KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Convince & Convert

DECEMBER 31, 2015

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A 88 marketers you should follow on Twitter.

Twitter 163

Twitter Peer-to-peer Marketing Management Social Media 163

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

JULY 7, 2020

Not only will you gain unexpected insights, but you will also expand your breadth of communications options. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? But now—we need workarounds. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. These out of room decisions impact equity, involvement, and balance – all critical aspects of good company culture.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. See who is commenting on a discussion and ask them to contribute to a blog post you are putting together around the topic. It happens to the best of us. Namely, answering their questions. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. People around the world rely on our customer relationship management (CRM) platform to keep their businesses running.

Design 97

Design Peer-to-peer Work Management Ethics 97

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. How do industrial companies benefit from a community forum? See chart).

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Salesforce Marketing Cloud

OCTOBER 14, 2021

During Salesforce events, we invite inspiring Trailblazers to share how they’re “doing well and doing good” in their careers, companies, and communities. The Trailblazer Community already loved the iconic black Trailblazer hoodie, so a few creative minds decided to add some shine and surprise Zac with the first-ever Golden Hoodie.

Peer-to-peer 95

Peer-to-peer Communities User-Generated Content Course 95

Marketing Insider Group

MARCH 19, 2013

You can find Sandra on LinkedIn and Twitter @ sandraz. Use collaboration, connection and community: In marketing, the explosion of peer-to-peer marketing groups allows us to share new approaches and brainstorm, which helps to illuminate a path forward. What is agile marketing? Tell me about yourself? I love to create.

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Samantha: Linkedin | Twitter. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Social selling works best when you actively share content to social networks and engage with communities online. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Thank you Chairman Walden, Ranking Member Pallone, and the committee, for the opportunity to speak on behalf of Twitter to the American people. It's tech news: explained. Unriddled: The Tech News You Need. jack (@jack).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Exo B2B

AUGUST 11, 2021

The best known and cited ad nauseam is obviously CMI’s “B2B Content Marketing: Benchmarks, Budgets, and Trends” Like many of its peers, it surveys marketers on uses and practices every year. In second at CMI, we find email at 87% and in third, we have amalgamated websites and blogs for up to 86%. Comparaisons.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Equality . Gun Control.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Kapost

NOVEMBER 9, 2016

Essentially, we are looking for the watering holes they frequent most—are they active in certain digital communities or are they using a particular network to engage with their peers? Are they highly engaged on Twitter? Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain.

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119

ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. Well, those same speakers almost always have websites and blogs. The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. Click To Tweet. Cheap (and free!)

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing Trends 100

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications. What UGC is all about. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. .” “Waste of time.” ” “It’ll never happen.” Well, it won’t be. This enables Google+ posts to spread across Google’s two million site strong Display Network.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post to Twitter. Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. Blogs can act as the â??glueâ?? Slideshare.net (beta). Slidecasts.

Education 100

Education DMCA Wiki Peer-to-peer 100

Customer Experience Matrix

MARCH 24, 2016

And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. To encourage input from the larger community, I’m posting it publicly on this blog. To encourage input from the larger community, I’m posting it publicly on this blog. You’re welcome.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100