Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Passionate about #MNtech.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. And some of these make it a great influencer marketing tool.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

ViewPoint

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas?

Work Management 120

Work Management Marketing Management Planning Forecasting 120

Marketing Insider Group

JANUARY 24, 2013

SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Onalytica B2B

APRIL 11, 2017

An influencer may fulfil the same function within your startup’s niche, whether you operate in a B2B or B2C field. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. This will help you refine the influencer marketing approach thereafter.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. The two keys to search success are great content and links. Blogbunch blog+rss.

RSS 100

RSS Promotion PR PageRank 100

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Hubspot

JULY 11, 2017

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. Head of Operations. BREAKOUT SPEAKERS. ELISSA HUDSON, HUBSPOT.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

Hubspot

JANUARY 27, 2020

Success theater is, at its core, an informal operating system that says to employees: "you're expected to win, and you should only discuss wins. billion charge in their fourth quarter related to their insurance operations and needed to set aside $15 billion over seven years to bolster insurance reserves at the GE Capital unit.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

ConvertKit

MAY 18, 2020

So after graduating with her business degree, she got a job at a top PR firm in New York City. That PR job is where she learned about blogging as a real profession (her job was to find bloggers for brand sponsorships). It took exactly one month for her to realize that environment was not for her. Creators do. Heartbreaking.

PR 76

PR Top of Funnel Creativity Course 76

Convince & Convert

FEBRUARY 17, 2012

Marjorie Clayman is the resident blogger at www.margieclayman.com. One need look no further than the recent Camry debacle on Twitter to see how bad advice can create a PR disaster instead of a social media success story. She works at Clayman Advertising, Inc. , .

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies PR 116

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. And then we emailed the CTO and VP of operations at these companies, because the engineering team experiences the pain of not being able to build tools, but the operations teams experience the pain of not having the tools. Get press Three startups I looked at had meaningful success with early PR.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

seo.co

DECEMBER 18, 2020

There might be negative posts on certain social media about your operation. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Not every hired blogger is misrepresenting the truth, but some are. Obtain the same sort of gigs for your writing staff and public relations operatives.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 151

Blogger Outreach PR Paid Search Agency 151

Convince & Convert

AUGUST 25, 2011

If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. It’s a first-class operation, dedicated to teaching small and medium sized “traditional&# agencies how to understand and profit from “digital&# marketing. BOLO (October 9-11 Scottsdale).

Social Media 128

Social Media Media Blogger Co-Registration 128

Biznology

OCTOBER 21, 2014

If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative then you’re probably comfortable with.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Ginny Marvin manages editorial operations at Marketing Land as well as writes about paid search, social, and retargeting. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? Analysts can derive actionable insights from data and feed those back to teams, and even IT can evolve their operations to support more fluid internal communication networks. Bloggers Get Two Free Copies of The NOW Revolution. Is it marketing? Customer service? The answer is. For the long-term, anyway.

Social Media 134

Social Media Work Management Marketing Management Act-On 134

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 158

Social Media Media PR Webinar Metrics 158

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To put these numbers in perspective, Magic Beans is a family-operated e-commerce property base with more than 10 thousand unique visits per day , 10 thousand Facebook?likes

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

6sense

JANUARY 7, 2016

The size and depth of your team is a question you’ll have to answer internally, but having these skills represented will guarantee you don’t have any gaps in your marketing operation. Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Hubspot

JANUARY 26, 2012

At the bottom, it read: This press release was sent through the Vocus PR platform. Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in. (Note: We've changed the information within brackets to preserve privacy.).

PR 28

PR Examples Press Public Relations 28

Convince & Convert

MAY 12, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Leadspace

JANUARY 4, 2017

PR Analytics from Cision or Trendkite. Here’s a useful illustration of why “AI for marketing” made Kevin Akeroyd’s list of exciting martech to watch out for in 2017: Kevin Akeroyd oversees the Cision executive management team across operations globally. What DO they trust? The INFLUENCERS. Journalists.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Matt is a nationally recognized, award-winning blogger, as well as the President and Founder of Heinz Marketing. It operates under the premise that in order to change minds, a pre-suader must also change states of mind. . To elevate your brand to a thought leadership zone requires buy-in from every facet of marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115