What is Metadata Management and Why it is Essential to Bussiness Success
Ataccama
AUGUST 30, 2022
Learn what Metadata management is and why it's essential to business success.
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3 DAM considerations before adopting genAI
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JANUARY 24, 2024
Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. On what data was your genAI trained? What manual work is involved in training your genAI? I would think so.
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Streamlining Content Development with Minimal Lift
Heinz Marketing
DECEMBER 21, 2023
A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.
Anna Crowe: Why I Joined Metadata, Senior Content Marketing Manager
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MAY 4, 2021
That’s what attracted me to Metadata.io. Metadata is the first demand generation platform for B2B marketers. Just look at what Metadata has done for its customers. FiveTrain generated $6m in pipeline with Metadata. created $8 million in pipeline with Metadata. What does Metadata’s mission mean to you?
RedHat on Connecting B2B Content for ROI – Across Sites and Teams
Top Rank Marketing
OCTOBER 19, 2023
By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. At Red Hat, teams collaborate on agreeing to metadata and taxonomy changes. Templates: Establish guidelines on what remains consistent and what can be altered. Translation Strategy: With many businesses being U.S.-centric,
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Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
Metadata
AUGUST 14, 2023
Here are a few of the chapters: Burnt out hotkeys for keyboard shortcuts OMG, what did I just do!? Much of that pressure comes from sky-high expectations—but also the lack of tools to effectively and efficiently launch, manage, and optimize paid campaigns. Enter Metadata. Metadata structures paid campaigns differently.
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
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What happens next is anyone’s guess. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). And…what if I told you we have native customer data to prove it. What’s an experiment in Metadata? It’s not luck—it’s science.
Scaling personalized experiences: From anonymity to insight
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What strategies can increase the likelihood of form fills? By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. In the digital age, personalizing the user experience remains a paramount goal for marketers.
Is it Time to Redesign Your Website? 7 Telltale Signs
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A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). In today’s digital-first world, your website is a critical tool for driving online engagement. So, how do you know when your website is ready for a revamp? Your website isn’t user-friendly. Navigation.
The No-BS Buyer’s Guide From Actual Metadata Customers
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APRIL 25, 2023
We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. Now, we’re flipping the script (again) with a no-BS buyer’s guide from actual Metadata customers. The good news is Metadata pays for itself.
Why Your Content Creation Process Needs a DAM
ClearVoice
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sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.
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You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on).
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
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Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. That’s how.
SEO for B2B Marketers: 7 Things You Must Do Now
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When evaluating your keyword strategy, look at the search volume for certain terms, whether they are relevant to your business, and what the intent is behind the searches. However, search ads on Google are almost immediate and can be managed and updated easily. It requires being consistent while also being adaptable.
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Managing Your Paid Media Budget Like a Performance Marketing Pro
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This is the second post in our new content series, Meta With Metadata. For the Metadata team, that means testing new channels like our DEMAND community and email marketing. But I want to go deeper and look at more tactical ways you can manage your budget. What’s a budget group? That’s what makes budget groups so great.
How We Automate Paid Social Media Campaigns Using Metadata
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MAY 8, 2023
This is the first post in our new content series, Meta With Metadata. What do Bigfoot, aliens, and stress-free B2B marketers have in common? I love what I do, but I’d be lying if I said my to-do list doesn’t stare me down the same way Fluffy looked at Harry Potter. They don’t exist. I know you have, too.
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Using Web Personalization to Create Better Buying Experiences
Metadata
AUGUST 6, 2023
The benefits of Metadata’s web personalization product If you’ve used Metadata before—or scrolled through our website—you understand what’s core to its DNA: Make every marketing dollar work harder. In essence, it explains how they can use Metadata to personalize their web experience.
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Ana Marturet: Why I Joined Metadata
Metadata
MARCH 16, 2021
Why did I join Metadata? I actually wrote this article twice: The first version included the common reasons why any B2B Marketer would want to join Metadata: learning new skills, getting to know really talented marketers, and enhancing a product that actually works and eases pain for B2B Marketing. email) What would you’ve answered?
