Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Digital marketers are constantly looking for ways to create unique content. Get your readers want to take the time to absorb your blog. What should my blogging strategy be?

Lead Ranking 85

Lead Ranking Lead Scoring Tagging Keywords 85

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. Use case categories. GenAI use case categories. Each category includes multiple tools.

Marketing AI 122

Marketing AI Organization Tools Generation 122

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Image credit: cottonbro on Pexels. Final Thoughts.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece.

Practices 151

Practices Generation Best Practices Content 151

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Heinz Marketing

DECEMBER 21, 2023

The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. These taxonomies are organized into parent-child relationships with each parent having one or more child categories. We have an example to illustrate later in the blog. We needed to simplify and prioritize!

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Webbiquity

JUNE 17, 2021

Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

Paid Search Agency 194

Paid Search Agency Branding Brand Identity Companies 194

Conversica

SEPTEMBER 1, 2020

I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale— raised $20 million in a Series D funding round led by our friends at Hollyport Capital. This might be surprising to some.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. Winners were chosen in all four of the categories of AI including Reactive Machines, Limited Memory, Theory of Mind, and Self-Awareness. “As

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. If they’re not already aware of your specific offering, they are at least aware of the category. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Vision Edge Marketing

APRIL 9, 2024

Fader, a professor of Marketing at the Wharton School of the University of Pennsylvania, defines customer-centricity as “a strategy to align a company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their long-term financial value to the firm.”

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. Initially, ChatGPT-3.5

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Conversica

OCTOBER 2, 2019

Below we will examine what high-performing organizations are doing to optimize the customer lifecycle, the digital approach as it currently stands, and what technology can be adopted to improve digital outreach. This includes mapping the customer journey per relevant customer profiles, personas and categories.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

Conversica

SEPTEMBER 30, 2021

People are familiar with common examples such as chatbots, voice-activated assistants, and marketing automation tools. Conversational Intelligence , for example, has been around for a while but was only recently acknowledged as its own category. There are several primary types of Conversational AI on the market.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Conversica

SEPTEMBER 1, 2020

I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale— raised $20 million in a Series D funding round led by our friends at Hollyport Capital. This might be surprising to some.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Most (14 of 18) categories tracked by the Index saw monthly price drops.

Price 98

Price Pricing eCommerce Newsletter 98

LeadSquared

DECEMBER 11, 2018

Digital marketing and online visibility tool SEMrush has come out with a great opportunity for content marketers across India to showcase their expertise in the industry. It’s called the SEMrush India Big Blogging Contest. The contest will receive entries from the best agencies, bloggers and marketers across India.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Lead 87

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52