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SmartBrief - Marketing
FEBRUARY 26, 2024
Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.
Launch Marketing
NOVEMBER 2, 2022
Whether your B2B emails are designed to perfection or you are on the search for a bit more guidance, we have you covered with these B2B email design best practices and tactics for more effective B2B email marketing. Distributes Information Effectively: The way an email is designed determines how effectively information is spread.
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Search Engine Journal
OCTOBER 4, 2022
The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal. Scale your content to new heights by investing in a great content marketing platform. Here are our top picks.
Prospectr
MARCH 2, 2017
Check out these best practices to eliminate the stumbling and get there fast: 1. The post 5 Best Practices for Effective Lead Scoring appeared first on Prospectr Predictable Revenue. Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
The Point
JULY 13, 2022
However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. Use User-Generated Content One of the best ways to reach your target audience is through your audience members themselves. Traditional marketing starts with the product.
Advertiser: ZoomInfo
However, it's not efficient or cost-effective to be in the active recruitment mode all the time. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. It's important to also invest in building a passive candidate pipeline.
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One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. In such a complex environment, how can loyalty marketing help?
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Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue. Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it. Intent signal data can go a long way toward shortening sales cycles and closing more deals.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
In this webinar you will learn how to: Determine who your best leads are. Develop the best communication methods. Use your time effectively. Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. Turn a lead into a prospect.
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