How do HubSpot and Salesforce Work Together?
Sage Marketing
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Optionally, you can also sync the following standard objects: What HubSpot Adds to Salesforce Here’s a non-exhaustive list of how HubSpot’s Marketing Hub can amplify your marketing efforts when integrated with Salesforce: Email Marketing Marketing automation via HubSpot’s workflow tool. Unsubscribe management.
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Ana Marturet: Why I Joined Metadata
Metadata
MARCH 16, 2021
Why did I join Metadata? I actually wrote this article twice: The first version included the common reasons why any B2B Marketer would want to join Metadata: learning new skills, getting to know really talented marketers, and enhancing a product that actually works and eases pain for B2B Marketing. email) What would you’ve answered?
Metadata Named Leader in G2 Summer 2021 Grid Report for Account-Based Advertising
Metadata
JULY 12, 2021
Metadata Achieves Highest Overall Satisfaction Rating among all products in Account-Based Advertising. Metadata has consistently ranked high in the past three years of G2 Reports. Metadata’s #1 commitment is to client satisfaction and success is reflected by our loyal customers,” said Gil Allouche, CEO and founder, Metadata.
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Reaching the Peak of LinkedIn Ad ROI With Bizible
Adobe Experience Cloud Blog
JULY 22, 2021
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. Bizible is also a great example of “You get what you pay for”. The same is true in marketing.
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What to Do with Your Old Blog Posts
Moz
NOVEMBER 26, 2018
Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Now we have learned better, and many corporate blogs are less prolific and offer more value. Why bother addressing old blog posts?
Slow and steady content-creation wins the Google Search race
Biznology
JUNE 27, 2017
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. And, in DC, everyone buys the outfit before they hit the road running. But you don’t need do.
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Modern Marketer Guide: Building the B2B Marketing Dream Team
Metadata
OCTOBER 30, 2023
We’re not here to turn your world upside down, although we’re all used to our annual dose of “What just happened, and how does this impact my strategy?” But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.
Why We Decided To Go All-in on LinkedIn’s Conversation Ads: A Product Perspective
Metadata
MAY 11, 2021
And since experimentation of paid campaigns is part of Metadata’s core values, we put Conversation Ads to the test ourselves. It’s not just Metadata reaping the benefits of LinkedIn Conversation Ads either. At Metadata, we’ve been focusing hard on LinkedIn Conversation Ads for our customers. Book a demo with Metadata.
What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution
Parse.ly
JUNE 15, 2021
The thing is, for content teams, for folks writing articles and blog posts, the page where the conversion happened (measured with Last Touch attribution), isn’t relevant. What would be more useful, customers told us, is the ability to pinpoint the specific post that “pushed someone over the edge” to purchase or subscribe.
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7 Ways to Amplify the Visibility of Your Small Business with Local SEO
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JUNE 1, 2023
Do you know what one of the most effective methods for achieving this is? What’s more interesting is that 78% of mobile searches for local businesses resulted in an offline purchase. 7 Ways to Amplify Your Visibility with Local SEO: Now that you know what local SEO is and how this local SEO guide can help you boost your business.
The Remote Work Experiment: How Are Employees Faring?
Content4Demand
JULY 28, 2020
And it’s not all what they expected. Microsoft studied things like work-life balance and collaboration by comparing email, calendar and IM metadata with pre-pandemic metadata and asking employees to share their thoughts and feelings. Talk to the Manager. No More 9 to 5. Planning for the Next New Normal.
How to leverage intent and engagement in the buying cycle
Martech
JANUARY 11, 2022
It can come from product reviews, message boards, blog comments, case studies, general news articles and more. How to manage customer experience disconnects in your marketing campaigns. And we can use metadata that comes from these signals.”. Marketers can collect buyer intent data from each place they interact with customers.
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Sheena Miles: Why I Joined Metadata
Metadata
MARCH 31, 2021
My Journey Before Metadata: I always knew that I wanted to live in Europe, but I wasn’t sure how to get there. For nine long years I worked for T-Mobile as a Regional Marketing Manager–a position that allowed me both time and money to do things I loved. I needed to see what other challenges I could tackle!
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Software Review: BigID for Privacy Data Discovery
Customer Experience Matrix
AUGUST 27, 2020
If you want to see what happens when marketers are not involved, just check out the customer-hostile consent notices and privacy policies on most Web sites. To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Marketers may be heavily involved here but more as system users than system managers.
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3 Tools For Managing a Killer Multi-Author Blog
Convince & Convert
JANUARY 8, 2012
Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years. and Jay Baer). Your Goal. Contributor Plan.
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4 Compelling Reasons to Invest in Content for Your Brand
ClearVoice
DECEMBER 21, 2021
It’s the process of optimizing your brand’s content to the intent of searchers, including metadata, on-page keyword optimizations, page structure, and even image optimizations for visually-impaired web users. The degree to which you engage readers is what makes website visitors want to learn more or flee. Low word count.
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Why G2 Reviews Are More Important Than Analyst Reports
Metadata
JULY 20, 2021
Metadata is once again in G2’s latest reports in the leader quadrant and continues to be #1 in customer satisfaction! We recently announced Metadata’s return as a Leader in G2’s Summer 2021 Grid© Report for Account-Based Advertising, receiving the highest overall satisfaction rating among all products in the category.
How To Evaluate an Online Video Platform
Vidyard
MARCH 5, 2021
You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Identify What You Need from an Online Video Platform 2.1.1 What to Include in a Requirements Document 4. Are you looking to help marketing with video management and data collection?
How to Use AI for SEO (Effectively)
SmartBug Media
SEPTEMBER 12, 2023
Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. AI for SEO 101 What is AI for SEO, anyway? What are the best AI for SEO tools—and how do I use them? AI for SEO: Dos and Don’ts Here’s our team’s take on what to do (and what not to do) with AI for SEO.
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How To Create Webinars That Live Longer and Convert Faster
Metadata
AUGUST 24, 2021
Ahrefs and HotJar follow a similar framework to prioritize their blog content. Once you find that intersection between the content your target audience wants and what you’re uniquely qualified to deliver, the next steps get easier. Tell your guests in the promos what they can expect. Tyler Durden gets rebranding.
3 Tools For Managing a Killer Multi-Author Blog
Convince & Convert
JANUARY 8, 2012
Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years. and Jay Baer). Your Goal. Contributor Plan.
Work Management 114
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Why You Need to Focus on Discoverability Rather Than Awareness
Vision Edge Marketing
OCTOBER 6, 2020
What are the implications to Marketing if discoverability is the starting point? A buyer or group of buyers, no matter what the purchase, starts with the need to solve a problem or take advantage of an opportunity. Links and metadata impact your discoverability as do usage and mentions. Here’s why. It’s All About the Ease.
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Eight best ways to use AI in martech in 2020
ClickZ
JULY 2, 2020
Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. Martech has paved the way for what’s called predictive analytics , which can show marketers what may happen in future campaigns. Send subscribers your latest blog posts and content through an RSS feed.
Marketing AI 142
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10 Client-Centric Terms to Win Business (and Others to Leave Behind)
ClearVoice
APRIL 23, 2019
The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. What was the client or project, what was their goal, how did you strategize and act in order to meet that goal, and what was the brag-worthy result? Case study. White paper. Stakeholders.
How To Create Webinars That Live Longer and Convert Faster
Metadata
AUGUST 16, 2021
Ahrefs and HotJar follow a similar framework to prioritize their blog content. Once you find that intersection between the content your target audience wants and what you’re uniquely qualified to deliver, the next steps get easier. Tell your guests in the promos what they can expect. Tyler Durden gets rebranding.
13 Things NOT to Do on Facebook
Hubspot
MARCH 30, 2021
Here's what not to do. JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. Ignoring comments and interactions is like saying to your customers, "I don't care what you have to say." How often should you post?
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