ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “He’s first-generation Jamaican. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Why would anyone give you an email address? Who ranks ?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Registration/Ticket Sales. Event Mentions.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Underwhelming blog post performance is not attributed to wrong ideas. 10 Keyword Considerations For Better Blogging.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

APRIL 12, 2021

It comes with a price tag, which varies depending on the channel. Partner emails. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers. For every one dollar spent on email marketing and SEO , your ROI is $40 and $22.24, respectively.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Blogging is one of the best ways to show up for your audience consistently. Publish Quality Content Consistently.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Salesforce Marketing Cloud

JUNE 9, 2022

Email Marketing —Drive greater campaign click-through rates, reengage inactive subscribers, and grow your subscriber base with an enterprise email solution. Marketing Analytics —Explore the data that drives revenue and inspires customers’ behaviors. With this tag, discovering and skilling up on marketing content is seamless.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. Best of all, email marketing is affordable. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. Determine if assets like blog posts are converting. Track the success of efforts such as guest blogs.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

ClearVoice

AUGUST 14, 2023

Today, AI can help do the same thing at scale by: Tagging and tracking the content clients engage with. Using predictive analytics to learn what products customers need. Engaging with customers at preferred touchpoints like email or text. This includes creating blog articles on financial topics relevant to a target audience.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. How to find UTM tag data in Google Analytics.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Guest blogging. In your inbox.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Valasys

MARCH 11, 2024

Leveraging Digital Marketing Tools With the right tools, you can automate tasks, gain insights into your audience, and optimize your marketing efforts: SEO and Analytics Tools like Google Analytics and Moz offer insights into your shop’s performance and help identify areas for improvement.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Scoop.it

JULY 7, 2020

One great post on a blog leads to another great post on the same blog. One of my favorite “start here” blog pages is the one from Orbit Media. One of the main reasons they were able to build such an easy-to-navigate list of their best blog posts is their effort to categorize every post they’ve published.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Scoop.it

APRIL 13, 2023

The Analytics tab of your YouTube channel gives tons of info about the audience: Here, you’ll find quantitative insights on their behavior (view counts, average watch time, interaction rates) as well as valuable data on their demographics (age, gender, devices they use to watch your videos, etc.).

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

BOP Design

MAY 20, 2021

Additionally, all leads should be attributed to the marketing channel that got them to the website, whether it’s organic search, Google Ads, remarketing, email marketing, referrals, etc. Additionally, if image names are optimized with keywords and alt tags, they provide better descriptions and can rank in image searches.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Optimize content for users and search engines: Use relevant keywords naturally throughout your content in meta tags, title tags, and meta descriptions. Make sure your blog includes high-quality backlinks.

Paid Content 62

Paid Content PPC Traffic SEO 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? Have you ever added code to your website to track Google Analytics ? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Send subscribers your latest blog posts and content through an RSS feed.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Content Marketing Institute

NOVEMBER 30, 2017

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. By “content framework,” I mean the way your team thinks about your whole collection of content at the highest level, including the metadata used to categorize and otherwise tag content. Click To Tweet.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78