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  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Blog] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Joshua Feinberg , Co-founder and Chief Inbound Marketing Officer at SP Home Run Inc. Blogging
  • MARKETRI  |  FRIDAY, JUNE 1, 2012
    [Blog] Our Top 10 Best Practices for Blogging
    Typically, blogging is the cornerstone of any content marketing plan that we develop for our clients. Blogging draws traffic to your Web site, demonstrates thought leadership, and gives you a great base of content to repurpose for other marketing tactics like newsletters, webinars, and videos. Blogging is one of the best and most cost efficient ways to generate and share your unique thought leadership. Blog posts are intended to be short and informal.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Blog] Business Blog Writing: Must You Write It Yourself?
    Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Visitors to your blog want to know more about you, your expertise, your talents and focus. And a good blog has fresh content at a minimum once or twice a week.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Blog] How to Transform Your Blog Content into Compelling Videos
    But we wondered if video content had a place on our blog as well. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether. Read on for our latest data about how content marketing is shifting and for a deep-dive into our first experiment turning blog posts into compelling video content. Can Blog and Video Work Together? Blog Post Views.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog] The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
    Whether it''s the first or the billionth blog post you''ve ever written, blogging can sometimes feel like you''re shouting in a crowded arena. If you''re looking to spruce up your blog posts and grow your reader base, keep on reading. The Secrets of a Killer Blog Posts: How to Get Your Reader''s Attention. What other tips do you have for writing top-notch blog posts? Blogging
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 17, 2012
    [Blog] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
    That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media. Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately. Thank you for reading the B2B Lead Roundtable Blog.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] Guest Blogging: How to Write a Compelling Email Offer
    Too busy to keep up with posting on your business blog? Guest blogging is wise but only if done appropriately. Next, they outline their guest blogging program, including what’s in it for me should I choose to participate: Our program allows for contribution of 1 piece of content per month to Chamber, and requires that we are able to share one piece of content through your site per month. It requires you have knowledge of their blog and their audience.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Blog] The 10 Best Marketing Action Blogs of 2016
    Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. From SEO, to customer lifetime value, to account-based marketing, here’s a list of the blogs that we think you should read in order to properly wrap up 2016 and get 2017 off to a rockin’ start. Check out this blog to learn how personalization is worth the investment, and how to go about getting started.
  • BASEONE  |  WEDNESDAY, JULY 9, 2014
    [Blog] To guest blog or not to guest blog?
    Is guest blogging and SEO still a match made in heaven
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blog] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them. Create blog content from these.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Blog] 8 Data-Driven Tips for Using Images in Blog Posts
    If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time? . To get more eyeballs on your blog, you''ll have to be more strategic than that -- and this blog post will help you get started with that strategy. Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts.
  • MODERN MARKETING  |  TUESDAY, APRIL 24, 2012
    [Blog] Introducing “The Blog Tree: UK Edition” [Infographic]
    The Blog Tree series of infographics embodies both of our philosophies. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK. With the help of our European PR firm (Hotwire PR), Edelman’s nifty BlogLevel influence “grader,” and the design chops of JESS3, we are able to provide you with an interactive guide to the most influential marketing-related blogs in the UK. The Blog Tree: UK Edition.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 10, 2015
    [Blog] How to Get More Leads from Your B2B Blog
    Why does your company have a blog? If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Fortunately, blogs can be really good at all that. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. For another perspective on blogs – from the readers’ point of view – here’s which content formats B2B buyers say they use the most.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] Why Your Blog Should be Your Top Social Media Tool
    YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON. Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or the Wall Street Journal. What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook, LinkedIn or Google+. In fact, I believe that a blog is the most important social media weapon in your arsenal. The bottom line: Start your blog today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Blog] The Bamboo Project Blog
    The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] Six great blogs for B2B Marketers
    While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B2B marketing. So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories to keep the gray matter humming. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blog] 3 Blog Optimization Experiments You Might Want to Embrace
    I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must constantly test and innovate to stay sharp and keep/grow your audience. Blogging
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 30, 2015
    [Blog] SEO Best Practices For Your Blog
    If so many other companies are blogging too, why should you invest time and resources in business blogging? Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. There are millions of bloggers around the world publishing new content every day.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Blog] 11 Pro Tips for Better Business Blogging
    View Comments LivingSocial Says It Will Overtake Groupon in January 2012 View Comments The Age of Mediocrity: Why Rebecca Black Is Everyone’s Fault [OPINION] View Comments 11 Pro Tips for Better Business Blogging March 24, 2011 by Scott Gerber View Comments email share email share Scott Gerber is a serial entrepreneur, syndicated columnist, public speaker and author of Never Get a “Real&# Job. Become an Industry Expert Use the blog to position yourself as an industry expert.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] The 3-Step Guide to Better Blogging
    Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time. That said, as blogs have become more common, the “blogging bar” has definitely been raised.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Blog] Tools that help generate blogging ideas
    Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”.
