The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Take your bloggers and social media influencers to lunch

Biznology

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ? Comment on their blogs in meaningful ways. Connect with them on LinkedIn.

Trending Sources

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Blogging’s hard.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Blog this on Blogger. Share this on LinkedIn.

Why aren’t you already cross-posting on LinkedIn?

Biznology

Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!).

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Remember the days of 300-word blog posts?

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Blogging?

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. I’d love to know – send me an email or connect with me on LinkedIN.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. And then there’s LinkedIn. LinkedIn members are primed for reading business-related content.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. Michele Linn was the first guest blogger.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

Are you looking for a way to get more people to share your blog posts? . For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

A brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course! This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. Overall, the blog layout is a bit out-dated and tired.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. Hopefully Mark’s insights and advice will convince you that blogging is worth it and can be interesting, even for professional services firms!

Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]

Vertical Response

Content Marketing Manager at LinkedIn. He’s also a blogger and photographer for Rock ‘N Roll Cocktail. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. ©

The economics behind Copyblogger’s decision to end blog comments

grow - Practical Marketing Solutions

The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Why is it necessary to have a conversation on a blog, too?

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Fulfill your resolution to blog in 11 steps

Biznology

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blogger.

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. I must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Create and/or join groups in LinkedIn.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn!

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog , but here are a few ideas that helped me in the early stages.

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Write out the first 25 blog posts headlines you think you would like to compose. How often should I blog? That’s blog post number four.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. If it exists, there is a blog about it (Rule 34 variant–if it exists, there is porn of it!).

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. Who Blogs? They spend on average more than 10 hours a week blogging. That is why blogs matter.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

How I discovered my blogging voice by becoming somebody else

grow - Practical Marketing Solutions

I found my voice as a blogger by borrowing someone else’s. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. And what teenager wants to know about Mom’s online dating blog, for goodness sake?

7 Ways to Create More Interesting Content for Your Blog

Act-On

And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Here are a few ideas: Check out LinkedIn groups. Blogging is all about relationships.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. Of course that usually means LinkedIn.

What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. How To Add +1 Button to Blogger – A guide from Blogger.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level.

How I Easily Got 25% More Views on My LinkedIn Profile

Hubspot

Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,

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Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.