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Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

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The Top Sources and Trends in B2B Website Traffic

Webbiquity

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring. People were just done with the whole thing.

Traffic 252
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50+ profitable online course ideas you can launch in 2021 (and how to find your ideal course topic)

ConvertKit

Jump ahead< Profitable online courses for 2021. How to generate ideas for your course. Time to build your online course. Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging…. Profitable online courses ideas for 2021. Let’s jump in! DIY van life.

Course 115
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. That’s certainly not always the case, of course. So, this recruiting firm is good at networking: online and in the real world. This is a very successful company.

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12 Killer Ideas for How to Market Your Online Course

Optinmonster

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. 12 techniques for marketing your course.

Course 95
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Effective B2B blog: who will be the most human?

Exo B2B

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your blog’s loading speed. Who are your personas?

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Marketer of The Month Podcast- EPISODE 184: Surfing the Data Wave: Samsung’s Head of Advanced Network Research Yue Wang on Telecom Trends

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Yue Wang :: AI native networks. Yue Wang : Five.