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  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Best] A Helping Hand and Then Some For the Data Driven CMO
    ” Perhaps this is best illustrated by the recent acquisition of consultancy Merkle by agency powerhouse, Dentsu Aegis, this past August. According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.”
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Best] The Importance of Marketing Benchmarks
    Creates organizational best practices. And when these results are presented back, they are often done so as generic survey results; which makes it hard to know where you land compared to best in class. This information is also being paired with best practices so you can adjust your plans based on what has worked for others immediately. The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 20, 2015
    [Best] Unwrapping a Brand Storytelling Journey
    His film Boyhood , which won a Golden Globe for Best Motion Picture, followed the life of a boy as he grew up—both in real life and in the screenplay. ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Brands know this, and they’ve turned to one of the best environments to depict this: sports. Everyone loves the romanticism of a journey.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Best] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Take a look at your individual top converting pages compared to some landing page best practices and your worst converting pages. Compare the page elements of your best pages to your worst ones to see if you can come up with any best practices specific to your business. For example, if you're a plumber, you might have a number of ebooks and webinars on different topics such as helpful plumbing tools, biggest plumbing mistakes, best products for unclogging drains, etc.
  • MODERN MARKETING  |  TUESDAY, JUNE 27, 2017
    [Best] 60% of CMOs Value Brand Experience For Creating Ongoing Relationships
    Every marketer the world over is fully cognizant of the need for the best possible experience each time, every time with their brand. Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Best] Why Marketers Should Invest in Visual Content Creation
    Explaining what those parts are in a status update would be, frankly, boring, and not the best use of the medium. They've asked customers to upload photos of them enjoying their Dunkin' Donuts on Facebook and Instagram, and are then featuring the best ones on both sites. And you know the best part about increasing your use of visual content? The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.'
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Best] How to Get to Inbox Zero in Gmail, Once and for All
    The best part? One of the best parts about special stars (as opposed to labels) is that you don't need to click into an email or follow multiple steps to mark it with a special star. Recently, someone sent me a blog post that helped them get to inbox zero -- for good. "It It takes about 15 minutes to set up, but might change how you work with email forever," claimed the post's author, Andreas Klinger. I could hardly wait to try it out. I couldn't be more pleased with the results.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 17, 2011
    [Best] Improve Sales Performance with 3 “Art of Sales Management” Functions
    Ideal deployment puts the best rep with the best prospect at the best time. While Mary may not be the best rep, she is the best rep for this prospect. Monitoring and Managing Ideally, a manager helps reps prioritize time so the best opportunities get disproportionately more time. This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    This might mean breaking the chain of command, but your team members who sell to customers and resolve their issues will know best what the customer really wants. By Kiki Schirr, {grow} Contributing Columnist. Your brand’s reputation can seem like its most important asset–or its greatest liability. A good reputation can be destroyed by a single incident, or by a trail of customer disappointment.
  • ACT-ON  |  TUESDAY, MARCH 15, 2016
    [Best] Using Customer Contact Data to Tell Better Marketing Stories
    Whatever story arc ends up being the best fit for your targets and channels, be sure that you end up with something compelling and highly targeted. If the stories are true, there was a day – long ago – when marketing with your gut and creating general, positive experiences was enough to draw customers into your lead gen flows. When product sheets and face-to-face meetings closed deals. When direct mail could hook a head of marketing or sales or IT. True or not, we don’t live there anymore.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Best] How To Project SEO Content Marketing Goals & Performance
    This is for both the levels of social sharing across individual assets as well as the type of assets that perform the best overall. Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] What Sales & Marketing Can Learn From "Tommy Boy"
    In other words when it comes to content it is not always the content that required the most heavy lifting that performs the best. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Best] How To Decide Whether Marketo RCA Is Right For You
    Overall, knowing time to value and cost is best done by comparing Marketo RCA to a performance and attribution vendor. We’ve received feedback on these two areas and if you’re asking these questions it’s best to set up a demo or find an agency who has experience with setting up both Marketo RCA and solutions like Bizible. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 8, 2015
    [Best] The Future of B2B Marketing: Predictions from #FutureM15 Speakers
    He explains that, at best, these types of futuristic portrayals are intellectually dishonest and, at worst, they are insulting. This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. TODAY: 8:30AM #FutureM15 hosted by @HynesBeacon @FutureMBoston [link] pic.twitter.com/wxb1IfFodp.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Best] 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
    Based on my personal experiences and what I’ve learned from five years of leading a company that helps thought leaders create content, the best processes include these six steps: 1) Discover the thought leader’s passions and expertise. 2) Determine the best strategy to communicate that passion and expertise. Tailor the approach to how your thought leader best communicates and what saves everyone the most time.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    There are also some incredible calendar apps out there that let you do so much more than just view your events, and Tempo Smart Calendar is among the best. The best part about this app is how it intelligently pulls in important information from your inbox to make sure you are as organized as possible. But the best part is: You can quickly add the ingredients from any recipe to your grocery list with literally the tap of a button.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Best] How to Host an Instagram Takeover in 7 Easy Steps
    Influencers will draw their audience of followers to your Instagram with their endorsement of your brand, so they're the best fit if your primary goal is to increase brand awareness by growing followers. They're the best fit if your primary goal is to drive engagement on Instagram. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 30, 2017
    [Best] Artificial intelligence, real-life marketing
    BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Best] The Making of Vidyard’s New Website Product Tour Videos
    We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. These types of videos are best if kept around the two-minute mark so they’re easily digestible and memorable.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 8, 2017
    [Best] Double Duty: Why Hybrid Events Hook Millennials
    To them, the “next best thing” is not the latest smartphone but a night out with friends at a concert they can share on social media. The post Double Duty: Why Hybrid Events Hook Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 12, 2011
    [Best] Sales Intelligence at the Speed of Light
    The best way to increase sales effectiveness is to speed up the research process and then get regular updates on your prospects and the companies they work for. Focus on finding the best prospects. In an article, Forbes spoke with some leaders in sales and got insights on the sales process and what steps sales managers should take to increase their effectiveness on finding more deals and closing them faster.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Best] 5 Assumptions That Sabotage Your Marketing
    For example, the clothing company Gap featured the same logo for many years; it was what customers knew best. There are some things a marketer should never guess about – branding, logos, and even the colors that customers like best. Most people make dozens of assumptions each day. They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly.
  • KEO MARKETING  |  TUESDAY, JULY 19, 2016
    [Best] Key Traits of a Great Website Design Company
    So make sure your website design company has your company’s best interests in mind. As internet technology continues to advance, website design companies need to stay on top of techniques that keep visitors coming to the site. The more technology and the internet changes, the more you will want to work with a website design company that is up-to-date and can help you drive traffic to your site. Put simply, web design is more than making the site look attractive.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Best] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    But while obtaining your NPS is easy, knowing how best to use the information is anything but. Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Best] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    We need to track—as best we can through web analytics as well as our CRM systems—the progression made by all parties involved in the purchase process. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Best] 22 Noteworthy Content Marketing Guides and Tips
    It’s only after you have this foundational knowledge that you can determine your social strategy and approach for building your social media plan,” frequent best-of honoree Pam Moore offers a free audience analysis worksheet and suggests 10 key questions to ask when developing content plans, starting with questions to identify your audience and key pain points and concluding with the emotional reasons customers buy from you. Content marketing is a hot topic.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Best] Will the Era of Knee-Jerk Content Marketing Ever End?
    In the weeks after Handley’s keynote, as my coworkers and I manage a million projects with tight deadlines, I’ve been reconciling these two ideas—the one where an agile, best-possible-content-in-the-time-given philosophy takes precedent, and the other where my brain has justified a conscious, calculated, slow-down approach to all things marketing and there’s no coming back.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Best] How To Make Your Photos Look Authentic?
    Playing a modified game of whodunit is the best way to learn the nuances of your customers’ media consumption habits so that you can fit right in. Using real-world photos in marketing is the best way for brands to relate to their audiences. Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition. .
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Best] ‘The Night of the Gun’ Is Being Made Into a Mini-Series, but Every Young Writer Should Read the Book
    Carr was one of his generation’s best journalists and a personal inspiration to me and countless others. The Night of the Gun was perhaps the best thing he wrote. We can’t trust a mental transcript of what we did or what people said, which is why smartphone cameras and audio recorders should be our best friends. AMC just announced that The Night of the Gun , the memoir of late New York Times writer David Carr, will become a TV mini-series starring Bob Odenkirk.
