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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Google Review Count: 345.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Google+ Guides and Tips.

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Trending Sources

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account).

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog , but here are a few ideas that helped me in the early stages.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Blogging

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

These include tools for blog commenting, direct mail automation, website hosting, language translation, link shortening, password management, mileage tracking, and website performance monitoring, among other functions. Blog Commenting. Google Review Count: 245. URL Identifier.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content. Social media.

The 15 Best Special-Purpose SEO Tools

Webbiquity

1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290.

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Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. Guest Blogging.

How to set up Google authorship by using rel=”author”

Biznology

One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm.

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Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging

Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.

An Overview of the Major Google Algorithm Updates of 2014

Hubspot

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014.

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How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords.

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently.

11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.

Fall In Love With Google’s Social Search Functionality

EMagine B2B Blog

As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social.

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox.

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You’re doing a terrible job with search and social

Biznology

The initial conversation generally almost always reveals that the client feels victimized by Google. There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? shortened URL. shortened URL, you often can find who shared the link.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. SEO Blog Daily Canonical

Inside the Mysterious World of Dark Social

Act-On

Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social.

How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]

Hubspot

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. SEO Social Media

5 Goals for B2B Brands to Measure in Google Analytics

KEO Marketing

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take.

How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent.

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent

If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. Search engines like Google want to give searchers the very best results for their queries. URL if possible.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Here is the five step outline we use when setting up a guest blogging initiative.

Remember LinkedIn for social media marketing

Biznology

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Blogging?

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process.