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  • SNAPAPP  |  FRIDAY, OCTOBER 30, 2015
    [Best] B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content
    Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. Would you be able to resist walking by a booth advertising the opportunity to find out which famous CMO should be your new best friend? As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. How to Connect?
  • BIZNOLOGY  |  TUESDAY, JANUARY 8, 2013
    [Best] SocialOomph offers essential Twitter tools
    It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current. Top 10 Best Practices for Social Media (prnewswire.com). Best Twitter Apps to find what’s Trending on Twitter (webaroundme.blogspot.com). I was going to write about several tools but I think I will break it down.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Best] Sales Intelligence & Microsoft Dynamics – Convergence 2011
    The best reason to attend Convergence 2011 is to be in the Geekiest party of the year. InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Convergence is the premier Microsoft Dynamics event where you can experience first-hand how you can optimize your business and improve your bottom line. This event serves as the meeting point for the Microsoft Dynamics Customer and Partner business community.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Best] 9 Tips to Spot Amazing Article Writers
    When trying to find article writers, Google can be your best friend. Any writer worth hiring will do their level best to make their posts shareable. Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Best] How to Win More Proposals by Interviewing Your Prospects
    So let’s take a quick look at some of the reasons a project proposal might fail in the first place: You were one on a list of many , and the client was just looking for the best price. Best case scenario? Email isn’t the best place to make friends. I’ve been writing proposals for over a decade, and it’s probably fair to say that I loathed the entire process for the longest time. I worried that I was just “making it all up.”
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Best] Clickbait Can Hook Readers … But Is It Worth It?
    But this performance, according to Facebook’s research , is surface-level at best, as audiences would prefer to see a detailed and accurate description about the content they’re about to consume. It’s possible to have the best of both worlds – high click-through rates and strong user engagement. You read an intriguing headline; it has you on the edge of your seat, and “you’ll never believe what comes next!”
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Best] How Performance Marketing Accelerates B-to-B Prospecting
    Based on my experience using “PI” (Per Inquiry) deals with cable TV operators years ago, I know that the “pay per” model works best if both sides have a track record with that offer in that medium. Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Best] How To Extend B2B Marketing With Better Social Media Measurement Tools
    While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Analysis of when the best times to post content might be and the most relevant / popular post types. One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Best] Is Your B2B Marketing Valuing C2B?
    When developing a new product, ask what features would be best to add, if it’s a later model of an additional product. We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Best] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, FEBRUARY 13, 2017
    [Best] You Can’t Provide an Experience to a Customer You Don’t Know
    Omer Minkara’s report, CEM Executive’s Agenda 2017: A Data-Driven Approach to Delight Customers , revealed that “creating a unified view of customer data throughout that business” is the “top strategy” currently pursued by Best-in-Class firms focused on creating a great customer experience. As Shyam explained, the best platform will allow you to, for example, “automatically reward customers and upsell based on behavior.”
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Best] Stop Blindly Spending On Digital (And Start Doing This)
    So in many ways, it is the best thing customers experience with a brand. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. So stop the blind rush to digital.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Best] 5 Signs to Qualify Your Demand Generation Play
    Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are. If you don’t know who is involved in the buying process, your demand generation play is not likely to yield the best results. Dismal Failure or Epic Success?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Best] 7 Ways to Spot Amazing Freelance Writers
    This is perhaps one of the best ways to spot an amazing writer. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015?
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Best] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    There are a lot of things to consider, like when it’s the right time to implement attribution or what attribution model is best for your company , so it’s easy to continue working and doing things the way they’ve always been done, with no consideration given to new technology. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many.
  • REACHFORCE  |  FRIDAY, APRIL 27, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Marketing Automation – Lessons Learned This post from Marketo caught me a bit by
  • REACHFORCE  |  FRIDAY, DECEMBER 23, 2011
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 3 Ways to Use YouTube to Drive Traffic to Your Website While researching today’s
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Best] How Marketing Can Double the Effectiveness of Your Sales Force
    Instead, institute a qualification process so that sales reps spend time at what they do best (selling and closing), not what they do poorly (qualify leads). I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Best] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    The best source of content in most companies may be right under your nose: your employees and customers.”. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Best] 8 Components of an Effective Email [GUIDE]
    You could offer your customers the best deal or information in the world, but if you have a poorly written subject line , your customers won’t get far enough to take advantage of that great deal. One of the best ways to create a clear call to action is to use a clickable button. Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Best] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It described major features for each of these: a unified metadata layer to access (and optionally import) data from all sources; a “customer journey” engine to manage multi-step, branching flows; and predictive modeling to select the best offers and contents across email and Web messages. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Best] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    The only way to get your promising guest blogging career off to a good start is by choosing the very best sites. The best way to advance your guest blogging pursuit is to score a post with a single, top-notch site -- and to do that, you''ll need a quality submission. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. Go directly to the best source -- email.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Best] Lead Generation: How to establish a connection offline
    All of a sudden, I became their best friend.”. Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot. When’s the last time you got a personal letter at work?” Bob asked. “I I can’t even remember,” Daniel said. “If
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Best] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    Every social media strategy is different, so it’s important to figure out the best posting strategy for your B2B and follow that strategy consistently. For this reason, it’s important to be aware of these SEO best practices before you get too far long in the redesign process. If you were to wait until after launch to consider the SEO, it might be too late to implement the proper SEO best practices.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Best] 4 Steps to Mobile Marketing Success
    Despite these figures, many marketers are still struggling to figure out what to do and how best to address this emerging channel. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined !
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Best] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Once you''ve established your reputation as a marketer who delivers quality leads to Sales, you''ll be every salesperson''s best friend. But even in the best situations, using Sales to pursue awareness-stage leads can be inefficient and frustrating. At best, your “pitch” will fall flat -- at worst, it''ll sound self-serving (instead of customer serving). This post originally appeared on the Insiders section of Inbound Hub.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Best] Everything Marketers Need to Know About Google's Panda Updates
    If you don't know where to start, the best way to make social media work for you is to start by distributing your content there. One of the best parts of the Panda updates is that Google has essentially crowdsourced some important components of its algorithm; the best results require data based on the opinions of the masses. We all learned a lot after this year's Google Panda updates.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Best] 5 Social Media Pitfalls Non-Profits Should Avoid
    Marketing-savvy non-profits are posting, tweeting and sharing multimedia with the best of them. To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Pitfall #1: Soliciting money too frequently. As a non-profit, you need to ask for support, but if you ask too often you may risk turning off donors. Solution: Work with partners to offer donation incentives.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Best] B2B Events in 2015 – Where to Go and How to Learn
    Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. I have been to a lot of marketing events, on both sides of the booth.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 21, 2016
    [Best] Visually Appealing: Behind Our New Logo
    The Visually team’s mission is to empower every organization with effective, engaging, and beautiful visual content from world’s best creative talent. Since we work with the best creative talent on the market, it was a no-brainer to pull in a designer from our talent community to assist with designing our new identity. The Visually team is very excited to unveil our new logo.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Best] How to Break the Communication Barrier Between Marketers and Designers [Q&A]
    I wanted to get their opinions on the best ways people like me can work with designers, and how we can get past some common communication barriers. For marketers, the best advice is to remember that it’s not your job to give pixel-level feedback on aesthetic elements such as typefaces or colors -- that''s the Creative Lead''s job. It’s like responding to a doctor who has just recommended diet and exercise as your best chance for losing weight with: "What else ya got?".
  • REACHFORCE  |  FRIDAY, MAY 25, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 12 Takeaways From the 2012 Marketo User Summit The Marketo Summit was a really
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Best] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    What kinds of people can you best help? By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. Here are some quotes that, at first blush, have nothing to do with marketing. But after some pondering, I found marketing insight in each.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Best] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    I recently caught a webinar sponsored by Skyword and Outbrain that offered a number of best practices for building an online brand presence and amplifying content marketing efforts. On the promotion side specifically, we identified a number of best practices we’ve used to amplify content distribution, including informing individuals (or companies) of new content via social mentions, utilizing email to share new material, leveraging social communities (e.g.,
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Best] Why Brands Need a Mission to Create Great Lifestyle Content
    Since it would risk alienating customers if it took a position, the best way to handle the issue is to not take one at all. They themselves are the company’s best advertising tool, and that’s because they embody its culture, rather than simply wearing its product. Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Best] Make Time for the Not Urgent
    By asking if your spending your time in the best way you’ll start to identify those tasks that come up with intensity but aren’t accomplishing anything. Originally developed by President Dwight D. Eisenhower, promoted by Stephen Covey’s top-selling book 7 Habits of Highly Effective people , and echoed in Dave Ramsey’s book Entreleadership , are four areas of which people spend their time.
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Best] 2 Advantages To Using Pay-Per-Click Advertising
    The best part is that the people who come to your site from these ad campaigns are actively seeking what you have to offer. In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Best] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    <a href="[link] alt="SMB Marketing: From Cost Center to Revenue Generator" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Best] 17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates
    4) Tables Are Your Best Friend. 8) Inline CSS Is Your Best Friend. I'm sure there are plenty of other email design best practices and tips you can share for those creating their first email templates -- share your advice in the comments! Creating email templates for your company's email marketing sends can make your life a whole lot easier. Think about it: Every time you send an email, all you need to do is input some copy, an image or two, and a call-to-action.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Best] A/B Testing: How adding a second CTA increased clickthrough 291%
    5 Traits the Best Calls-to-action All Share in Common [More from the blogs]. Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. However, you still need to offer both sets of customers the next step they need no matter their level of interest.
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Best] What B2B Marketers can Learn About Blogging From the U.S. Army
    And like the Army, the best B2B blogs include a variety of employees who contribute. Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S. Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 4, 2017
    [Best] Celebrating a Marketing Companion podcasting milestone
    BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer. In 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we had recorded the conversation. A lot of people would have loved to hear that debate! A year later, I was thinking about starting a podcast.
  • REACHFORCE  |  MONDAY, JANUARY 16, 2012
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The 2015 Digital Marketing Rule Book. Change or Perish. If you’re going to
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Best] How To Build An Army Of Volunteer Contributors For Your Blog
    This is the power of guest posting that is now a common best practice for bloggers. Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford?
  • MARKETRI  |  TUESDAY, MARCH 27, 2012
    [Best] Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts
    If you blog on a regular basis (think 2x per week) you will have built a robust array of posts from which you can choose the “best of the best” to package up in a quarterly newsletter. For professional service firms, billable time is key to keeping the business profitable. I hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable staff off billable time to write and 2.)
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. The best visualizations simplify complex ideas. Start learning how to analyze information and mold your best gems into visual and interactive experiences. Never leave your best assets hanging without their other half. .
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Best] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. The best visualizations simplify complex ideas. Start learning how to analyze information and mold your best gems into visual and interactive experiences. Never leave your best assets hanging without their other half.
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Best] Social Engagement Stories From SXSW
    Content marketing expert and author Jay Baer said it best: You’re not just competing on social media against your competitors for attention; you’re competing against your prospect’s friends and family as well. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Best] Before & After: 5 Famous Websites Get Fictional Makeovers
    That''s really what the best makeovers are about: Making you look like you, only better. But some of the best redesigns are more subtle and strategic, focusing on features with relatively low "wow factor" that also make a big improvement in visitors'' experiences with a website. The one time in my life I got a professional makeover, I was surprised at how much the little details mattered.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Best] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    They could be a member of the marketing team, or any other team -- often the people on the front lines of lead and customer communication are the best equipped for roles like this. If that doesn’t work, your next best option is to outsource -- Zerys , for instance, is a very effective online content marketplace for business owners to obtain content in an easy, cost-effective manner. Content is one of the more important aspects of your website, but it can also be the biggest pain.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Best] Your SEO could be wrong…
    Second, consider training your writers in SEO writing best practices. This may involve a process change and some in-depth training time, but most writers — even writers with a print background — can be trained in SEO content best practices. Subscribe to my weekly newsletter — it’s where I share all my best strategies, tips, and insider secrets. Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Best] Craft a Compelling Offer for Paid Search Marketing
    The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. Image via CrunchBase. This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.
  • FATHOM  |  FRIDAY, NOVEMBER 13, 2015
    [Best] Agency Secrets: Adopting Digital Marketing in Healthcare
    Consider attending webinars, participating in conferences, and signing up for additional training opportunities so you can best leverage your skills. For many health care systems, digital marketing can seem like a scary world. Every hospital has its own set of leaders and decision makers, and the strict privacy laws and guidelines attached to healthcare can make executives hesitant. It can be tricky for a digital marketing professional to show how the benefits outweigh their concerns.
  • MODERN MARKETING  |  THURSDAY, MARCH 16, 2017
    [Best] Marketing’s Like Love: How Rejection Leads to Success
    A dropdown menu is best practice in this case, because it encourages standardized input.) Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone. You even make plans for that all-important “next time.” ” But flash forward two weeks—and total silence. No texts returned.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Best] 4 Techniques to Optimize Your Nonprofit Newsletter
    Whether you use your organization’s name, throw in the word “team” or “staff,” or use the name of a staff member, test different sender names to see which performs best. As you optimize different elements of your email, it’s important that you continue to run tests to find what content, delivery schedule, and design work best with your subscriber list. The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Best] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is a visual social network, so if your business pumps out a lot of visual content like data visualizations or infographics , consider creating a pinboard that highlights some of your best visual content. Feature Offline Events: Create a pinboard that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one.
  • RADIUS  |  THURSDAY, OCTOBER 6, 2016
    [Best] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices. Predictive acquisition is the process of using machine learning and predictive algorithms to identify the best prospects for your marketing or sales teams to pursue.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Best] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next.
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Best] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    Hoping the cost-per-lead is worth it, or betting the quality is good, isn’t the best way to spend a budget. It’s easy for marketers to look at their budget as an end in itself. "We We have [this] much money to market with, so let’s use it." But just because the money has Marketing’s name on it doesn’t mean that B2B marketers should allow themselves unfettered access to that cash. At the end of the quarter, marketing teams often scramble to spend the remainder of their budgets.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [Best] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health.
  • REACHFORCE  |  FRIDAY, JUNE 1, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 27 Ways to Slice & Dice Your Email List for Better Segmentation I sincerely
  • REACHFORCE  |  FRIDAY, DECEMBER 30, 2011
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 7 Marketing Resolutions For the New Year Well, we couldn’t very well let
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 22, 2015
    [Best] The 4 Elements Needed For A Content Marketing Chemical Reaction
    And the decision stage where they are selecting the best product or service to solve their problem. As prospects are going through their buyer journey, they are first trying to determine what their problem is and how best to go about solving it. Are you overwhelmed and confused by the periodic table of content marketing? Here''s how to break it all down to get a profitable reaction.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Best] Announcing the New HubSpot Blog Apps for Your iPad or Kindle
    Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing industry. Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? there's an app for that! Actually, there are two.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Best] How to Garner Sweet Success on Instagram
    There are millions of pictures on Instagram so if you want your picture to show up in search results, specific hashtags are best. Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas.
  • BIZNOLOGY  |  TUESDAY, MARCH 12, 2013
    [Best] Channel your exceptional SXSW social mojo all year long
    It’s generally a thing of ephemeral beauty — every single agency doing in one week the best creative and inspired work of their entire life, for anyone! The best way to use social media is as a differentiator, as a way to build trust and intimacy efficiently and not just person-by-person, call-by-call, and handshake-by-handshake.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Best] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. Plan for the Best, Be Prepared for the Worst. Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Best] Why Business Blogging Works
    For example, when I was looking to buy a new TV, I went to Google to perform some research to figure out what my best option would be. I learned from technology bloggers what my best options were, and then went to make a purchase based off their advice. Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case.
