KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. It’s about engagement, too. The reason? Two-way conversations.

Public Relations 48

Public Relations Social Media Media PR 48

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 public relations' So, I’m going to take ONE MORE crack at this, today.

PR 159

PR Public Relations Case Study Case Studies 159

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. to write for you. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. Schedule follow ups.

PR 40

PR CRM Public Relations Blogger 40