Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.
Optinmonster
OCTOBER 31, 2023
They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.
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Lake B2B
OCTOBER 7, 2022
According to a Smart Insights report, emails have an average click-through rate of 3.57%. And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.
Litmus
NOVEMBER 13, 2020
Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%.
Optinmonster
MARCH 13, 2023
Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. The more newsletter subscribers you get, the greater your potential revenue. What Is an Email Newsletter Signup? Let’s get started!
ClearVoice
MAY 12, 2022
You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.
Scoop.it
JANUARY 10, 2023
Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.
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