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    [Best] List Buying: 3 reasons why this tactic can be deadly for marketers
    There are a lot of email best practices around segmentation, behaviors and triggers; you cannot practice any of these when you buy a list,” says Mirman. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying. It’s the start of a three-part series.
    [Best] Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. And the longer that I do it, the more I have become convinced that the most important key to success is not knowledge. It’s bravery. That seems odd, doesn’t it?
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Best] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    Before we dive into explaining these metrics and the math behind them, I’d first just like to say that there is no one, best way to calculate these formulas -- any MBA you know will tell you that. It is best to split up CAC by channel, so you can clearly see the direct costs of acquiring a customer from each of the channels your company focuses on. However, in businesses where customers pay a monthly or annual fee, it is best to aim for Payback Time to be under 12 months.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Best] How to Harness the Power of Data to Elevate Your Content
    According to psychologist George Miller , our memory can only remember seven pieces of data (plus or minus two, depending on the individual and situation he or she is in) -- so it’s best to create your content with that in mind. One of the best ways to do that is to launch new, interesting data.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Best] 10 Myths About Lead Quality: Busted
    Fact: Lead nurturing is perhaps one of the best ways to produce high quality leads. Myth 4: My Sales Team Is the Best Resource I Can Use to Gauge if a Lead Is a Good Fit. Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy.
    [Best] 3 Core Elements to Stay On Top of When Launching a Website
    Here’s a few tips to minimize the bumps in post-launch damage control: Launch when traffic is low: Sites have different traffic patterns depending on audience, so check your analytics to see when would be best. If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected.
    [Best] How to improve your company’s Facebook page
    However, the best way to come up with content is to find a way to be useful to your audience. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.
    [Best] The benefits of a strong brand in B2B markets
    For example, Interbrand regularly values the world’s brands in its Best Global Brands series and in 2015 several pure B2B brands (and many more B2B/B2C brands) featured in the top 20 – IBM is ranked fifth with a value of $65,095 million, GE ranks 8 th ($42,267 million), Cisco ranks 15th ($29,854 million) and Oracle ranks 16th ($27,283 million). Some don’t think that branding matters in B2B markets.
    [Best] How to Present a Compelling Argument When You're Not Naturally Persuasive
    To help you begin developing more engaging, sophisticated arguments, we've taken Aristotle's modes of persuasion and explained how you can best leverage each one. The best evidence needs to not only support your claim, but also have a connection to your audience. Has this happened to you before?
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Best] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    In “Take This Four-Step Approach to Branded Video”, Forrester explains four recommendations for rethinking conventional video best practices including: Incorporating social motivation as a design element from the start and. Video is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not …. Sure, YouTube is the second largest search engine in the world.
    [Best] Blogging Is Good Business – 8 Tips To Get It Right
    I also share other bloggers’ articles that I enjoy and try my best to comment as often as I can. You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Best] You Can Still Reach People Using Ad Block Software
    Prepare marketing material to provide prospects with a compilation of your team’s best work, and then success metrics around each example piece of content. Customers want to know if your products are up to the task, and if you’re providing the best option on the market. Newsletters also boast some of the best click-through numbers on the web. There will always be a vocal minority who admonish your marketing attempts publicly no matter your best efforts or pure intentions.
    [Best] Who Will Lead Healthcare Content Marketing out of the Dark Ages?
    We want to help you make the best decisions about your healthcare.” To provide their members with the best innovations and solutions, they’ve been teaming up with startups and other cutting-edge inventors. Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do.
    [Best] The Holy Trinity: Inbound, PPC and Social Media Marketing
    There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. This is where having a targeted PPC campaign can help boost your social media efforts, allow you to pinpoint the exact audience you’re looking for and get your best content in front of them. Let’s not forget about SEO (Search Engine Optimization) - an inbound marketer’s best friend.
    [Best] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Your members are your best advocates in encouraging your prospects to make the jump and join your organization. You then have your pick of the best, most compelling UGC to drop place throughout your website and drop into reports and presentations, as well as share via social media. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members.
    [Best] Our Favorite Online Marketing Posts of 2013
    The 5 Best Content Marketing Lessons From BuzzFeed – Lisa Barone, Overit. When it comes to link building, Julie Joyce is one of the absolute best people to follow. It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston.
