DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. The AI manufacturing industry is forecast to reach $68 billion by 2032. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. The AI manufacturing industry is forecast to reach $68 billion by 2032. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Stats 52

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Webbiquity

SEPTEMBER 12, 2023

Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. 2020 started as a year of great optimism, with rosy forecasts for growth amid a strong economy.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. You can gauge that people will feel big feelings as the pandemic stays like an unwelcome guest, Gongo’s survey gives you clear insight into what exactly are the masses’ feelings: .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Accurate Closing Forecasts. percent close rate on forecasted deals. My guest today is Jim Dickie.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. Quick-Take: There is much hype about email personalization. At that, email is the leader. Building Sustainability into Customer Engagement. The CMO Balancing Act.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Valasys

NOVEMBER 21, 2019

According to a survey conducted by the Demand Gen Report ABM Benchmark Survey, only 25% of the B2B companies use the intent data & monitoring tools while another 35% of respondents were planning to use Intent Data within the coming 12 months. . Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. They can create a dashboard and reports to track sales performance, identify top-performing sales reps, create sales forecasts, and more.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Content Marketing Institute

NOVEMBER 12, 2018

HANDPICKED RELATED CONTENT: Content Marketing and Sales Alignment: Bridging the Gap [New Research]. Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. White papers, industry trends, and survey reports conducted by marketing.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

B2B Marketing Directions

SEPTEMBER 13, 2015

Research has shown that no decisions occur frequently. For example, the 2015 Sales Performance Optimization survey by CSO Insights found that between 20% and 28% of forecast deals result in no decisions.

Lead Qualification 40

Lead Qualification Forecasting Ideal Customer Profiles Demand Generation 40

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Although marketing agencies don't have a crystal ball to forecast ROI with, they still have common sense. When it comes to marketing, small businesses need a lot of bang for their buck.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

B2B Marketing Directions

JULY 12, 2015

Most companies record a "loss" to the status quo as a no decision , and research shows that no decisions are a prominent feature in the B2B demand generation landscape. The 2015 Sales Performance Optimization survey by CSO Insights revealed that between 20% and 28% of forecast deals result in no decision.

Marketing Proposals 45

Marketing Proposals Forecasting Demand Generation Agencies B2B Sales 45

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Inbox Insight

DECEMBER 4, 2018

Research suggests the progression of programmatic’s journey into the B2B market has been hampered by inhibiting factors such as lack of value chain transparency, concerns over brand safety, and effective B2B audience targeting ( Dun & Bradstreet ). Why is this? In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% The research shows that 81% expect your sales reps to deliver a credible business case in order to win the deal. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

NetLine

OCTOBER 12, 2018

According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. If your existing lead generation technology is only an inbound solution that needs support from other outbound tactics, it can be challenging to consistently deliver or forecast pipeline.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. 2011 growth levels.

Gartner 40

Gartner Spending Marketing Prospects Sales Cycle 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years. increase compared to 2014. This time, Gartner blames the decline on the strength of the US dollar. Why Your Solutions?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

LeadSquared

MARCH 3, 2017

Take a look at the research data published by Ascend2, to understand the importance of email marketing as a digital marketing activity in 2017. This data is based on the responses of 265 B2B and B2C research subscribers and marketing influencers. Below I have listed a few to help you get started. Why should you do email marketing.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

The ROI Guy

NOVEMBER 10, 2014

Although the current forecast is lower than the original 3.2% I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convert

MAY 24, 2022

Forecasts suggest online sales could account for nearly half of all retail revenues by 2024.However, CommerceNext surveyed digital marketers at top retailers to determine where they invested their marketing acquisition dollars. PYMNTS research found that 61 million Americans use at least one subscription retail service.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

The ROI Guy

APRIL 8, 2014

uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. For IT solution providers who may be using these forecasts and expecting a turnaround in 2014 revenues, we urge extreme caution. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

OCTOBER 18, 2012

In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: Focus Research Study: Marketing Automation, March 2011. Revenue Plan Attainment. Data Quality.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sources: Gartner downgrades 2013global IT spending forecast on currency shifts Gartner says 2013 will be aBetter Year for IT Spending Growth? Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Sources: • Gartner Forecasts 3.1% Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Terminus

OCTOBER 29, 2021

We call them “hypotheses” because we use a validation survey to validate if the value proposition resonates with our clients. For example, for the creative outreach campaign, we used the following survey: We needed to further refine the value proposition for the different members of the buying journey. Account Research.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4%

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Barbara Gomolski, managing vice president at Gartner highlights this, as “IT leaders need a new type of budget, a rolling forecast that supports the return to growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

InsightSquared

MAY 25, 2021

Curious about what other revenue leaders really think about their own forecasting practices? Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . And enough assuming that forecast inaccuracy is simply something you have to accept. . What’s the state of forecast accuracy.

Forecasting 156

Forecasting Advertising Benchmark Customer Satisfaction Lead Scoring 156

Convert

JANUARY 25, 2021

You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Issues resolved online (rather than on the phone) Download of support materials Customer satisfaction surveys completed. Customer Support.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. So how do you prepare for the changes these forecasts predict? But the season is not the only change in the air. How to Fight Frugalnomics?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Hubspot

DECEMBER 14, 2012

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Software Advice Survey ) Tweet This Stat. Source: Software Advice Survey ) Tweet This Stat. Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Salesforce Marketing Cloud

FEBRUARY 15, 2024

If you don’t have any benchmarks for success, you’re going to encourage mediocrity and accept the status quo, losing team engagement. Here are a few other things sales goal-setting does: Helps create forecasts: From a business perspective, sales goals give you a picture of potential sales revenue.

Examples 64

Examples Cross-Selling Lead Scoring Lead Ranking 64

The ROI Guy

JANUARY 8, 2013

–the Prospect should not wait to address the issue because they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). that your solutions can deliver unique value at a lower total cost of ownership (TCO).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40