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Building your generative AI marketing skillset: Training and upskilling

Martech

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

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Remote Teams 101: How SmartBug Runs a Fully Remote Employee Training Calendar

SmartBug Media

There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance. The Benefits of Remote Training. If you have, you’re not alone. Colleague Interaction.

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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

The theory was that AI can only be trained on historical data so it will flounder when faced with unexpected events – which are increasingly common. Company policies and systems play a large role in what’s possible, but ultimately it’s the front-line employee whose training, attitudes, and choices make or break the experience.

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54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Some of the primary barriers to success have been data unification (38%), improving the user experience (37%) and being able to streamline marketing processes (30%).

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Debunking the Top Sales Training Myths

Mereo

Sales training has been a popular prescription for dried up pipelines and below-par performance. While effective when properly administered, there is ample amount of malpractices and over-promises when it comes to sales training. Read on to learn about the top sales training myths and their counterpoint facts.

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Top Two of Three Sales Barriers for 2018 are Business Value Challenges

The ROI Guy

This new study indicated business value related barriers as two of the top three challenges impacting the ability for sales organizations to achieve their 2018 revenue objectives. So, what are you doing in 2018 to help overcome these top Business Value priority sales barriers?