  • MODERN MARKETING  |  TUESDAY, APRIL 22, 2014
    [Best] The What, How, and WOW Factor of Effective Conversion
    If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. Prior to joining Avid, Arpine was a journalist in post-Soviet Russia, a telemarketer and inside sales team leader for a global telecom company.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Best] What Content Marketing ROI and a Beach in Fiji Have in Common
    To learn more about how to optimize your content experience for lead generation, join us on Wednesday, June 25th for a joint webinar with Marketo and Uberflip: Why Content Marketing Automation is Your New Best Friend (With Benefits). What Content Marketing ROI and a Beach in Fiji Have in Common was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Hana Abaza Any marketer worth her salt is results driven.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 18, 2016
    [Best] Create Superior Content, Not More Content
    Figure out what your competition is not publishing, and provide the best thought leadership in that niche. Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Best] How the Right Marketing Automation Platform Saves You Time and Money
    Bluenose produces a lot of rich content that supports our users – customer success stories, weekly blog posts about best practices, and more. And sometimes there were several different ways to accomplish a task, so it was hard to remember what approach was best. TONY: What do you like best about the platform? Marketing Automation can be an incredible asset for your marketing team, but only if you’re using the platform that best suits your needs.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Best] Why Professional Photography Matters On Your Website
    The photography can be custom tailored to showcase your firm’s best attributes through real and authentic images. The options are endless and a professional photographer will know exactly how to take the best photos to highlight these attributes. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    Where are the additional data points that inform us more about what Type-2 Diabetes is, who it affects, why it might affect us, and what we should do to best prevent the disease? To learn how to tell your story supported by data and design best practices, download HubSpot''s new ebook, How to Use Data Visualization to Win Over Your Audience. What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Best] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    Attribution helps marketers make the best decisions possible by revealing which specific activities have generated revenue in the past. Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Best] 6 Account-Based Marketing Insights from #FlipMyFunnel
    6 Account-Based Marketing Insights from #FlipMyFunnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Account-Based Marketing Insights from #FlipMyFunnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 18, 2015
    [Best] 9 Emails Non-Profits Should Send to Attract and Maintain Donors [GUIDE]
    When you host a fundraising event, email is one of the best marketing tools you have. Every email is better with pictures, but the best images include people. Segmenting your list is the best way to go. You don’t want your audience to get tired of your emails, so it’s best to only send emails that are of interest to the recipient. Last year non-profits raised $324 billion through online fundraising.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Best] Consumer Brand SEO Pulse: 5.14.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! What’s next for Google and mobile? Can you possibly replace “not provided” keyword data? And what’s been going on within the SERPs? Find out in this week’s Pulse! “​’Mobilegeddon’ Proves Inconsistent for Non-Mobile-Friendly Sites”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Best] Is Your B2B Marketing Valuing C2B?
    When developing a new product, ask what features would be best to add, if it’s a later model of an additional product. We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    [Best] Five Digital Media Marketing Lessons in Sandy’s Eye
    One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” In the “best use of mobile technology” category, the state established an SMS system for those who lost homes – and therefore sample ballots. Image credit: Getty Images via @daylife. I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Best] Twitter Rolls Out Tweet Performance Analytics to All Users
    By exporting your data, you can sort and analyze which tweets are your best performers. Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Well folks, it looks like the day has finally come.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Best] How to Write a Creative Brief for Your Next Video Project (with Template)
    We’ve included a template for downloading at the end of this post that you can use or modify to make the creative brief that works best for you. Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Best] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    If you want the best B2B marketing news, there’s one place to go. Today it’s a one-stop-shop for the best of the best content about content marketing. There’s a headline copywriting formula called The 4 Cs that pretty well captures headline best-practices: C lear. Best of luck with your next Inbound.org masterpiece! . Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Best] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    All of your marketing communications, (think branding video, brochures and website), have to clearly capture what is different about your firm — and convey what makes you the best choice for your clients. We recommend using professional photography to give the best possible impression. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 28, 2013
    [Best] Top 10 Marketing Blog Posts of 2013 (So Far)
    And while there are lots of great tips on best email practices , sometimes it’s the little design mistakes that can send your email straight to “unsubscribe prison.” The extensive report, “ Strategies for Effective Wall Posts: A Timeline Analysis ” covers the best days and times to post on Facebook by industry, the type of content that resonates best with Facebook users, and posting strategies proven to increase interaction.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Best] 7 Common Mistakes That Make Clients Ignore Your Emails
    For some needs, it's not the best option. Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 28, 2014
    [Best] Interesting Infographics: The ABC’s of Landing Pages That Work
    What’s your best converting landing page and why? Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). In this week’s “Interesting Infographic”, Copyblogger has published the ABC’s (literally!) of landing pages that work. Are you ready for 26 pointers?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Best] 8 Types of Content to Help Engage Prospective Students
    This content can be focused on the top areas of study that your school needs to fill, or the areas for which you''re best known. The best way to show how it is to attend your college (or to take your online courses) is with student stories and testimonials. Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Best] What’s the killer app in B2B marketing? Face-to-face events
    Put the event to its best use—meaning a place to have efficient and productive interactions. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Best] 7 Customer Loyalty Programs That Actually Add Value
    This methodology is applicable on a much smaller scale, as long as you understand how individual customers experience your product or service and what would fit best for them. This minimalist approach works best for companies whose products or services are unlike any other. That doesn't necessarily mean that you offer the lowest price, or the best quality, or most convenience -- I’m talking about redefining a category. According to Inc. ,
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Best] Copywriting Lessons From Companies Doing It Right
    Whether it was a crazy vintage piece, a quote, or a behind-the-scenes photo, we have always worked hard to create the best and most compelling images, words, and content for our customers.”. Sadly, Heidi was all business despite my best efforts (fair, considering she was working on a Saturday night and may or may not be working out of a customer service center in a different country). The live reads are the best I’ve ever heard.
