Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT.

Training 151

Training Lead Ranking Phishing Paid Search Agency 151

Marketing Insider Group

SEPTEMBER 20, 2023

To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice. Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. That’s what we’ll cover in this article.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. A common mistake is stating the problem as something you’ll solve with generative AI. How will data flow in?

Work Management 119

Work Management Marketing Management User-Generated Content CMO 119

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

DECEMBER 11, 2023

How will AI work with our existing platform? Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 86

Automation Marketing Websites Work Management Conversion 86

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Branding Brand Identity Verticals 152

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Users and search engines alike can make better sense of what’s available on that vast expanse we call the internet. Understanding GEO Traditional search engine or generative search engine? The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Generative Artificial Intelligence: Generative AI allows machines to generate content, like text or images , based on existing data. Good prompts will distinguish successful AI practitioners from casual users. The skills come in handy when you pitch, manage, and launch any work project.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. While it seems like a quick and easy solution, it isn’t practical. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audit your assets. Audit your assets.

Practices 108

Practices Best Practices Training Guidelines 108

Salesforce Marketing Cloud

NOVEMBER 30, 2023

At least 79% of smartphone users have bought something using their mobile device in the last six months. Mobile commerce apps: These apps let users research and buy products from their devices without the need for an internet browser. QR codes can be implemented just about anywhere, and they can help you quickly generate sales.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. And users, like me, are only too happy to volunteer it. That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. First-party data is the answer. Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

SmartBrief - Marketing

JANUARY 30, 2024

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. The post Best practices for multicultural marketing appeared first on SmartBrief. HMC is a SmartBrief publishing partner.

Practices 95

Practices Advertising Agencies Planning Best Practices 95

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset.

Design 69

Design Conversion Guidelines User-Generated Content 69

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Europe and Asia.

Work Management 96

Work Management eCommerce Budget Programs Marketing Management 96

Martech

AUGUST 10, 2023

Evercopy is a new company/product using AI to generate text and visual marketing content. The product provides rapid iterations of generated content and “is designed to adapt and improve over time, learning from user interactions and refining its understanding of your audience.” ” Get MarTech!

Enterprise Management 90

Enterprise Management Work Management Marketing Management SMB 90

Outgrow

APRIL 8, 2024

In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. Here they have provided just a simple yes or no as response options for users and a comments section as well for them to describe their experience if they want to.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Salesforce Marketing Cloud

DECEMBER 5, 2023

Do your developers have the skills to build AI and generative AI apps? Will you need generative or predictive AI models? Researchers who tested the toxicity of a widely used generative AI tool, recently found that assuming certain personas, such as of the boxer Muhammad Ali, significantly increased the toxicity of the response.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

seo.co

APRIL 2, 2022

When a potential patient seeks a plastic surgeon, they usually start with a Google search and go with one of the top results with the best reviews. If you want to be sure your practice is one of the first search results, you will need to focus on SEO for plastic surgeons. Why should your practice dedicate resources to SEO?

SEO 111

SEO Practices Lead Scoring Lead Ranking 111

RebelMouse

OCTOBER 19, 2023

They emphasized that specific searches are on the rise , up 400%, (for example: best camera for underwater, best headphones for the subway) so the ways people are searching is evolving. Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly.

Google 102

Google Keywords FAQ Custom Publishing 102

SmartBug Media

JANUARY 31, 2024

In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Today’s digital marketing campaigns are really targeted at all users because the numbers of all users on social media channels are up and rising. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech

DECEMBER 6, 2023

The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. ” But there’s a catch.

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Scoop.it

OCTOBER 12, 2023

It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content creation is an intricate process that requires a well-thought-out plan and seamless execution to work its magic. Content Curation Best Practices Content curation is not rocket science.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Image via Khoros 9.

Work Management 142

Work Management Marketing Management Social Media Stats 142

Oktopost

APRIL 21, 2022

In this article, we’ll explore the close connection between social listening and strong content marketing practices. We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Quick Jump to Section.

Content 118

Content User-Generated Content FAQ Social Media 118

RebelMouse

JANUARY 5, 2024

We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence.

Marketing Websites 108

Marketing Websites Sample CTR Click Rate 108