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How to Get Found on The Web

BenchmarkONE

Between new brands entering the scene and search engines updating their algorithms daily, it takes a lot to keep companies on the map. Since you’re familiar with Hatchbuck, you’re likely ahead of the game when it comes to email marketing and engaging prospects who know you. Search Engine Optimization (SEO).

SEM 83
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How to Leverage the Gig Economy to Do More With Your Martech

ClearVoice

On the other side of the coin, the gig economy has also helped businesses, particularly solopreneurs, startups and small businesses. Many businesses have leveraged independent contractors, consultants and freelancers to help them with their marketing initiatives, projects and activities. Manage online or digital ads.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. The first one was an early employee of our last startup. Also, major shoutouts for First Round Capital. But it worked.”

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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site.

Amazon 110
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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Get A Free Consultation.

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How to Boost Your Social Media Marketing Efforts with Content Marketing Tools

Single Grain

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute.