt to Remote and Digital Strategies.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Oktopost

APRIL 21, 2020

Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Hubspot

NOVEMBER 2, 2018

With the hectic daily schedule of a real estate agent, it's difficult to find time to wind down and spend time learning about new industry information and strategies. If you're always on the go, I've compiled a list of the top real estate podcasts to help motivate you and grow your skills. Here are 17 podcasts to get you started.

Ad brokers 85

Ad brokers Best Practices Youtube Multi-Channel 85

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

ClearVoice

SEPTEMBER 4, 2020

A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. A full 92% of marketers who use video say that video is an important part of their marketing strategy. 20 percent of Facebook videos are live broadcasts. Content marketing statistics for content strategy.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Movers & Shakers Podcast by V12. We talked about those digital ecosystems and walled gardens.

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

Digilant

JUNE 28, 2022

Many are finding real promise in cookie-free solutions like connected TV (CTV) and over-the-top (OTT) advertising, as well as digital audio and podcast ads. Think podcasts, music streaming services, and so on. Strategies might change, new technologies will come on the scene, and partnerships will evolve. CTV and OTT Advertising.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Sprout Social

APRIL 7, 2022

The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. We spoke with him to get a glimpse behind the curtain into his unusual strategy. Here are five tips Myers shared to help marketers (and fellow notorious lawbreakers) sprinkle ingenuity into their social media strategy.

Tips 93

Tips Viral Marketing Paid Search Agency PR 93

EveryoneSocial

FEBRUARY 6, 2020

While we all love great video interviews and podcasts, we’ve found that the content is often too long. Bryan Chaney is back for another Bitecast, this time to share his thoughts on what is currently working best for employer brand strategies, talent attraction, and leveraging social media to best activate employee experience.

Brand Identity 52

Brand Identity Branding Broadcasting Storytelling 52

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

KoMarketing Associates

SEPTEMBER 28, 2016

Once the social team has performance metrics to report for that piece of content, they can funnel that information back to the content and search teams so they can adjust their respective strategies accordingly. Omni-Channel Digital Marketing Strategy and Execution. If people hit content and immediately leave, it wasn’t valuable.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

ConvertKit

MAY 28, 2021

A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Sparkloop is a great way to automate your email reward strategy and further your reach. Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124