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Blog] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Blog] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better. A huge name on a standard quality blog post is better than an unknown name on a great quality post. Social Media Daily Blogging
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Blog] 5 Corporate B2B Blogs That You Should Copy
    The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? And remember when you looked through your tweets and saw that you pretty much exclusively share content from one blog? Other times, these crushes last a little longer -- like when you discover a blog you end up reading every day. In case you need some new blogging inspiration, check ''em out below.
  • MARKETING INSIDER GROUP  |  TUESDAY, JUNE 7, 2016
    [Blog] 70 Smart Tips to Instantly Boost Your Blog
    By Federica Auletta, Market Inspector Blogging has become a universal issue. With hundreds of millions of blogs, nowadays everyone can start one. However, many of these blogs remain inactive, condemned to oblivion, and most of them are simply ineffective and therefore invisible. The post 70 Smart Tips to Instantly Boost Your Blog appeared first on Marketing Insider Group.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Blog] Want More Blog Traffic? Focus on Growing Subscribers
    "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Blog] Blog to Book: The Secret Behind Expert Ebooks
    Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. And use your blog writing as a means to create ebook chapters.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 27, 2014
    [Blog] Write an Ebook: How Are Books and Blogs Alike?
    and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.
  • MARKETRI  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    It’s well-documented that sharing content on social media is the best way to build readership on your blog. There’s no doubt that social media has made blogging easy, right? General Blog Directories. Blog Directories catalogue thousands of blogs and make them searchable by topic and keywords. Oftentimes, they’ll also provide a brief description of the blog and its content. Blog Syndication Websites.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Blog] Add a blog and blogging to your New Year’s resolution
    Edelman recruited me because I blogged about Wal-Mart ; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz and this blog, Biznology , to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Blog] The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]
    Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. Luckily, you don't have to be a designer to create awesome graphics for your blog posts. Blogging Design DailyYou may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Blog] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You still have to string together sentences so your blog post is compelling, clear, and creative. About Blogs Content Marketing How to.Tips On Writing Better Attracting Clients blog content blog writing business blogging content marketing with blogs writing on the web
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 17, 2016
    [Blog] 5 Ways to Generate Leads with Your Blog Posts
    You have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread. You should also be using your blog posts, every single one of them, to get conversions that generate leads. The post 5 Ways to Generate Leads with Your Blog Posts appeared first on Marketing Insider Group. Demand Generation Blog posts
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 19, 2013
    [Blog] Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
    Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. It will let you see the PageRank of every blog you visit instantly.
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog] 7 Must-Read Content Marketing Blogs
    The post 7 Must-Read Content Marketing Blogs appeared first on Marketing Insider Group. By Austin Talbert Whether you’re a green rookie or a seasoned vet, the best strategy for staying sharp as a content marketer should not come as a surprise to you. After all, you are a member of a highly-engaged group of professional communicators. Read, read and read some more. And because this is content marketing we […].
  • AVITAGE  |  WEDNESDAY, JUNE 11, 2014
    [Blog] For Sales Blogging and Social Selling – Think Like a Publisher
    Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging. Here’s where the blogging premise is flawed: they shouldn’t have to create content.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Blog] 9 Best Tools to Help You Edit Blog Posts Better
    Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company. Your smartphone reminders app will let you capture those genius blog ideas before they’re gone. Death to Stock provide high quality blog-ready images for free in a monthly email. Once you finish a blog post, a proper editorial process is the most important thing. That blog post ain’t gonna write its first draft all by itself.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Blog] Fulfill your resolution to blog in 11 steps
    So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. 1) What is your agenda for starting a blog? What do you want out of your new commitment (or re-commitment) to blogging?
  • INFLUITIVE B2B  |  FRIDAY, MARCH 3, 2017
    [Blog] How Sujan Patel Writes Six Top-Ranking Blogs Every Week
    As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog] How to Get People to Read Your Entire Blog Post
    The bad news: People don’t read your whole blog post. When you look at the data, you might feel like all the time and money you spend on blogs is a glorious waste. Some people think that blogs should be really short. Blogging Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Blog] The State of Blogging [Infographic]
    Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites. Blogs rank high for trust, popularity and influence among consumers. Blogs are more influential. 38% blog about brands they love or hate.
