eMarketing Strategist

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Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.”

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.”

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. What blogs and publications they read. If you haven’t already, sign up for the eMarketing Strategist blog feed.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. I recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. They are different mechanisms to demonstrate your expertise, make the case for why potential clients should hire you and where you start to build relationships by inviting visitors to sign up for your newsletter, subscribe to your blog feed or download a free report. What blogs and publications they read.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. Your Blog “Radio”.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. Your Blog “Radio”.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. Your Blog “Radio”.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. Your Blog “Radio”.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.”

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.”

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file.

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition. Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions.

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition. Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions.

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?”

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?”

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

Although naming files and organizing them are closely related topics, I’ve written 2 blog posts to make the topic easier to digest. In this blog post, I focus on how to name files so you can find the one you want. It happened again last week. A client contacted me in a panic.

Free Blogging eBooks

eMarketing Strategist

Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. Blog Profits Blue Print. Great for: People who want to make money blogging (and the rest of us). This 54 page ebook focuses on how to make money by writing and promoting your blog.

Should I Have a Blog?

eMarketing Strategist

I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

In my last blog post, I described how HARO works. In this blog post, I will show you some of the other ways to use HARO. And one of these days, I’m going to screw up my nerve and ask her if she would feature my SEO ebook on her blog. A marketing strategy I often recommend to folks is to figure out what experts your customers are paying attention to, read their blog and comment on them. The hard part of that strategy is discovering new blogs.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. I recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. I wrote this blog post because it never occurred to me that you could boost your rankings by ripping off customers. This was not my plan at all but I keep coming across stories I think we can learn a lot from.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

Although naming files and organizing them are closely related topics, I’ve written 2 blog posts to make the topic easier to digest. In this blog post, I focus on how to name files so you can find the one you want. In the next blog post, I’ll show you how to organize your folders so you can remember where you saved your well-named files. We’ll go into more detail about that in the next blog post on organizing folders. It happened again last week.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Part of why I draw this conclusion is because prior to writing this blog post, I searched out the rules for the contest and the rules have changed. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Part of why I draw this conclusion is because prior to writing this blog post, I searched out the rules for the contest and the rules have changed. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

On his blog, Peter Shankman assures us that HARO will remain a free service and that “We’ll have a kick-ass infrastructure, which will allow us to grow HARO better than ever before. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

By doing some data mining, I was able to collect a couple of good statistics, a bunch of blogs and some marketing ideas. Questions to ask as you mine blogs for data: - Can I follow them on Facebook, Twitter or YouTube? - Who follows them? According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly.”. Blogs with Readers: It’s not hard to find blogs. Read the blog for a while.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Will they adding blog posts? I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). I started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. It sucks to overspend on a project and not get what you expected.

My Two Cents on Twitter

eMarketing Strategist

I thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. I can’t take it anymore. I have to weigh in on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you.

How Much Is a Link Worth?

eMarketing Strategist

One link can be worth £100 if your most desirable key phrase is in the anchor text and the link is on a blog or website your target market reads with a page rank of 4 or more. Links on websites and blogs with a high page rank that include your anchor text and can be expected to drive traffic require a lot of research and leg work to get. A link can be worth £100 ($139) or it can be worth 1p (1¢).

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