Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful. Link rot.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

Derackshan is credited with starting the blogging revolution in Iran and is called the father of Persian blogging. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection.

Trending Sources

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building? Create a link-building plan.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Frequency of blog posts.

The 15 Best Special-Purpose SEO Tools

Webbiquity

This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. Showcase reviews: StoreYa Blog, Express Writers.

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Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

Contently

To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking. If visitors get enough value out of your site to click on other links, your bounce rate will drop significantly.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

Demystifying Deep Linking in Your App

grow - Practical Marketing Solutions

Recently both Facebook and Google have released SDKs (software development kits) allowing app developers to naturally integrate deep link sharing. So marketers, go talk to your developers today about deep linking and integrating App Invites within your product.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Blog Networks Many webmasters were using blog networks as a way to achieve high rankings in the search engines. A blog network is a system that people pay to be a part of. Once an individual is a member, he can write short articles and include a link back to his own site within the article.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. Inbound links back to your website play an important role in achieving your inbound marketing goals. I would know -- I worked very hard to earn inbound links for a long time. What Is Link Building?

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages.

4 SEO Link-Building Changes You Need to Know

Vertical Response

Willy-nilly link-building is no longer effective Back when people were first trying to determine the best way to draw traffic to their sites, they’d try to rack up as many links as possible. You also want to make sure your links are highly relevant to your industry.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. There is a rumor going around inferring that brand mentions count as SEO-friendly links and, in turn, validate the significance PR plays in SEO performance.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building?

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15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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12 Simple Ways to Build Links Through Events

KoMarketing Associates

Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. So instead, here are 12 simple ways to build links through events: Pre-Show. Even better, they’ll include the link to your site: 2. Live Blog.

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Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. Blog/forum comments.

Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Links of course have tremendous value in regards to search and SEO.

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What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be?

The Missing Link in B2B Demand Generation

ANNUITAS

Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. But the economics of blogging don’t work the same way any more.

Lead your customers to your best online content: here’s how

Biznology

Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy. Get an external linking strategy.

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10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This could be from a keyword search , a link from an external site or a link in an email.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? What is the state of the art in company blogging? What are the best company blogs today?

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What Is an Inbound Link? [FAQs]

Hubspot

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? All are important to have, but the most sought-after are usually inbound links.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

You want your blog to be just that kind of place. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? Broken links. What will your blog readers remember?

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. Broken links. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. What made my blog finally “tip?”

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. But he breaks every “blogging rule” there is to break, and breaks even the ones that don’t exist yet.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material.

Monetizing blog comments: Why your blog is economic gold

grow - Practical Marketing Solutions

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. I also want to say that Chris has been a pioneer in almost every aspect of blogging. Dear Chris Brogan blog reader: Come to comment on my blog.

July Social Media News: Snapchat Links, Instagram Photo Replies & More

Hubspot

1) Snapchat adds links to posts. One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages.