Remove Blog Remove Click Rate Remove Newsletter Remove Open Rate
article thumbnail

Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script | B2B

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

article thumbnail

Ask our experts: Other than open rates, what should creators focus on to measure success?

ConvertKit

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. My favorite though, are replies.

Open Rate 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsletter Tips From Ann Handley… Validated!

Litmus

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%.

article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. Interest in a specific product (if applicable) is excellent.

ROI 170
article thumbnail

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates. Pop-ups for newsletter subscription. Segment your subscribers.

article thumbnail

How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

article thumbnail

8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Chances are, your email subscribers liked the subject line, and it enticed them to open your email.