  • REACHFORCE  |  FRIDAY, JULY 13, 2012
    [Best] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 9 Top Twitter Tips You Should Start Using Today! Another post from the B2B
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Best] Trying GroupHigh for Blogger Outreach Campaigns
    Like spycraft, like sales, like the best hotels and condominiums. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Best] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    It had a solid game plan and a creative pitch, but even the world’s best marketers can’t predict the sort of viral traction needed to turn a campaign into a craze. The best you can do is put your campaign in a position to succeed—and you do that by combining your own expertise and creativity with the proven practices of past success stories. You’re a marketer. Your boss comes into your office. He wants to know, “Have you heard of Movember?”
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 21, 2016
    [Best] Should You Budget for Sponsored Content in 2017?
    Now it’s time to look at which platforms best support those trends and the brands that want to capitalize on them in the year to come. No budget required—unless an audience comment is so good that you want to promote it as the best type of endorsement-meets-native-advertising. With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017.
  • FATHOM  |  MONDAY, SEPTEMBER 21, 2015
    [Best] 5 Keys to Healthcare Social Media Success as 2015 Comes to a Close
    Having a clear call-to-action (CTA) is always a best practice with social media marketing, but at the end of the year in particular, social posts tend to steer away from it as they focus more on feel-good messages. Armed with these five social media best practices, healthcare marketers can end 2015 on a high note. With Q4 right around the corner, it’s time to think about your final social media marketing efforts for 2015. Are you on track to hit your year-end goals?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Best] How Co-Marketing Can Expand Your Reach
    We usually team up with another reputable company that has some good data and best practices to contribute. The all-star lineup features 62 leading experts, including 11 best-selling authors, including the following: Guy Kawasaki – Author, Social Media Thought Leader. How Co-Marketing Can Expand Your Reach was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Best] Make Personalization Work by Starting with the Right Data
    The best option is to leverage the data you already have (first-party data) to get the data you need (third-party data). Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Best] 5 Lifelong Business Lessons I Learned from Nordstrom
    5 Lifelong Business Lessons I Learned from Nordstrom was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lifelong Business Lessons I Learned from Nordstrom appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What I haven’t yet expressed is that I grew up into an even nerdier adult.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Best] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best] How to Optimize Your Marketing Channels [Free Ebook]
    The goal of this ebook isn’t to overwhelm you with algorithms and formulas; instead, it’s to highlight some best practices you can implement (and some experiments you can run) for tweaking: Blog posts. Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you: There''s still more work to be done. A lot more.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 12, 2013
    [Best] When to Send Your Sales and Marketing Emails
    In most cases, the best times to send emails are between 8 am and 9 am or 3 pm and 4 pm. These ideas are generalizations, however; you’ll need to learn your customers’ actual habits to determine which times work best for you. You may also want to use your open stats and other metrics to help you determine the best times to send customer emails. Email messages often get lost.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 3, 2015
    [Best] 9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers
    Leverage the best performing content for bigger campaigns. The long and the short of it is that Home Alone isn’t just the greatest holiday movie ever made: It’s also loaded with content marketing tips and best practices. There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition?
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Best] What’s the Difference Between an Experience and a Customer Experience?
    The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different. When survey respondents were asked to talk about their best/worst experience and best/worst customer experience, I expected to get highly emotional entries in each section.
  • ACT-ON  |  THURSDAY, DECEMBER 31, 2015
    [Best] From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
    Here Cristian Rennella and Hernán Amiune, co-founders of elMejorTrato.com , a company focused on technological growth in Latin America, share the results of content marketing best practices we can all put to work – no matter where in the world you are. Content is too important to not make it the best you can do, and there is already too much irrelevant information on the Internet.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Best] What’s the Difference Between an Experience and a Customer Experience?
    The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different. When survey respondents were asked to talk about their best/worst experience and best/worst customer experience, I expected to get highly emotional entries in each section.
