Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance. Retail foot traffic tracker Placer.ai Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

MAY 16, 2023

But if you are looking for something more powerful in terms of understanding and guiding user behavior on your site or in your app, MixPanel is definitely worth checking out (their support is also excellent). Like UGA, it provides an incredible range of reports. It does also report some basic analytics.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Monitor customer engagement over time to detect changes in customer behavior and adjust marketing efforts accordingly.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Marketing Insider Group

JULY 26, 2021

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. The behavior trend: consumers will choose brands who offer multiple convenient service options. The resulting behavior trend?

Trends 363

Trends Planning Paid Search Agency Loyalty 363

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

B2B Marketing Directions

APRIL 20, 2024

This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.) The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Contently

NOVEMBER 1, 2021

The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content.

Demand 199

Demand Content Marketing Guidelines Content 199

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Act-On

APRIL 10, 2024

Lead scoring helps sales and marketing teams navigate handoffs by providing a quantitative approach to qualifying leads: assigning a predetermined number of points to a lead based on certain characteristics or behaviors. For example: Junior employee downloaded an introductory guide to your general area of expertise?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Gaining insights into customer behavior (67%).

Marketing AI 124

Marketing AI Customer Surveys Demographics Marketing Report 124

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 Retail brands with above-average growth are reporting a greater focus on (and investment in) establishing relevance.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 96

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 96

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 114

Marketing AI Effectiveness Privacy Ideal Customer Profiles 114

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. By analyzing their online behavior and search queries, you gain a laser focus on the keywords and topics that truly resonate with them.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Have you applied predictive analytics techniques to forecast future trends or customer behavior? How do you stay updated with the latest advancements in analytics and business intelligence?

Business 102

Business Best Practices Marketing AI Forecasting 102

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022). Take the 2023 MarTech Replacement Survey Get MarTech! In your inbox.

Gartner 111

Gartner Digital Transformation Pricing Price 111

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 Retail brands with above-average growth are reporting a greater focus on (and investment in) establishing relevance.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Because marketers are in the frontlines, they are closer to activities that collect customer data, such as data collection forms or behaviors related to campaigns/channels.

Ideal Customer Profiles 116

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 116

Hinge Marketing

MAY 4, 2022

Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction. Typically, there is an abrupt change in behavior in someone who is in mid-career. Mid-Career employees accounted for 91 of those survey responses.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. The vendors respond.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

DECEMBER 7, 2023

Behavioral data (browsing history, search queries, etc.) AI empowers you to tailor messages and content to specific customer segments based on their preferences and behaviors. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Insights into customer behavior and preferences.

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Martech

FEBRUARY 23, 2024

Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. That’s exactly the type of behavior that led to the bulk email restrictions in the first place. They will usually tolerate messages that are the right message at the wrong time. It helps no one.

Email Marketing 110

Email Marketing CAN-SPAM Work Management Advertising Agencies 110

Optinmonster

OCTOBER 17, 2023

It focuses on people: their experiences, beliefs, and behaviors. Conduct market research when traditional surveys are unavailable. But it doesn’t give you the why behind this behavior. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods.

Research 98

Research Case Studies Case Study Skype 98

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

JUNE 13, 2022

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. How to earn it. Used with permission. Why we care.

Paid Search Agency 111

Paid Search Agency Companies Transparency Trust Marketing 111