    [Best] What Makes a Prospect Attractive for Account-Based Marketing
    Most ABM practitioners choose their target accounts by identifying businesses that "look like" their best existing customers. The best measure of this factor is the estimated lifetime value that the prospect would produce for your company. The basic premise of account-based marketing (ABM) is that a company should focus its marketing and sales efforts on prospects that have a strong likelihood of becoming good customers.
    [Best] Top 10 Professional Services Marketing Blog Posts For 2013
    Please enjoy and share the best of Professional Services Marketing Blog. In the professional services world, our research has shown that the best way to market to buyers is to develop a reputation for producing results. There you have it, the best of the best for 2013. You are the best, Stacy! As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog.
    [Best] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land. Well, that phrase still rings true today, especially as the marketing world continues to change. How else would you know how well your marketing campaigns were performing without data to prove their effectiveness?
    [Best] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    They are the absolute best resource. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. Picture the last person any sales person wants to get on the phone with. If you guessed other salespeople, you’d probably be right. Marketing to sales people isn’t any easier — let alone marketing to their bosses. But that’s the kind of challenge that makes Kristy Sharrow tick.
    [Best] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses.
    [Best] Essential SEO advice directly from Google
    I promise that they’re not only still germane to Google’s best practices in 2014 but they’re more important than ever. This news directly from Google is old news for those of us in the SEO game.
    [Best] Reinvent B2B Sales With Buyer Personas
      Inform Sales Structure : buyer persona development can contribute immensely to informing how to organize sales team structurally and in ways that best map to how buyers are self-directing their engagement.  Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 
    [Best] 4 Steps to Guarantee Your Strategy’s Success
    Companies who invest in putting the right people in place to get the right things done and emphasizing process deliver the best results. Companies that combine attention to process with executive development tend to deliver the best return to shareholders. . The importance of good planning and execution seems obvious to most of us, and as we continue creating and finalizing our plans for 2014, that importance is even more evident.
    [Best] Do People REALLY Click on the Links in Your Blog Posts?
    Internal linking is an oft-cited inbound marketing best practice. All in all, I think longer anchor text helps get more clicks that shorter anchor text, and making it more action-oriented -- a best practice to improve conversion rates in most areas of your marketing -- certainly doesn't hurt. A couple reasons.
    [Best] The Rise of the Unread: How to Avoid the Burial of Your Content
    As new platforms and networks emerge, the best content marketers experiment to discover new ways of reaching customers. The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. Your​ ​content, yes​ ​that​ ​blog​ ​post​ ​you​ ​spent​ ​hours​ ​crafting​ ​(and​ ​even​ ​more hours​ ​getting​ ​signed​ ​off)​ ​is​ ​already​ ​buried​ ​under​ ​piles​ ​and​ ​piles​ ​of​ ​unread.​
    [Best] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    But the best information comes straight from the data. How do companies of various sizes approach B2B attribution modeling ? We can read the industry opinions, scrutinize the forum queries, and listen to thought-leaders posit about marketing trends. Single-Touch Attribution Models in B2B Marketing. Below are charts that show the different attribution models that companies tend to use, filtered by their company size.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Best] 6 Psychological Tricks to Help You Nail Your Next Interview
    Cuddy says the best way to give off a confident presence is to "power pose" before the interview -- i.e. stand in a posture of confidence, even when we don’t feel confident. Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
    [Best] 3 Ways To Build Trust With Your Website Visitors
    Phrases like “most flexible”, “best-performing”, “cutting edge”, “revolutionary” and other such self-proclaimed superlatives appear to elbow each other for more and better page space. After all, it’s your site; so you have every right – in fact, a responsibility – to present your firm and its offerings in their best possible light.
    [Best] 5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.
    This is yet another reason why senders must pay attention to engagement and best practices in order to be successful in today’s email environment. And SharpSpring has grown to meet this focus on engagement to ensure you are getting best possible delivery. Email Best Practices.
    [Best] The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
    Artillery B2B Marketing Blog > The Forward Observer Growing your blog''s email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers. If B2B companies could only do one marketing activity, it should be blogging. Of course, no company is limited to just one marketing tactic, but blogging should be the marketing hub from which all other activities emanate.
    [Best] How Your Agency Can Add Value and Minimize Risk for Small Businesses
    Although it's hard to know the best way to market this product, there are tried and proven ways to market to these demographics. One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead. It's also worth noting that "best-in-class" marketers are much more likely to use complex weighted attribution models that place different emphasis on different pieces of content.
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Best] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    With an average of 121 emails per day to worry about, our inboxes can be our best friend and our worst enemy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. But this isn’t exactly the answer I’m looking for.
    [Best] Choose the Right Asset for Lead Generation
    How best to choose the right asset to offer as your teaser item? Lead generation is one of the most important priorities for most business-to-business marketers. A common lead generation strategy is to offer some type of free offer or asset as an incentive to lure people in and motivate them to provide their email address and other information.
    [Best] Latest Tactics and Changes for Effective Local Search
    Creating effective strategies for local search engine optimization is one of our specialties at KEO Marketing, and we can help you implement the best tactics to boost your local search results. Now that B2B marketers have had some time to adjust (and, in some cases, recover) from this summer’s Google Pigeon update, it might be a good time to re-evaluate your local search tactics and consider what, if any, changes you want to make for 2015.
    [Best] 5 Keys to Email Inbox Delivery
    List segmentation is the best and easiest way for you to develop relevant and engaging content, thus increasing inbox placement. The best part about all this is that Act-On Software gives you several of the resources and integrations, enabling you to do all of this within the tool. Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda.
    [Best] B2B CMO – What Type of Ethical Manager Are You?
    These marketers base their decisions and actions on their personal interests – what will best serve them. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
  • PAUL GILLIN  |  MONDAY, JUNE 11, 2012
    [Best] Did Coke Respond Effectively to Former Marketer’s Attack?
    Did Coca-Cola articulate the best possible response to this problem? Coca-Cola is dealing with a minor crisis this week because of comments by a former marketing executive expressing remorse over his contributions to America’s obesity problem.
    [Best] 5 Proven Strategies for B2B Social Media Marketing
    When you can’t find the right audience, sometimes the best idea is to create a place for them to flock. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.
    [Best] 5 Proven Strategies for B2B Social Media Marketing
    When you can’t find the right audience, sometimes the best idea is to create a place for them to flock. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.
    [Best] What Marketers Need to Know About the Pinterest Update
    Joanne Bradford sums up the Pinterest mission to stay on track to build a scalable business for partner brands, “This year we’ll provide the best ads canvas with the most actionable insights to reach and engaged and passionate brand-centric audience.”
    [Best] Amplify Your SEO Strategy with These 5 Steps
    A recent article from Search Engine Land says “even the best optimization is dead in the water without amplification.” Identify the best way to connect with your target audience and interact with them through different social portals. If you’re doing everything you can to rank high, but you’re still having trouble increasing targeted traffic to your site, you could be missing some of these components. Amplify your SEO strategy with these five steps. .
    [Best] The Most Compelling Reason to Use Account-Based Marketing
    This table shows the lead stage conversion rates published by SiriusDecisions for average and best-in-class B2B companies. Under the same circumstances, a best-in-class company would improve its LTR conversion rate from 1.42% to 10.2%. These increases represent an 18X improvement in demand generation productivity for an average B2B company and a 7X improvement for a best-in-class company.
    [Best] Boost Conversion Rates with Predictive Lead Scoring
    The major benefit of predictive lead scoring is that it allows you to be much more efficient, helping you focus your time on leads with the highest potential and the best odds for a good return on investment. KEO Marketing can manage your lead generation and nurturing tactics to help you achieve the best conversion rates. Predictive lead scoring is one of the hot new buzzwords among B2B marketers. But don’t be so quick to write it off as just the latest short-lived fad.
    [Best] How Your Agency Can Use Social Media to Attract New Talent
    In today's culture, who you work with is becoming more important than who you work for , and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up. For instance, leaders are recognizing that employees are the best influencers , and have started leveraging them on social media channels, where employees can share company posts with their networks.
    [Best] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them.
    [Best] How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation
    While the campaign channel has remained viable over decades, the best practices for that success have changed significantly. Retailers have invested in smart dressing rooms and mobile checkout. They have experimented with heat mapping in stores, as well as augmented reality. They continue to push their stores to the peak of innovation, looking to create an experience that builds customer loyalty, advocacy, and enthusiasm.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Best] Craft a Compelling Offer for Paid Search Marketing
    The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. Image via CrunchBase. This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.
    [Best] Experience “Content Land: An Interactive Quest” [Infographic]
    And marketing and sales teams want more insights from their prospects to identify the very best, faster. . Remember board games? They were those games that were played on foldable squares or rectangles often on tabletops or floors, and with actual tangible pieces. . They were great, right? Why am I using the past tense? Board games are still great, and have luckily survived into the 21st century, though not at the household mainstay they once were.
    [Best] How, What, and When to Measure 4 Key Areas of Your Instagram Marketing
    You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. This way you have a definitive answer as to whether or not your Instagram efforts are working in your brand’s best interest.
    [Best] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Best] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    The initial goal of YouTube was to find the best video ever created. April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. Of course, nothing of substance is usually announced on April Fools’ Day.
    [Best] A Crash Course in Tumblr for B2B Marketers
    Maybe not, but I did discover some fascinating facts and best practices that I’ll share here. 5 best practices for Tumblr. Here are some best practices to keep you going: Try to post once a day or more (there is a post queue or scheduling feature). I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.
    [Best] What’s the Value of a Google Hangout for Marketers?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Jay will be discussing his new book ( available now for pre-order ), hot topics in the news, and there will even be a fun segment or two around marketing. Register for the Hangout here.
    [Best] Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
    Our social policy is simply: at all times, use your best judgment. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013.
    [Best] 5 stages of maturity in marketing technology categories
    If you sum these first two points together, my best guess is that the overall growth of the marketing technology landscape looks a bit like this: We’re approaching a lot of consolidation for some big categories, but new categories (and new disruptive entrants in existing categories) will continue for some time. This is the first of several articles leading up to my predictions for marketing technology in 2016.
    [Best] Top Webinars You Should Watch For Marketing Success in 2017
    In this blog post, I’ll be sharing a ton of resources along with links to the best Radius webinars – full of expert feedback, actionable advice, and effective marketing tips – all designed to help you drive value across your marketing efforts. These are just a few of the best practices from the webinar. Webinar – Stand Out In The Inbox: Best Practices For Unleashing Your Email Potential.
    [Best] Freedom of Speech – How Will You Use Yours?
    best wishes for your happiness and freedom on this day as well. To all American readers of this blog—happy Independence Day! Hopefully you are enjoying an extended 4th of July holiday weekend with friends and family. To those outside the U.S.—best And please rest assured the people of America want our country to continue to be a beacon of light and hope to the world, no matter what you read in the news. One of the bedrocks of our liberty is freedom of speech.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Best] Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
    While all of these best practices work to your advantage when you are vying for a visitor to convert on your landing page, they end up working to your detriment after conversion. Finally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website. That's it!
    [Best] What’s a “Marketing-Qualified Lead”?
    you should have uncovered the steps that your best buyers took to become your customers. In the example above, all the company’s best customers have more than 100 employees, so leads with fewer would be excluded. It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? As for that last question, the answer is: Not very often.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Best] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    They say that New York is the place to get the best of everything, and the city’s Department of Sanitation is no exception. For that reason, it’s generally a best practice to align your tweets with the time of year. Takeaways for marketers: If you’re B2B, don’t be afraid to borrow some Twitter best practices from B2C brands. Rather, it’s paying tribute to what the business is known best for -- tractors -- and highlighting that legacy in unexpected ways.
    [Best] New and Improved: The Story of Account-Based Sales Development
    At a very high level, Account-Based Sales Development is figuring out who you should be talking to and then deciding how best to talk with them,” Chris Rothstein , co-founder and CEO of sales accelerator Groove. So the best way to navigate that winding path is not just to sit back and wait for prospects to show up at your doorstep. Wander through the aisles of any store and you’re likely to see products labeled as “new and improved.” It’s all about rebranding and repackaging.
    [Best] 7 Critical Things Every Lead Nurturing Email Needs to Communicate
    The best marketing is focused around your leads and what they want and need, not what you and your company are looking to get from them. You have to find the right content, the best positioning, the clearest language, the most appealing design, and then some. We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on.
  • GO BEYOND SEO  |  TUESDAY, MAY 16, 2017
    [Best] Get Your Law Firm Marketing Plan Back on Track with Our Legal Leads System
    No one gets the “best” results when marketing is done this way. Our team at GoBeyond is small, so we’re able to give you the friendly and personalized service you expect from your marketing team, but don’t let our size fool you—we’re seasoned professionals that work hard to provide you with the best law firm marketing plan. When you work with the team of experts at GoBeyond, we provide you with the best method for delivering the right results, all for a fraction of the cost.
    [Best] Customer Experience Rules: 15 Stats
    Colin Shaw, CEO of Beyond Philosophy , is an international author of four best-selling books and recognized as a Business Influencer by LinkedIn. Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.
    [Best] Is Influence The Moneyball of Marketing?
    While Moneyball offers a best-selling, hollywood-produced answer (based on a true story), I wanted to understand which type of advanced analysis helps us to identify the top influencers in the business of sports. We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies.
    [Best] Has the Demand Gen Dilemma Got You Down?
    Next, you need to determine what mediums and skill sets will be required (and how best to acquire them). Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough.
    [Best] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Pinpoint your weaknesses and decide what tools or techniques offer the best solution. B2B marketers in almost every industry are getting their feet wet with account-based marketing. If you recently rolled out a campaign at your company, you’re probably eager to see results (and so are your superiors). It doesn’t help that the big-box brands are all reporting massive ROI. Last year, SAP generated $27 million in revenue with ABM.
    [Best] Visible Expert Profile: Rick Telberg
    Who is using it best, first, and most effectively? First, Rick and his team figure out what offerings their clients need, and then they determine the best form to deliver it. Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
    [Best] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
    Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients How Does Continuing Education (CE) Help Your Professional Services Firm? At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
    [Best] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    As a marketer, one of the best ways to nurture those leads is through relevant and engaging email marketing , delivered in a way that is both personal and powerful. Why Marketing Automation is the Self-Driving Car was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers.
    [Best] New Marketing Automation Options for Small Business in the VEST Report
    Beyond that, dbSignals uses the machine learning results to “reserve” the best prospect names for each client in advance of campaign selection. I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others.
    [Best] Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
    To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. Share your best tips in the comments section below. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Having trouble attracting and retaining top talent? You're not alone. With competition for talent increasing, a lot of businesses are renewing their focus on company culture and employee engagement.
    [Best] Why Brands Need a Mission to Create Great Lifestyle Content
    Since it would risk alienating customers if it took a position, the best way to handle the issue is to not take one at all. They themselves are the company’s best advertising tool, and that’s because they embody its culture, rather than simply wearing its product. Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver.
    [Best] Modern Email: Still Winning Friends and Influencing People: Part 2
    Recently Act-On Software’s Director of Digital Marketing, Linda West , and Rachel Rosin , Act-On’s Marketing Programs Manager, were guests on the program, talking about best practices in modern email marketing. What do you like best? Who is talking about how best to use the products that you’re talking about? It’s about best practices, what should I be thinking about, how do I approach this strategy?
    [Best] 6 Ways That Nonprofits Can Improve Their Keyword Research
    In other words, your best strategy is to target phrases or expressions that you’re using to target your audience. Structure, strategy, patience, and creativity will be your best SEO assets. The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work.
    [Best] 7 Steps to Defining a Marketing-Qualified Lead (MQL)
    Despite the best intentions, marketing often creates a qualified lead definition but sales never sees it – or agrees to it. Getting the right leads, and only the right leads, from marketing to sales is a tall order. It helps to have a qualification strategy that sorts the ready from the not-ready into the correct buckets.
    [Best] Key Email Deliverability Insights Into the Big 4 ISPs
    So, while Gmail may think that you deserve to be in the inbox, Hotmail may think you’re best suited for the spam folder. Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability metrics in this manner is better than not looking at them at all, but this method can miss the mark in showing the whole truth about an email program’s deliverability.
    [Best] 47 Superb Social Media Marketing Stats and Facts
    But Snapchat isn’t the best place for marketers (at least not yet). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey.
    [Best] Why Marketers Shouldn’t Shy Away From Long-Form Content
    When it comes to fonts, it’s best to take the web designers’ approach. The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic.
    [Best] 20 Examples of Fabulous Explainer Videos
    This one is long as explainer videos go, but illustrates how show and tell might be the best route for explaining how a product works. Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
    [Best] Amazon Acquires Whole Foods: A Big Win for Unified Commerce
    In addition to driving valuable subscription revenue, this would also give Amazon an opportunity to do one of the things it does best: target shoppers with personalized product recommendations, helping increase overall customer spend. [ If Amazon successfully capitalizes on the opportunities presented by this acquisition, it will likely set the standard for best practices in the grocery industry over the next several years.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Best] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn''t mean it''s impossible.
    [Best] Business Blogging: 4 Tips PLUS 1 Great Video on Creativity
    I find that establishing a time for creativity, and one for checking problem-solving relevancy works best for me. Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!)
    [Best] Take Part in Hinge’s 2017 High Growth Survey
    Related Stories 3 Ways Website Design Guidelines Help You Grow B2B Website Strategy: Best Practices for User Experience 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm. Here at Hinge, we are excited to launch our annual High Growth Study for 2017. And we’d love you to participate. The study is open to all professional services firms and your responses will be completely confidential.
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Best] Why Blogging Should Be a Key Part of Your Marketing Plan
    While there are many ways to attract organic traffic, blogging is the best option. Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog. That means they have 434 percent more chances to get those organic clicks.
    [Best] How to Get the Most Out of Visitor Tracking
    Send multi-channel marketing campaigns using best practices for B2B sales (5 to 7 touches, using a combination of email, postcards, handwritten letters, text messages, and more). A website visitor tracking solution will never be a magic bullet to increase visitors to your website. If you bought your visitor tracking solution for that purpose, you will be very disappointed. Website visitor tracking is a middle-of-the-funnel solution.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Best] 6 Predictions for the Convergence of IoT and Digital Marketing
    For example, if you run out of milk or it spoils, a refrigerator connected to the internet could recognize your need and display a message on its screen or your phone about the best milk deals in town. We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing. but what's the Internet of Things ?
    [Best] 9 Companies We Admire for Creating Marketing People Love
    They think shopping should be a fun experience, and they do their best to make it feel like that with their marketing content. You'll find tons of instances of this all over their blog and various social media accounts -- some of the best include their incorporation of fan favorites like Dwight Schrute and Barney from How I Met Your Mother. Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed.
    [Best] Getting Your Leads to the Correct Place
    In fact, the lead-assignment process at many businesses can be challenging at best, and an outright nightmare at worst. The new eBook “A Lead’s Journey to Find the Right Home” examines how LeanData has mastered the science of lead management so your organization can pay attention to what it does best: Turning them into revenue. You have to figure out what’s best for you.”. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters.
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Best] Why Landing Pages Are an Indispensable Part of Marketing
    But what's the best way to get them to convert? When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers -- a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she's working with.
  • HUBSPOT  |  TUESDAY, AUGUST 22, 2017
    [Best] 5 Mistakes That Will Bankrupt Your Agency
    This option should be your ideal sale and what’s really best for the client. Even at the best and most profitable agencies, there’s room for growth and improvement. These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living -- for yourself, your family, and your employees.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Best] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Your content should tell a story -- and some of the best content reveals more than one story. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?
    [Best] Are ROI Calculators Dead? Not so Fast.
    We believe that this is the best approach earlier in the engagement process, and our new ValueStory tool is specifically designed to leverage Tablets to help accomplish this. And, h ere's the best. A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not.
    [Best] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    In fact, one of the best ways to reach audiences is through Snapchat’s geofilter feature. Snap Inc., the parent company of Snapchat, has officially gone public and is looking to be worth over $30 billion. ( The New York Times ) That’s $27 billion more than the offer they rejected from Facebook. With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience.
    [Best] 5 Ways to Assess the Success of Your Logo
    That’s probably the best you can hope for; more quantifiable rates of return tend to prove elusive with logo design. 5 Ways to Assess the Success of Your Logo was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches.
    [Best] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    Once you determine the keyword(s), use on-page SEO best practices (use this on-page SEO template to help!) Best performing/ranking keywords and associated pages. you want to redesign your website. A redesign can be a huge success -- or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
    [Best] What the Next Generation of Marketers Are Learning in School
    What topics do you want to make sure some of the best and the brightest future employees of yours learn? Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Best] 15 Things People Absolutely Hate About Your Website
    I recommend running it by a few friends and family members that don't work in your industry for the best results. I thought about a way to rephrase the last sentence so the anchor text could be keyword optimized, but in the end, the "reference this ebook" text, while technically against SEO best practices, was the most user-friendly option. ( One of the tenets of inbound marketing is not to annoy.
    [Best] Will Marketers Continue to Struggle with Social Media ROI? [Interview]
    If marketers can show that optimizing social leads to better business results, they can justify the tools needed to evaluate which social activities have the best ROI. As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives.
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