  • EMEDIA  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog] Best of… B2B Marketing Blogs
    Learn about some helpful blogs that can add some lightbulb moments to your day. Homepage Lead Generation Blog Blog Post Data B2B ResourcesIn the world of B2B lead generation and marketing, there is always more to learn. Time spent throughout your hectic day to catch up on industry trends and the latest research is time well spent.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 19, 2012
    [Blog] Add a Blog to Jump Start Industrial Websites
    Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial MarketingIt is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] The Anatomy of an Optimized Blog Post [Infographic]
    You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. When you''re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that''ll help make it successful. Blogging Congrats!
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Blog] When Should You Start a New Business Blog?
    When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 10, 2017
    [Blog] 12 Lessons I’ve Learned From Writing 1,000 Blog Posts
    January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick. read more. Marketing Andrew M.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Blog] No Time for Blogging? Think Again!
    Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Why Blog Now? Start by asking yourself “why should I blog now?” Support your tradeshow efforts with blog posts leading up to them and after them. Feed your email newsletters with blog posts. The uses for a blog are endless!
  • BIZNOLOGY  |  TUESDAY, MARCH 19, 2013
    [Blog] You’ve gotta blog like there’s nobody watching
    Which is why, even though you may feel very exposed while under the spotlights of social media; therefore, you’ve gotta blog, tweet, Facebook, Tumbl, and Plus like there’s nobody watching while still understanding that you still shouldn’t share or do anything online that you wouldn’t do during a dinner party with your Vicar , Priest, Rabbi, Mum, Dad, Boss, Clients, Wife, and Kids in attendance. Top 9 ways to promote your blog (slideshare.net).
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Blog] Blogging with Personality and Tim Ferriss
    How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Blogging Naked: Personality Is Included.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 28, 2012
    [Blog] How to Blog: What Blog Categories Should I Create?
    A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Blog] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry. Here is the five step outline we use when setting up a guest blogging initiative.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Blog] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Follow their lead and watch your business grow through blogging!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Blog] Grab Blog Readers’ Attention with Animated Videos
    How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? But for whatever the reasons, as blog “readers,” we don’t seem to mind spending time watching for a minute or two when the message is delivered this way. If you can make your own (such as using SmartDraw charts), you can illustrate your solutions to your blog readers’ problems very specifically.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Blog] 26 Ways to Promote Your Blog Post
    You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Let’s assume you’re about average in terms of how long it takes you to write a blog post, and you finished your most recent post in 3-4 hours. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Blog] My Best Biznology Blog Posts of 2016
    If you bring it, they will post, share, tweet, and blog you! I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. If you post it will they come (to read your blog)? What content to blog for Google search success. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 9, 2011
    [Blog] How Readers Find Your Blog: A Diagram
    I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? As a matter of fact, it made me think of a blog post I did last year. Top 3 Excuses for Not Blogging: “I don’t have time to blog.&#. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Blog] Please Don’t Mistake Blog Writing for Book Writing
    Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Blog] How To Blog: Finding Your Blog Voice
    Identifying the voice of your blog can be tricky. What is the “voice” of a blog? Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. One example is Spin Sucks , a blog by PR firm Arment Dietrich.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. When writing blog content, you must keep your readers’ needs and expectations in mind. While the blog post content may appeal to all the audiences, the formality and tone used to introduce it will vary greatly.
  • B2B MEMES  |  TUESDAY, APRIL 10, 2012
    [Blog] Blog Comments: Chaos or Currency?
    I’m sure all this is true for high-traffic, commercial blogs. But I’m willing to bet that for the vast majority of blogs, the problems Johnson and others experience at mainstream, consumer oriented blogs like Animal simply don’t exist. One reason, of course, is that most blogs, like mine, alas, don’t get many comments to begin with (other than the spammy variety that Akismet so silently and effectively filters out). Is a Blog Just a Container?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Blog] Business Blogging: 4 Tips PLUS 1 Great Video on Creativity
    Business blogging can be frustrating for professionals. write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger. In this series of blog posts, I’ve been sharing my tips on the four stages of writing a great blog post.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Blog] Google Images: How to Add Great Images to Business Blogs
    Business blogs are better when they lead with a spectacular eye-catching image. So I wondered what images I could find for illustrating a blog post on how to write and post on a business blog. However, there were some great images for “infographics + blogging.” ” Here are some guidelines for adding great images and infographics to your business blog, to attract readers and get their attention.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 16, 2017
    [Blog] Blogging Or Vlogging – Which One Is Right for Your Brand?
