B2B Memes

A Look Inside a B2B Editor’s Head

B2B Memes

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. These concerns are not unique to B2B journalists, of course. Related posts: Do B2B Editors Get Twitter? Social Media and Ethics: An Interview with B2B Editor Maureen Alley.

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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3.

Trending Sources

The Perils of Corporate-Personal Twitter Names

B2B Memes

Social Media and Ethics: An Interview with B2B Editor Maureen Alley. In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Do B2B Editors Get Twitter?

B2B Memes

After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. Social Media and Ethics: An Interview with B2B Editor Maureen Alley As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it.

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors.

Journalism, Professionalism, and the Turing Test

B2B Memes

Is B2B Ready for Corporate Journalism? What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way?

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

B2B communications, of course, is one of those systems, and legacy editorial and ad-sales jobs are among those imperiled. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Though I understand its appeal, I’ve never found Facebook compelling.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst.

A Lesson from the Digital Productivity Terrorists

B2B Memes

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. Doctorow: Productivity Terrorist?

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Mark W. Schaefer.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

B2B Blog Posts of the Week: The Turkey in the Room. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

I know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable. Or would you like to write for B2B Memes? There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them? In a way, I’m asking a trick question.

Should You Publish? A Tale of Two Melvilles

B2B Memes

5 Keys to Effective B2B Content. Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

As any editor who’s somehow crept into the upper echelons of B2B publication management will know, the language of accounting and spreadsheets rules most boardroom discussions. Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing.

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Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. Can Printcasting Print-on-Demand Work for B2B?

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Three Ways to Annoy People and Produce Great Content

B2B Memes

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material.

A Boring But Mandatory Redesign Announcement

B2B Memes

Sharedaddy to allow readers to share B2B Memes stories more easily. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

Jeff Jarvis Strikes A Blow for Web History

B2B Memes

Now if Filloux will just correct that typo … Related posts: What B2B Can Learn from Jeff Jarvis, Part 2. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 4. Nearly two years ago, I wrote that while the Web has a future, it may not have a past.

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Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock?

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Social Media and the Blurring of Professional Roles

B2B Memes

But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly. In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. (If

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Related posts: Is B2B Ready for Corporate Journalism? Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take. But does it go far enough? Though I love magazines, I’m not sure any journalism school should have a magazine program.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. I haven’t seen much improvement in the intervening 18 months—until today.

The Yin and Yang of Content Economics

B2B Memes

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. It has the look of two trends hurtling toward a head-on collision.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. But it’s still what too many B2B editors and journalists want to give them.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Social Media and the Perils of Monetization

B2B Memes

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Are profits and social media compatible? Does making money from a friendship make it less social? The path to monetization is full of perils, and inevitably changes your relationship with your audience. Too much giving and you’re out of business; too much selling and you’re out of friends.

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Back from the Dead: The Challenge of Digital First

B2B Memes

It is a question I will be thinking and writing about in coming days here on B2B Memes. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot.

What Next? Chop Wood and Carry Water

B2B Memes

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. New-Media Models B2B publishing blogging Brian Clark Paul Conley Rex Hammock Robert Redford The Candidate Zen

Content Marketing & Journalism: Theory vs. Practice

B2B Memes

It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales