The B2B Research Blog

3 tips when deploying a B2B Marketing Automation platform

The B2B Research Blog

There are five key ingredients for B2B marketing success (see the full blog post here ): Have a clear strategic vision. Carefully craft a detailed plan of attack. Keep messaging clear and consistent, and support it with high-quality content. Invest considerable time and effort into sales and marketing alignment. Put the right human and physical infrastructure in place. Central to that latter point is the adoption of marketing technology, especially automation.

B2B market research – 10 unique features

The B2B Research Blog

In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Is B2B market research really that different from B2C? Well in a nutshell, yes.

Trending Sources

It’s official – in B2B, content is king

The B2B Research Blog

Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%). Blog posts are felt to be the single most effective format to drive web traffic. It’s official. Content is king. The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Last year less than half (43%) held this opinion.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

Despite clear SEO and brand positioning benefits, only one half (51%) include blogging in their activity mix. B2B social media; is it a case of the Emperor’s New Clothes?

It’s all about the lead

The B2B Research Blog

I’ve shared these below, but if you’d like the full report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your email address so we know where to send the report). Marketing still plays second fiddle to sales in B2B organisations. .

SME marketing channel preferences revealed

The B2B Research Blog

58 per cent of SMEs report that blogging is not at all effective in engaging them; 67 per cent say the same of tweeting. Take blogs. Four channels – telemarketing, tweeting, blogging and SMS – are seen as ineffective across the board. There are 1.3 million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4

SME 65

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). Subscribe to our blog to receive a complimentary copy – simply click here. To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking.

B2B content marketing research

The B2B Research Blog

Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works.

Why is B2B market research the poor cousin?

The B2B Research Blog

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each side of the coin meets a different need and requires a different skill set.

B2C 28

Report: The Ambitious SME

The B2B Research Blog

So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew Dalglish’s exploration here ). SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

SME 30

The Cobbler’s Shoes

The B2B Research Blog

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why research agencies should carry out research for their own benefit as well as clients’ …. Ever heard the saying that ‘the cobbler’s children have no shoes’? The cobbler is so focused on everyone else’s shoes that he doesn’t think to use his expertise for the benefit of his own family. Research agencies are a bit like that.

B2B content marketing research

The B2B Research Blog

Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

Financial benchmarks for B2B Marketing agencies

The B2B Research Blog

We’re giving away copies to the first 50 new subscribers to this blog. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. Get your copy here - subscribe. Highlights.

Business-to-business (B2B) pricing strategy research – part 1

The B2B Research Blog

There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear). When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in.

Big list of B2B blogs

The B2B Research Blog

The chaps at Proteus B2B Marketing have compiled a list of B2B sales and marketing blogs. Stuff we like B2B blogs354 of of them to be exact and well worth a browse to cherry pick the best. The list can be found here – [link].

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

Opt-in 155

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. And if you haven’t subscribed to my blog, now would be a perfect time!

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

The majority of B2B companies are blogging. We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. Achieving maximum blog ROI starts with engaging content. Blog registrations.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

Top B2B Marketing Blogs: Key Ingredients

ViewPoint

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs

Spot 133

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog!

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog?

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Need help with your blog?

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post. B2B Online Marketing Blog

SEO 58

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

Press 118

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective?

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.

6 Tips for Encouraging Your Team to Blog

Webbiquity

However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Guest post by Jill Phillips.

Tips 98

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Class 80