How CPG Marketing and Content Strategy Drive Lasting Product Demand
Content Standard
MAY 12, 2021
CPG Companies Need to Become Digital Disrupters Ten years ago, when I completed a management consulting project with a CPG firm, the story was fairly predictable: we’d run the numbers, cut underperforming products, double down on winning ideas, work some new angles like limited editions or other promotions, and fight for store placement.
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