  • KAPOST  |  THURSDAY, SEPTEMBER 1, 2016
    [Best] Why Influencer Marketing Benefits Add Icing to a Content Marketing Cake
    The best way to maximize the power of influencer marketing benefits is to know why you need an influencer in the first place, and the specific ways they add a little extra icing to your content marketing cake. One of the best influencer marketing benefits is the clarity the marketing team can gain in working with one. Content marketing is now the standard for B2B, which means it’s time to shake up how you stand out by leveraging the power of influencer marketing benefits.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Best] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    Remember, to adhere to CTA best practices, use actionable words that clearly indicate what the visitor will be doing when click on your button. An offer-specific or content-specific CTA usually performs best when it's used on content about a similar topic! For blog posts, for example, some form of a rectangular shape usually performs best. It's no wonder why we regularly emphasize the importance of using calls-to-action (CTAs) in marketing.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Best] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    The best way to keep your website up-to-date is to conduct a website audit. The best way to stay consistent on social media is to choose a few platforms that make sense for your audience and your product -- then master them. Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds.
  • REACHFORCE  |  FRIDAY, FEBRUARY 24, 2012
    [Best] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Best] How to improve your company’s Facebook page
    However, the best way to come up with content is to find a way to be useful to your audience. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Best] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 17, 2016
    [Best] Gaining an edge over competitors with a knowledge base
    While there are numerous companies that have knowledge base systems, all are split into three major categories: Knowledge base as SaaS: This is one of the best solutions for both big and small companies, as this system is completely scalable. A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Best] The Future of Marketing – Adapt And Be Creative!
    Some of the marketing challenges I have faced over the years are not unlike those of other large organizations – a diverse customer base with a variety of needs, the requirement to integrate complex systems, determining the best way to embrace technologies such as sales process automation and social media all while offering meaningful value to our current and future customers.
  • TONY ZAMBITO  |  THURSDAY, MAY 12, 2011
    [Best] Reinvent B2B Sales With Buyer Personas
      Inform Sales Structure : buyer persona development can contribute immensely to informing how to organize sales team structurally and in ways that best map to how buyers are self-directing their engagement.  Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Best] When Content Formats Reach Their Peak: The Risk of Late Adoption
    I think infographics are one of the best examples of this trend (more on this in the next section), but we've personally seen the same things happening with things like: Memes. Best consumed in a visual content format. Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Now I'm gonna ask you to place an over-under bet with yourself.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Best] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    When someone comes to us with an idea, we apply what we know in our specialty area and think how best to integrate it across different functions to deliver an integrated solution. The best marketers look critically at the desired outcome to decide what to prioritize. The flood of new technologies into digital marketing has, in many ways, upended how marketers hire.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Best] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    When someone comes to us with an idea, we apply what we know in our specialty area and think how best to integrate it across different functions to deliver an integrated solution. The best marketers look critically at the desired outcome to decide what to prioritize. The flood of new technologies into digital marketing has, in many ways, upended how marketers hire.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Best] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. As you can see, your template reflects these best practices, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups. There aren’t many guarantees in life, and even fewer in marketing.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Best] The High Cost of Discounting
    To learn more about the cost of discounting and recommended best practices, click here: [link]. Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Best] How to Submit Your Website to Google (And Why It Matters)
    While you certainly could do so, it's best to manually go through the submission process if you're working with critically important content that needs to be indexed quickly. So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 9, 2012
    [Best] B2B Selling: 4 steps to gain customer intelligence before your sales call
    Then it’s best to go around them to get to the decision maker. Marketing Strategy: 3 Steps to find the best tactics and results. Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing. When your prospects are doing their research, make sure your sales team is doing the same if you want an immediate competitive advantage, advises Dan Kosch and Mark Shonka.
  • THE ROI GUY  |  THURSDAY, MARCH 14, 2013
    [Best] Sales Enablement’s Dirty Big Secret
    The Bottom-Line So how to best reduce the hidden cost of sales, improve selling effectiveness / yield and drive higher Sales ROI? Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. According to Forrester, the average company spends more than $135,000 in sales support costs per year for EACH salesperson. That’s $135 large a year folks on the hidden cost of sales !
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