    In case you haven’t heard, vlogging is the new blogging. The post Blogging Or Vlogging – Which One Is Right for Your Brand? Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term ‘video’ in a […]. appeared first on Marketing Insider Group. Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Blog] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    If so, here’s our pick of 4 content marketing blogs that offer not only valuable industry insight but also a unique style of writing that may teach you a thing or two: Copyblogger. This is my all-time favorite content marketing blog. The Overit blog is not only chock-full of content marketing insights on everything from brand voice to content strategy to blogging tips and tricks, it’s also straight up-funny. Content Marketing Search Engine Marketing Blog
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Blog] 30-Day Blog Challenge Tip #14: Make Blog Posts From FAQs
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Make a list of the most frequently asked questions and address the question with an answer as blog articles. ". Did you blog today?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. The post was widely misinterpreted to mean “stop doing guest blogging,” as even Matt acknowledged in a later addition to his original post: “I’m not trying to throw the baby out with the bath water. In short, guest blogging is not dead.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Blog] Live Blog: How to Make Collaboration Cook
    The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Community managers made it a point to emphasize the value of sharing, whether through blogs, forum posts or just bookmarks. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Blog] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Want to learn more about these compounding blog posts? Blogging Analytics Content Marketing Daily IGSS
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 19, 2012
    [Blog] Tips for Better Blog Outreach and Blog Marketing
    How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.
  • CHRIS KOCH  |  FRIDAY, MARCH 23, 2012
    [Blog] How to write blog posts from a white paper
    So this week I went back to the white paper writer and asked for a series of short blog posts based on the content in the white paper. Blogs need to take the tone down quite a bit from the formality of a white paper. But you need to try to make the blog post downright fun if possible. Good white papers challenge, too, but blog posts can (and should) get away with grabbing a bigger fistful of shirt collar.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Blog] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. Sometimes, the best blogs are those that don''t let bells and whistles detract from good content. Blogging
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Blog] Starting a New Blog?6 Things a Business Blog Must Have
    Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients.
  • KAON  |  TUESDAY, DECEMBER 26, 2017
    [Blog] Top 5 Blog Posts of 2017
    In that vein, let’s look at the most popular posts on this blog from the past year. #5: We are as surprised as you are that a press release made it to the second spot on our top five most popular blog posts of the year, but as the first smartphone equipped with both augmented reality and virtual reality technology, it set off a shift in adoption of and access to these technologies. #1:
  • HUBSPOT  |  SATURDAY, JANUARY 11, 2014
    [Blog] 30-Day Blog Challenge Tip #10: Keep a Blog Journal
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. If you have a random blog idea in your head, write it down! Did you blog today? Blogging
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Blog] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. So if you're looking to take it to the next level, here's what you should be doing with your business blog to get even more out of that seriously valuable asset. 12 Ways to Get More Out of Your Blog Without Actually Blogging.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. There are a number of reader services that curate content for you by pulling in blog posts from all over the web. 2) Follow Trade Show Blogs. Blogging
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Blog] How My Blog Homepage Redesign Increased Email Signups by 300%
    At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. One of my highest trafficked pages was my blog homepage: But the page was filled with distractions. On the right side of the blog in the sidebar. Originally, the copy read “I like you,” but I soon realized that was a bit strong for a first time visitor to the blog -- they don’t know me or even like me yet. Blogging A/B testing
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Blog] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. And at the center of that universe should be your blog. Extend the reach of your blog with social media sharing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] How to Validate Your Blog Post Topics: A 3-Step Process
    How to Validate Your Blog Post Topics: A 3-Step Process. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? What do you want viewers to do with your blog posts once they read it? What’s the best way to deliver this information -- a blog post, an infographic, or a video? Blog Comments: Does your blog have commenting enabled?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Blog] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    For more specific answers, let’s take a look at some of the top digital marketing blogs and highlight five lessons that will make your content more engaging: 1. Where a lot of digital marketing blogs focus on a specific niche, MarketingLand covers the gamut without sacrificing its position on most “Best Digital Marketing Blogs” lists. G ive readers a nudge with a question at the end of your blogs that directly asks for their opinions.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Blog] How to Use Excel to Run a Blog Content Analysis