  • JACKIE WALTS  |  WEDNESDAY, JANUARY 6, 2016
    [Best] Lead scoring is not for wimps. But it’s worth it.
    Don’t get paralyzed trying to get it perfect at the beginning – make your best guess so you can start testing. Even the best lead scoring programs can fall apart if either sales or marketing starts to break rules. Good lead generation brings in leads. Better lead generation uses lead scoring so you can segment follow up. But it’s really tricky to do right. What is lead scoring? It’s assigning a point value to each lead that comes into your database based on the projected value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Best] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    The types of information you would place into each category may overlap, so you’ll need to decide which is the most appropriate header to choose: Style is best used for retail and leans more on the B2C side. You can create multiple different combinations of headers and values within the header but, since you don’t manually control which snippets show up, it’s best to limit the number of headers you use.
  • ACT-ON  |  FRIDAY, SEPTEMBER 2, 2016
    [Best] Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.
    Industry best practices have improved: Digital marketers know more than ever what’s expected of them and the legitimate companies will always adopt strategies and methods that possibly will allow them to win the battle of the inbox real estate. Best practices in double opt-in: Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers. Fair warning: rant ahead. I have been in the email marketing channel since 2003.
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Best] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    Plus, if you eat a lousy meal or no breakfast at all, you’ll be hungry all morning -- and it’s difficult to concentrate when you’re not feeling at your best. My colleague Lindsay Kolowich put together this infographic on the best foods to eat to keep you on your game. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Ever wish you could flip a switch to activate your motivation?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Best] How To Maintain Website Content Post Launch
    Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience. If your company is has a third party web firm, like emagine , an underwriter, or SEO service, consider using them as a sounding board and guide on best practices for writing and engaging audiences on the web.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Best] How to Transform Your Blog Content into Compelling Videos
    The best-performing blog post and YouTube video topic -- as well as the second best-performing Facebook video -- was the social media holiday calendar. The blog recap about the F8 conference achieved a smaller number of views, but the Facebook video was the best-performing in the entire experiment. Based on this experiment, news coverage and lifestyle content perform best on social media, while keyword-specific content performs better on the blog.
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Best] Consumer Brand SEO Pulse: 7.23.15
    Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. Top 5 Issues Wrecking Local SEO for Multi-Location Businesses”. One of your webpages could show up in a completely different spot in the SERPs in different locations.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Best] 15 Ways to Make Your Social Media Strategy a Complete Fail
    In best case scenarios, your social media strategy could stagnate. Failing to dedicate your social media strategy to the platforms which align best with your prospects’ interest can cripple your best laid plans for lead generation and content promotion. Practical Fix: If you don’t have the resources to add a dedicated social media manager, identify the channels which are yielding the best results for your business, and double-down on dominating those networks.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Best] Now is the time to fix your LinkedIn profile—here’s why
    If you’re not putting yourself forward in the best possible light, providing relevant details, and allowing potential new clients to get to know you before committing to a phone call, you’re putting yourself at a great disadvantage. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Best] My customers don’t use social media
    It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Best] 5 Fresh Ways to Improve Your Company Culture
    The best way to get things done is to be a great listener. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Company culture is something that is very close to me. I refer to myself as an HR-driven CEO, and I mean it. If someone at VaynerMedia is unhappy, it is entirely my fault. Period. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Best] How To Make Your Marketing Meme-tastic!
