markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. Is Your Only Legacy a LinkedIn Profile? So, start today.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Martech

MARCH 8, 2024

Keeping up with the latest AI tools is nearly impossible as sites such as There’s an AI for that currently houses over 12,000 new AI apps. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Partner with them to author content on your site or speak on stage at industry events. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Backlinks are the number one off-page SEO factor for Google, and as discussed above, Google tends to rank a site higher if it has a greater number of backlinks.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

WriteSpark

AUGUST 12, 2008

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Conference 120

Conference PR Public Relations Copywriting 120

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. For an example of contributing content, check out this Launch blog that was also featured in MarketingProfs.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Biznology

MAY 30, 2017

From a thousand seats to ten-thousand, from one site of ten-thousand seats to ten sites, to a hundred. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. ” The best are empowered to improvise and adapt.

Planning 186

Planning PR Cold Calling Webcast 186

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Outgrow

MARCH 17, 2022

In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. .

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. The editorial site also announced its 2024 Chief Growth Officer Award finalists as a testament to the emerging attention the role is receiving in the C-suite. The CGO mission Why a CGO?

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

APRIL 3, 2018

Well, you first need to build out any sites you already have, including all your companies, foundations and boards. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

ClearVoice

JUNE 22, 2021

Helps you build “link juice” by linking to relevant, high-quality sites in your content. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. What are quality links anyway? Is it OK to ask for a backlink?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback? You can now reach your potential customers directly with your PR. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Content Standard

JANUARY 11, 2017

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. They depend less on expensive PR agencies to uncover dwindling opportunities to reach potential audiences.

PR 40

PR Brand Identity Branding Press 40

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78