Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

DECEMBER 31, 2015

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A 88 marketers you should follow on Twitter.

Twitter 164

Twitter Peer-to-peer Marketing Management Social Media 164

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? What gave them the leg up?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s preposterous even to suggest such things. Here are five reasons why.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 107

Social Media Advertisements Advertising Tools 107

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Hubspot

NOVEMBER 30, 2020

A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. A great way to share more about your background is to have a prepared document, like a professional bio. Let's dive in. Don't start from scratch.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Take influencer marketing for example. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Salesforce Marketing Cloud

FEBRUARY 21, 2023

They answer countless questions in the community and on social media, write helpful blogs, lead Trailblazer Community Groups , submit presentation ideas, share best practices, and much, much more! Who are Salesforce MVPs? Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Who are Salesforce MVPs?

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Marketing Insider Group

JULY 31, 2012

Do not read this blog post. In fact, don’t read any blog posts. Blogs are a waste of time. People who write blogs have too much time on their hands, have nothing unique to say and probably do not have a job. You will not learn anything from this blog or anyone else’s blog. Those are the data!”

Peer-to-peer 100

Peer-to-peer Search Engine Marketing Mobile Marketing Social Networks 100

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. In short, it's a modern approach to relationship building.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Sword and the Script | B2B

SEPTEMBER 12, 2023

Particularly in the US, a lot of social media users don’t like Elon Musk and the changes he’s made to Twitter. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. I'm a millennial. Every audience is different.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. IG followers,” wrote comedy editor Megh Wright on Twitter. “If The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem. It’s a start?”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. A Catalyst for Change, Real Change.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Optinmonster

JULY 20, 2021

Peer reviews. Blog testimonials/reviews. You can add them to your website, embed them in blog posts, reshare them on social media, and much more. Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding.

Peer-to-peer 137

Peer-to-peer Companies Cable Startups 137

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. You work hard, create great campaigns, put your message out there and then you can’t see its real impact. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Liveintent

NOVEMBER 29, 2022

With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. Comments on the News. ” About Salesforce AppExchange. .”

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Pam Didner

SEPTEMBER 8, 2021

The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. So, you need to be ready, but how? Hard skills. These include: Communication. Leadership. Personality.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. Guest post by Ann Smarty. Unfortunately, few types of content do.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. See who is commenting on a discussion and ask them to contribute to a blog post you are putting together around the topic. It happens to the best of us. Namely, answering their questions. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. Pre-event prep: networking begins early.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

EveryoneSocial

JANUARY 7, 2020

Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. And it works well for many B2C brands.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Marketing Insider Group

APRIL 14, 2011

Last week, Ingrid Abboud aka “G riddy&# ( @nittyGriddyBlog ) posed a question to her blog readers: what is your blog posting schedule? OK, so my blog is the B2B Marketing Insider. “Not another marketing blog!&# Sometimes, I get inspired by the great work of my peers. I write when I want to!&#

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Paid Search Agency 100