    Bold, white text at the top and bottom of the image states, “Some things are best kept inside” The meme response was posted roughly 15 hours after the question was asked. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Best] Hinge’s Fab Five: November 2013
    This monthly column will help you keep up with the best marketing articles on the web. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic. By Jeff Bullas.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Best] 3 Demand Generation Lessons Learned in 2015
    One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to meet new people and build long-term relationships with my clients’ marketing and sales teams. The personalities and styles are always different and sometimes, even the culture as we work with global companies.
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Best] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    But what’s clear is that the best way to get your data – and your analysis – is on your own terms. It’s the best of both worlds. We look forward to hearing your feedback , and to continuing to make our solutions the best they can be. Data has become marketing’s lifeblood. It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Individuals in the middle of your funnel are looking for more information, so the best thing you can do is give it to them. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 13, 2015
    [Best] Healthy Habits for the New Year: Part 1 – Exercise
    The best advice I have for exercise is it has to be convenient and fun! Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015. Americans decide to make a health conscious resolution every year and no it isn’t just because we are sick of Holiday cookies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Best] How to use Power Editor to Ignite your Facebook Marketing
    You have a new best friend with dark posts. You have a new best friend with dark posts. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? I mean, I do but I always post in English. I liked this. It made me feel special. I wanted to run out and buy some of their coffee. And I did! But the fact remained, I didn’t know how they figured this out.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Best] Customer-Centricity: The Age Of The Empowered Individual [Video]
    Here is [my best attempt at] the transcript of the brief (1:17) video: 000000 ;">There’s a lot of options out there. My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing. Jason talks about the upside of marketing and proves he is an optimist like me.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Best] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    During my 8 years with Apple corporate marketing, I had the opportunity to learn about branding and messaging from one of the best in the business. Then based on the analytics, we see what works best. We want to lower the barrier of communication so can engage on whatever way is best for our customer. Editor’s note: Richard M. Hoffman founded the R.M. Hoffman Company in 1959 by as a manufacturer’s representative specializing in clutches and brakes.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Best] How Do You Trigger Interest in Your Content? [Marketing Cast]
    The most important thing from a best practice perspective, David Meerman Scott says, is not talking about yourself and your product. Do you have any best practices for creating content that will trigger great interest in your target audience? You might be already convinced in the value of content creation for marketing purposes. But how do you go about creating the type of content that will trigger the most interest in your target audience?
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Best] What Walt Disney Knew About Failure
    He once said, “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”. by Heather Foeh | Tweet this Today’s post comes from Lenn Millbower , a professional speaker with 25 years experience inside Disney. He shares some of his firsthand perspective here. Walt Disney is remembered for his many successes – for Mickey Mouse, for Donald Duck, for Disneyland.
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [Best] A Crash Course in Storytelling for B2B Marketers
    It’s notoriously hard to track and measure, but it’s one of the best ways to sell and market anything. Which formats and platforms seem to work best? What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. If you had to simplify marketing down to its fundamental purpose, what would that be? Communication. There are plenty of ways to communicate.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 26, 2013
    [Best] Online community management is surrogacy
    Honestly, all of the best community managers love what they do. Is there a way you can best work the online and offline engagement dynamically back and forth? Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Best] Hacking Marketing: Rethinking Marketing Management in a Software World
    One of the best examples of how marketing can successfully borrow management concepts from the software community has been the adaptation of agile software development methods to agile marketing , so we start there… PART II: AGILITY , the largest part of the book, is a thorough guide to agile marketing. Hacking Marketing shares the best of what I know about how to make that happen.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Best] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Whether the story involves the intersecting lives of prison inmates or digital marketing best practices, the idea is to tell the story in a way that strikes a chord with the target audience. best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more. Want to know one of the things I love best about OITNB ? Most people look forward to summer because of the opportunity it brings to get outside.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Best] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    Well, you usually click on the first few results, because they answer your question the best, right? Prescriptive content like this, which bridges the gap between theory and execution, is way more valuable than general content that touts best practices but doesn't tell the reader how to do anything. There are some concepts that are best communicated in some of these forms, while the other content types should really be left for other subject matters.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Best] Perspective on the B2B Demand Generation Benchmark Survey Report
    Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity. Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Best] Introducing the Worst Buzzword Ever: #Crexecution
    It’s a middle ground for marketers, a way to actually get the best of both worlds. Never think you’re better than others, and that you know best. Find out who knows best and listen to them. Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex to execute properly.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Best] How To Be a B2B Marketer At Dreamforce 2016
    Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. Don’t miss out on opportunities crafted specifically for the roll you play in the business world. The B2B Marketing Champions Lounge.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 6, 2017
    [Best] Is Your B2B Content Boring Your Customers to Death?
