Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. And in this post, we’re sharing everything you need to know to get started. Image Source: Gitnux Blog Imagine you’re at a networking event. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit.

Conversion 204

Conversion Top of Funnel Content Lead Nurturing 204

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Short-form content such as short videos and slide presentations. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Vidyard

JULY 24, 2020

Whether that’s due to cost concerns, scheduling issues, time restraints, or even travel restrictions and social distancing orders, it means you need to get creative to get the footage you need to make your video. How Do I Record Online Video Interviews? Determine the Purpose of Your Video 3.2 What Are Remote Interview Videos?

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Biznology

MAY 17, 2018

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Hubspot

SEPTEMBER 28, 2020

To help managers build solid idea-generation techniques -- even from home -- here are a few steps HubSpot employees on the blog, acquisition team, and DI&B team take when coordinating remote brainstorms. When you're on a video call, some cues can be harder to notice. How to Run a Virtual Brainstorm. Give your team a headstart.

Work Management 101

Work Management Hubspot Tips Planning 101

Heinz Marketing

JANUARY 14, 2021

Video reigns supreme in the remote, digital era. In recent research with Drift, we discovered that video conferencing and pre-recorded videos were being used more since the start of 2020 to reach, sell to, and serve buyers. Live streams also became popular. Live streams also became popular. Delivering value to prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Help Your Remote Sales Team Shine.

Training 141

Training Top of Funnel Resources Work Management 141

Sage Marketing

OCTOBER 17, 2023

Marketing with HubSpot while Selling with Salesforce If your organization is already deeply rooted in Salesforce and your sales team is accustomed to its user experience, transitioning to a different system may pose challenges. Video hosting and management. Ad management (Google Ads, Facebook Ads, LinkedIn Ads).

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

SocialPilot

FEBRUARY 26, 2024

The ultimate transition of this job-seeking platform into your professional portfolio can be seen with the evolution of LinkedIn algorithm over time. Recent studies show that the organic reach of your post among your connections is only 1%. LinkedIn has seen a 40% increase in people viewing posts sharing expertise and advice.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

ClickZ

AUGUST 24, 2020

Post-purchase consumers go back into the landscape. But often when this landscape is represented in a more visual way (adapted transit maps and periodic tables spring to mind) I question how practical these visualizations are. Example touchpoints: Online ads – display, social media, video. Radio – ads, features.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Contently

APRIL 26, 2016

A post about the making of “I’d Like to Buy the World a Coke,” for instance, generated 200,000 views in four days due to intrigue tied to the Mad Men season finale. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. Instagram offers impressive ad targeting.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Magisto

SEPTEMBER 11, 2020

No matter what kind of video you’re planning to create, we strongly recommend adding text to it. Whether it’s a video tutorial, a travel video, or a fun clip for social media – there are plenty of reasons why you should add text to your video, and we’ll dive into that here. How to Use Text Animations.

Paid Search Agency 98

Paid Search Agency Video Marketing Ads Social Media 98

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Envy

JANUARY 22, 2019

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming ; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. After all, if our search ads work that way, shouldn’t content work that way too? For instance, we’ll offer free content resources each week on a blue bar across the top of our blog.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Magisto

JULY 14, 2020

Which is why we have added over 100+ new templates to our library over at Magisto.com/templates. Now, it is easier than ever to create videos for any occasion. Templates are ready-made video creatives. Styles are what add style and flair to your videos with beautiful graphics and transitions. Swapping the style.

Template 69

Template Marketing AI Guidelines Social Media 69

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

DECEMBER 7, 2018

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious. Multi-Purpose Video Themes.

Video Marketing 95

Video Marketing Best Practices Youtube Display 95

Webbiquity

FEBRUARY 21, 2019

Guest post by Stephen Lindsay. Enhancing your booth with technology like touch screens, game, video walls , augmented or virtual reality (AR/VR) can be an incredibly engaging way to attract and retain interest at an exhibition. The technology needs to fulfill a goal or objective rather than just adding expense and complexity.

Work Management 202

Work Management Trade Show Paid Search Agency Marketing Management 202

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. Seize the opportunity to engage with your audience by crafting impeccable posts tailored to these special occasions. Everyone will be doing it, even your competitors, when it comes to holiday posting. It’s not that easy, though.

