The B2B Research Blog

B2B market research – 10 unique features

The B2B Research Blog

In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Is B2B market research really that different from B2C? Well in a nutshell, yes.

It’s official – in B2B, content is king

The B2B Research Blog

Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%). Blog posts are felt to be the single most effective format to drive web traffic. It’s official. Content is king. The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Last year less than half (43%) held this opinion.

Trending Sources

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

Despite clear SEO and brand positioning benefits, only one half (51%) include blogging in their activity mix. B2B social media; is it a case of the Emperor’s New Clothes?

It’s all about the lead

The B2B Research Blog

I’ve shared these below, but if you’d like the full report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your email address so we know where to send the report). Marketing still plays second fiddle to sales in B2B organisations. .

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The secrets of employee motivation

The B2B Research Blog

In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). Subscribe to our blog to receive a complimentary copy – simply click here. To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking.

B2B content marketing research

The B2B Research Blog

Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works.

Why is B2B market research the poor cousin?

The B2B Research Blog

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each side of the coin meets a different need and requires a different skill set.

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Report: The Ambitious SME

The B2B Research Blog

So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew Dalglish’s exploration here ). SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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The Cobbler’s Shoes

The B2B Research Blog

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why research agencies should carry out research for their own benefit as well as clients’ …. Ever heard the saying that ‘the cobbler’s children have no shoes’? The cobbler is so focused on everyone else’s shoes that he doesn’t think to use his expertise for the benefit of his own family. Research agencies are a bit like that.

B2B content marketing research

The B2B Research Blog

Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

Financial benchmarks for B2B Marketing agencies

The B2B Research Blog

We’re giving away copies to the first 50 new subscribers to this blog. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. Get your copy here - subscribe. Highlights.

Business-to-business (B2B) pricing strategy research – part 1

The B2B Research Blog

There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear). When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in.

Big list of B2B blogs

The B2B Research Blog

The chaps at Proteus B2B Marketing have compiled a list of B2B sales and marketing blogs. Stuff we like B2B blogs354 of of them to be exact and well worth a browse to cherry pick the best. The list can be found here – [link].

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. And if you haven’t subscribed to my blog, now would be a perfect time!

Stop blogging until you do these five things

grow - Practical Marketing Solutions

I just found this awesome blog on social media measurement. This dude is probably thinking, “I’ve been blogging for three years and nobody is subscribing. This seems so simple, so logical, and yet I see SO MANY blogs ignoring the basics of good blog management.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

Nobody reading your blog? 10 reasons to persist!

grow - Practical Marketing Solutions

If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy Born to Blog , the number one book on blogging in the world.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

10 Maxims of Successful Blogging

grow - Practical Marketing Solutions

I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be?

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog!

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. But the economics of blogging don’t work the same way any more.

The future of blogging and online publishing

grow - Practical Marketing Solutions

A lot of people out there are saying blogging is dead. When reading is dead … then blogging will be dead. Starting your social media strategy with a blog used to be a safe bet. A lot of people out there are saying blogging is dead.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? What is the state of the art in company blogging? What are the best company blogs today?

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10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. Since those early days I have had more than 65,000 comments on the blog.

8 ways blog writing is unique

grow - Practical Marketing Solutions

There are many great writers who have unsuccessful blogs. Here are eight ways that blog writing differs from how you might write in school or at work. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS.

What is the ideal blogging frequency for your business?

grow - Practical Marketing Solutions

Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? What is the ideal blogging frequency?

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. But he breaks every “blogging rule” there is to break, and breaks even the ones that don’t exist yet.

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

The majority of B2B companies are blogging. We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. Achieving maximum blog ROI starts with engaging content. Blog registrations.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Need help with your blog?

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

You want your blog to be just that kind of place. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? What will your blog readers remember?

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

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