    and if so, figure out the best way to create content around it. Industrial air conditioners: proper maintenance to ensure building upkeep and best environmental practices. With each type of paper you offer, match it to its best use and back it up with data and research. It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Best] These 7 Brands Take Personalized Marketing to a New Level
    If you’re in the business of personalizing curated items or recommendations for your customers, remember: The best part about it, for the user, is the resulting discovery of new things that we like -- whether it’s a book, a tool, or an article. Even with a great algorithm, they are, at best, very educated guesses as to what’s going to be applicable to your customers. When I sit down to write an article, I have a pretty standard routine.
  • MODERN MARKETING  |  MONDAY, JANUARY 5, 2015
    [Best] 5 Ways Marketing Can Help Sales Succeed
    Look at Data Together- Both Sales and Marketing have access to some great analytics and data, and sharing it is the best way to make that information work for everyone. Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best] A Simple Guide for an Effective Inbound Call Strategy
    ” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize that it’s not about what’s the best communication channel for your business, but what’s the best channel for your customers. Think critically about when calling would be best for customers -- and profitable for you -- so that you can optimize the phone and drive all voice interactions to your benefit.
  • MODERN MARKETING  |  FRIDAY, MAY 5, 2017
    [Best] Cross-Channel Marketing and How to Not Lose Sight of the Customer
    The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship with the customer can easily get lost. So how to avoid this? Let's explore how enterprise marketers are overcoming this challenge by: Understanding how marketers got into this mess in the first place. Evaluating the current “customer data platform” trend.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Best] 10 Businesses With Enviable Company Cultures
    For one, companies are working harder than ever to attract the best of the best talent. Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Best] What You Can Do When Traditional Sales Advice Fails
    Plus, focusing on why you’re the best can actually harden naysayers’ perspectives, instead of helping them see the light. Most often, you design your presentations to put your best foot forward. I’m not suggesting that you throw away your best sales presentations and start off by telling clients all the reasons you’re not the right choice for them. Use your best judgment to decide when it’s called for.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Best] Marketer’s Guide to Blending Search and Display
    This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues. The Best of Both Worlds. KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.”
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Best] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Given that the final phase of a content marketing campaign is measuring and reporting performance, proficiency with one of the best and most commonly used data analysis tools is a necessity. Though usually learned best through firsthand experience, seeking out advice from industry leaders is another useful way to build these in-demand talents. Do you have what it takes to succeed in today's modern marketing world?
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Best] Content Marketing for Higher Education
    Digital marketing is a complex field, but content marketing is really as simple as the name implies – It’s taking what your school does best and developing content around these strengths to cultivate interest in your ideal audience. I think the best way to describe the process is marketing content. Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Best] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2011
    [Best] How To Create Marketing That Doesn’t Suck
    Sacred cows make the best hamburger.” ~ Mark Twain (courtesy of Annuitas CEO Carlos Hidalgo recently in MarketingProfs ). Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Best] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Most people enjoy the views and peaks the best (and so do I—it’s where I take the best pictures), but what really keeps me motivated is the time I spend getting there. He said: “Constantly changing SEO best practices, fighting for page views and clicks—it’s not easy being a content marketer today. Since the company announced semantic search, its sole focus has been to surface the best possible results to its users based on their original queries.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Best] How ADHD Gave This Tech Founder a Creative Advantage
    The best creativity, the best campaigns, the best anything come from people who are able to channel their excess energy into their brains the right away. "Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do in a day, every single day.".
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Best] Conducting Brand Research: Whose Perspective Should You Get?
    However, sometimes, it’s best to learn from the mistakes of others. The best way to avoid hurting your online reputation is to get an objective picture of your brand through the eyes of your target audience, extracting what makes your firm different or unique, and then incorporating what you find into your brand positioning and messaging. Your current clients are best equipped to answer this question. In today’s business world, everyone is connected.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Best] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    I must admit I was skeptical that content marketing was the best way to overcome the noise. Email marketing has also been a great conversion channel for us -- in fact, it''s by far our best converting channel at more than 20%. When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 23, 2013
    [Best] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Of all the web designers I’ve worked with over the years, eMagine produced the best results and was the easiest to work with.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Best] 5 Myths of Social Media Marketing
    These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. Continuing your relationship with leads and prospects via social media helps to cinch sales by learning about the content that appeals to your best leads and then tailoring your efforts to their specific interests. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
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