Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. Where is performance marketing in B-to-B headed?
KoMarketing Associates
OCTOBER 18, 2017
Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. When it comes to making purchase decisions, a personal brand reference appears to matter to B2B buyers. Approximately 26 percent stated that they are at least more likely to consider it.
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InsightSquared
APRIL 23, 2019
The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision. This new way of thinking about people involved in making a purchasing decision is called buying groups. Now, we have “Buying Groups.”
KoMarketing Associates
NOVEMBER 13, 2017
However, just 15 percent claimed that they know their customers well, based on data that ties together online and offline activities and purchases. Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. Brands realize it’s about bonding, not branding.
BOP Design
SEPTEMBER 7, 2021
B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers are more than halfway (57%) through the purchase process when they finally reach out to a potential vendor. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 99 Firms). 99 Firms). SEO is very relevant for marketers.
ViewPoint
MAY 23, 2011
Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists. Is the data correct?
Biznology
JULY 23, 2014
Not just when they are ready to make a purchase. The vendor website is a top resource when conducting product research and honing in on a purchase decision. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' Encouraging, isn’t it? Thought leadership.
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