Social Media 95

Social Media Media Planning Social Marketing 95

SpotMe Blog

JULY 25, 2021

Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Tips to Transition Your Events from Virtual to Hybrid. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Jump to: What Are Hybrid Events? Why Hybrid Events Matter.

Examples 111

Examples Enterprise Management Work Management Conference 111

Magisto

JULY 14, 2020

Read on to learn more about the new ways we’re using styles to inspire you to tell your story and express yourself with video. Styles are what add flair and finesse to your videos with beautiful graphics and transitions. We are launching with 40+ styles that will help define the mood, and the look and feel of your video.

Guidelines 52

Guidelines Tagging Video Marketing Creativity 52

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media. Demos or Tutorials.

Video Marketing 100

Video Marketing Budget Programs Paid Search Agency Opt-out 100

Brightedge

FEBRUARY 16, 2021

Google announced that there would be an impending interstitial penalty for intrusive ads on websites. Interstitials are ads that appear when a person lands on a page on your site and a full screen ad appears before the user goes where they're intended to go. How do sites use these interstitial ads? What are interstitials?

Google 120

Google Branding Brand Identity Banners 120

Marketing Insider Group

MAY 11, 2020

Advertising, even with today’s sophisticated digital ads, can create overexposure. On the contrary, advertising, even digital ads, leads to overexposure and saturation. Isn’t it just throwing up a blog every now and then? To do this, they created a video, “Empathy: The Human Connection to Patient Care.”

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. What used to work from email, advertising, blogs, and social media doesn’t anymore. Post-Rollout Evaluation : After implementing the tools, do a regular check-in.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Top Rank Marketing

APRIL 10, 2024

It signifies the number of visitors reaching your site through search results or direct clicks, without interacting with a paid ad. Understanding this metric helps you measure your ad spend efficiency and the resonation of your campaign with the right audience. Now, algorithms are less likely to promote posts that link off site.

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SmarkLabs

JUNE 13, 2022

Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution. Paid Media. Email Promotion. HubSpot is also scalable.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Scoop.it

AUGUST 31, 2021

Here they go: 1) Transitional Words. The #1 instrument to help here is transitional words. Transitional words serve to engage readers and encourage them to keep on examining your content. Why not consider them when writing and make your marketing content even more effective and convertible? 2) Power Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Vidyard

AUGUST 14, 2020

Accessibility is important for many reasons, especially when it comes to video. It enables people of all abilities to connect with and enjoy video experiences. How Do You Make Videos Accessible? Video Captions 1.1.1 What Are the Benefits of Video Captions? Video Captions for SEO 1.2 Video Transcripts 1.2.1

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

ClearVoice

APRIL 2, 2021

For example, the <video> tag becomes <amp-video> in AMP HTML. If you have a WordPress website, there’s even an official AMP plugin that makes the transition very easy. If you do not use WordPress, the AMP website has many thorough, clear guides and tutorials that walk you through the transition.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Vidyard

FEBRUARY 24, 2020

Or so grateful that Vidyard’s CEO Michael Litt, Community Engagement Program Manager Laura Galbraith, and I were asked to join the tour, and I (as the Video Production Manager) to make a documentary about the experience. I also had a higher quality Sony A7III which could shoot up to 4k video. They connect us as people.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Navigate the Channel

AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. The post The Next Big Trend for Building Products Marketing appeared first on ER Marketing.

Trends 65

Trends Ad Building Product Planning 65

Moz

DECEMBER 26, 2019

Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Video Transcription. They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. Hey, Moz fans. Download your audio file.

Keywords 65

Keywords Advertising Benchmark SERP Webinar Metrics 65

Stevens & Tate

JUNE 14, 2021

Because many people have transitioned to work-at-home, there’s a good chance that they will remain there. Online users are constantly bombarded with ads wherever they go, which means that if they go to a site that feels like it’s trying too hard to sell something to them, they will leave. Add Video Content.

Marketing Websites 69

Marketing Websites Marketing & Strategy Best Practices Top of Funnel 69

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74