    Have you ever poured your heart and soul into a blog post only to see it completely tank? Numbers like post views and leads generated from past blog articles can reveal a great deal about which topics are hot. To help you get started with analyzing the performance of your blog content, we've come up with a step-by-step guide. How to Use Excel to Run a Blog Content Analysis. This will export a list of all your blog posts. Blogging Analytics Daily Weekly
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 30, 2011
    [Blog] 7 Blog Writing Steps BEFORE You Check for Keywords
    This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. But not all blog posts are created equal. What''s the best content balance to help you grow your blog? Truthfully, you''re going to need to beef up your blog with the latter -- evergreen content. What Exactly Is Evergreen Blog Content Anyway? Blogging
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 22, 2011
    [Blog] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi. They followed the Content Grid with the highly successful Blog Tree and have just announced an update: the New Blog Tree. The New Blog Tree states “The internet is saturated. Launching a blog today is a bold move. The Inforgraphics Blog.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog] A Brief Timeline of the History of Blogging
    Welcome to the HubSpot Marketing Blog. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. We've found that there's quite a history behind blogs. Merriam Webster currently defines a blog as “a web site on which someone writes about personal opinions, activities, and experiences.” The Blogging Vernacular. The History of Blogging.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blog] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Blogging Daily
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Blog] Does Your Blog Post Answer These 4 Questions?
    This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. I wrote about that here: Educate Your Readers , about the four different learning styles of blog readers. How does this translate into blog writing for your business? How does this impact your blog writing? Anatomy of a Blog Post: A Writing Checklist.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Blog] Why I told a client to quit blogging: finding your “One Thing”
    Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. And in this case, it wasn’t blogging. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads?
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Blog] What the Future Holds for Business Blogging
    And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Content quality makes or breaks successful business blogs -- and credible businesses. Marketers reconsider the metrics their blog is measured by. Blogs get smart.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. But how do you get people to fall in love with your blog in the first place? I think a lot of it has to do with how your blog's designed.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Blog] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Blog] How to Write Blog Posts Faster – and Better
    So what’s the magic formula for how to write blog posts faster? One of the first things I do when I go to write a blog post is make sure I have myself set up to succeed. It may sound elementary, but you need to spend some time on your headline before you even begin to think about the blog post itself. Research shows 80% of readers never make it past a blog post’s headline. What’s your advice on how to write blog posts faster? B2B Online Marketing Blog
  • NUSPARK  |  FRIDAY, JANUARY 31, 2014
    [Blog] Guest Blogging; SEO; Matt Cutts. A Point of View
    Latest Developments in SEO: Uproar over Guest Blogging. Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. Because of this, Google has taken action against scaled guest blogging. .
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog] 8 Signs You're Writing an Advertorial, Not a Blog Post
    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Read on for 8 signs you’re writing an advertorial, not a blog post. 1) You’re a Blogging Cheerleader. Do you only have something to say on the company blog when there’s a new product to promote or to cheer on what makes your company the best? Blog articles shouldn’t have a bias because of money or gifts. Blogging
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Blog] We Completely Redesigned the HubSpot Blog. Here's Why.
    If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. A little over a year ago, we redesigned the blog''s homepage. Prior to that redesign , our blog homepage was essentially just a listing page of the few most recent posts on the Marketing Blog, and it received less than 5% of the blog''s total monthly visits.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 16, 2017
    [Blog] 8 Ways to Increase Traffic to Your Business Blog
    The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […].
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Blog] The Complete Guide to Updating and Republishing Outdated Blog Content
    So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. If you''ve been blogging for a while, I''m willing to bet you''ve got some old, stale content lurking in the shadows of your blog. That stuff is buried deep in the depths of your blog, and no one is going to see it anyway. Blogging advanced
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Blog] How to Write a Blog Post: A Simple Formula to Follow
    According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. million people blogging, yet we have to stay original. Here are 10 steps that can get you on the write path to blogging like a pro. The topic, in this case, is probably "blog content."
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] The Bamboo Project Blog
    The Bamboo Project Blog. You can: Take a picture (or several) and upload them to Flickr or to your blog. Write about your hometown in your blog. They are: For the most comments on a wide range of blogs (not just the â??topâ?? I thought about this while reading Brad Neubergs little gem of a blog post on Creating a Personal Research Agenda. As I create items online--wikis for a training, handouts, blog posts I want to share, Slideshare presentations, etc.--I
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