The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Google Review Count: 345.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Google+ Guides and Tips.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.
Here’s Why Infographics Outperform Blog Posts
NOVEMBER 21, 2016
Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. for a blog post.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines?
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Google Review Count: 46,500. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account).
Five proven ways to get more people to read your blog
grow - Practical Marketing Solutions
OCTOBER 21, 2013
Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog , but here are a few ideas that helped me in the early stages.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.
Blogging for SEO: How to Write Blogs that Rank on Page One
DECEMBER 22, 2016
Did you know that the search result in #1 position on Google gets 33% of search traffic ? We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Blogging
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp.
12 Benefits of Blogging for B2B Marketers
B2B Marketing Traction
MARCH 27, 2012
Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content. Social media.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?
How to set up Google authorship by using rel=”author”
OCTOBER 29, 2012
One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging
An Overview of the Major Google Algorithm Updates of 2014
DECEMBER 19, 2014
Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014.
Back to Basics: 6 Quick Social Media Marketing Tips
JUNE 13, 2013
by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.
Everything You Should Know to Prepare For Google+ in 2014
NOVEMBER 8, 2013
Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently.
11 Easy Social Media Tips and Tricks
DECEMBER 10, 2013
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.
How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. SEO Blog Daily Canonical
Fall In Love With Google’s Social Search Functionality
EMagine B2B Blog
FEBRUARY 4, 2015
As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social.
How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
APRIL 25, 2017
Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. Guest Blogging.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox.
You’re doing a terrible job with search and social
JANUARY 13, 2015
The initial conversation generally almost always reveals that the client feels victimized by Google. There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%.
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? shortened URL. shortened URL, you often can find who shared the link.
Inside the Mysterious World of Dark Social
JULY 7, 2016
Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social.
5 Goals for B2B Brands to Measure in Google Analytics
DECEMBER 23, 2015
There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take.
How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
MARCH 6, 2014
Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. SEO Social Media
Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY You need to make sure that you’re clear to Google that what you’re doing is promoting and not gaming. Infomercials and commercials have become smart.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. Search engines like Google want to give searchers the very best results for their queries. URL if possible.