Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. To encourage input from the larger community, I’m posting it publicly on this blog. You’re welcome.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Digital Marketing World Forum

FEBRUARY 5, 2020

There are many reasons to attend digital marketing conferences that unite marketing people. Considering this hardship, it is a great idea to attend digital marketing conferences whenever you can. But, before getting there, let’s talk about what are digital marketing conferences. What are digital marketing conferences?

Paid Search Agency 52

Paid Search Agency Conference Advertising Agencies Ad Agencies 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo.

Product 216

Product Paid Search Agency Advertising Agencies Press 216

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Hinge Marketing

JUNE 11, 2024

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. Some attend conferences. And in most cases, this means LinkedIn.

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KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. In these cases, it’s critical to get the details right.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Kaon

SEPTEMBER 18, 2015

Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

MAY 26, 2020

The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences.

Conference 182

Conference Case Studies Practices Trends 182

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

WriteSpark

AUGUST 12, 2008

Case Studies. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference 120

Conference PR Public Relations Copywriting 120

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! “How?”

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

WriteSpark

NOVEMBER 11, 2008

Case Studies. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. November 11, 2008 in Case Studies | Permalink. WriteSpark Blog Feeds.

Conference 120

Conference Copywriting Copyright Case Study 120

Marketing Insider Group

JANUARY 25, 2021

SEO optimization is not solely for blogging or website pages. In most cases, B2B companies are attempting to attract buyers from across the country or globe. We’re all comfortable with video conference meetings, and they deliver the same experience. Case studies will illustrate the challenge, solution, and results.

Paid Search Agency 336

Paid Search Agency Advertising Agencies Ad Agencies SEO 336

Brandpoint

APRIL 13, 2023

Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Also, instead of referencing static graphics, consider embedding video snippets into the blog to expand on topics. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SalesIntel

JUNE 5, 2024

Conferences and Networking Events: Attending industry-specific events, conferences, seminars, or workshops can be an excellent way to meet CFOs and other executives in a more relaxed setting. A 2023 study by Datarails found that 61% of CFOs heavily on reviews and word-of-mouth recommendations in their purchase decisions.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Another Important Pivot: Blogging .

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 106

Buying Cycle Intent Buy Intent Signal 106

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Brandpoint

MARCH 31, 2020

It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. Case Study: Deluxe Treasury Management.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Salesforce Marketing Cloud

MAY 18, 2023

Take some time to review their website (especially their blog), their social media accounts, and any news articles about them to see what pain points they’re dealing with. That’s why you need testimonials and case studies that speak to the value of your product and how it solves your prospect’s pain points.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Exo B2B

FEBRUARY 22, 2018

Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. It’s also a strong website and blog for their regularly renewed content.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

NetLine

MAY 20, 2024

Andrew’s case study resonated with all in attendance, with his big takeaway being to focus on quality over quantity. Perhaps the strongest bit of information NetLine shared during the entirety of the conference came during this session. Also, a few of us worked out with Andrew the next morning and the man is a beast.)

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Hinge Marketing

OCTOBER 22, 2020

Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. How effective are your blogs?

Top of Funnel 129

Top of Funnel Product B2B Thought Leadership B2B 129

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. As companies start to produce more webinars and virtual conferences , I put together a list of essential pointers that’ll help you put on the best show possible. I spent a few minutes researching branded podcasts just in case.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Block time for studying specific newsletters. Dig in deeply. No, there’s more to it.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Printed collateral like one-pagers, case studies, and eBooks are good educational elements to send with branded items like socks, YETI mugs, or coffee grounds.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99